Pitch Plannnnnnnnnnnnnnnnnnnnnn (1).pptx

pitch plan

1. Introduction Context: I have been given a brief by Coco Ltd to create 3 ideas for an advertising campaign (consists of a radio, TV and print advert) and pitch them here today to you listeners.

2. Target audience: 13 – 25 year olds

3. THE 3 IDEAS IDEA 1: “floating around” IDEA 2: “gamer” IDEA 3: “running to Finland”

4. Idea 2 (TV advert) . Starts with zoom in of a young male . Playing video games late at night in his room . Getting annoyed  . Loses and stops playing game . Mid shot of kitchen . Enters and goes to fridge . Jumps back to the previous shot in gamers room but at 45 degrees angle and not zooming in  . Starts to play  . Mid to long slow zoom out from previous shot (logo, etc.)

5. Idea 2 (print advert) . Mid shot facing 45 degrees to right of gamer in bedroom at night . Sat in chair at desk playing video game . Vesi littered  . Vesi logo with slogan on the top left of page 

6. Idea 2 (radio advert) . Sound effects getting louder . Sound effects stop  . Cracking from opening a bottle . Gulping sounds . Sound effects go on but much quieter than before  . Voice over of young woman saying "Vesi, puhdas ja kosteuttava "

7. Budget: Chosen budget: £60k - £80k But why only this when the average budget is £93k?

8. Final products Shot duration  Shot 1: 3 secs Shot 2: 3 secs Shot 3: 3 secs Shot 4: 5 secs  Shot 5: 3 secs Shot 6: 5 secs Shot 7: 3 secs Shot 8: 3 secs

9. Final products

10. Final products

11. Logo development: Context: We also had the task of producing other areas of a advertising campaign to product an original campaign for the Vesi water product. This included creating an original logo that would be seen throughout the campaign.

12. Logo development: Process: So, I created 4 possible logos that were all original and quite different from each other. I ended up choosing the one which is on the background of this pitch. <- here is the final thing it you can’t see the background :)

13. Questions:

14. Conclusion:  3 ideas Develop best idea into a complete campaign (TV, Radio and print advert) Be produced in time for a summer launch Fits into the aesthetic aims for the campaign Clearly reflect the benefits of the Vesi product