Place Strategies Developing the Value Proposition and Promotional Strategies; Advocating the value Proposition

This is a powerpoint presentation titled Place Strategies Developing the Value Proposition and Promotional Strategies; Advocating the value Proposition. Can help students get ideas for their class presentations.

5 topics to Discuss
1. Supply Chain Distribution Channel And Logistics
2. Seven broad categories of supply chain strategies
3. Four external & three consumer
4. Create relevant and SMART promotional objectives
5. Marketing mix decision evolve

1. Module 6 Place Strategies Developing the Value Proposition and Promotional Strategies; Advocating the value Proposition Presented By: A B CARIAGA STRATEGIC MARKETING MANAGEMENT

2. Place Strategies Developing the Value Proposition and Promotional Strategies; Advocating the value Proposition TOPICS TO DISCUSS Supply Chain Distribution Channel And Logistics Seven broad categories of supply chain strategies Four external & three consumer Create relevant and SMART promotional objectives Marketing mix decision evolve 1 2 3 4 5

3. Supply chain distribution is the way in which businesses get their products to customers. What is supply chain distribution? Place Strategies Developing the Value Proposition and Promotional Strategies; Advocating the value Proposition

4. Place Strategies Developing the Value Proposition and Promotional Strategies; Advocating the value Proposition

5. 1. Efficiency R efers to the ability to optimize processes and resources to achieve maximum output with minimum wasted effort or expense. 2. Market Reach T o the extent to which a business can access and serve different customer segments across various geographical areas or demographics. 3. Customer Accessibility refers to how easily consumers can obtain products and services. Purpose of the Distribution Channel

6. Functions of the Supply Distribution Channel 1. Efficiency Streamlining Processes Cost Reduction Time Management 2. Market Reach Diverse Audience Geographic Expansion Adaptability 3. Customer Accessibility Convenient Locations Timely Availability Customer Experience

7. FUNCTIONS OF THE SUPPLY D ISTRIBUTION C HANNEL 1. Transportation 2. Warehousing 3. Inventory Management 4. Order Processing 5. Information Management

8. Process of planning, implementing, and controling the efficient, effective flow and storage of goods, services, and related infomation from point of origin to point of consumption for the purpose of conforming to customer requirements. LOGISTICS

9. Place Strategies Developing the Value Proposition and Promotional Strategies; Advocating the value Proposition LOGISTICS FUNCTIONS 1. Purchasing/ Procurement refers to the process of acquiring goods and services needed by a business 2. Inventory Control involves managing and overseeing stock levels to ensure that a business has the right amount of products available at the right time. 3. Warehousing involves the storage of goods in a designated facility until they are needed for distribution or sale .

10. LOGISTICS FUNCTIONS 4. Materials Handling it involves the movement, protection, storage, and control of materials and products throughout the manufacturing and distribution processes . 5. Facility Location/ Network Design refer to the strategic planning of where to place facilities . 6. Transportation it is the movement of goods from one location to another within the supply chain

11. LOGISTICS FUNCTIONS 7. Customer Service Ensuring customer satisfaction and assisting them through handling inquiries , deliver ing good s and complaints . 8. Order Processing is the series of steps taken to receive, fulfill, and deliver customer orders

12. PURPOSE OF LOGISTICS is to ensure the efficient and effective movement of goods, enhance customer satisfaction, optimize inventory management, and provide a competitive edge in the marketplace.

13. Seven B road C ategories of S upply C hain S trategies 1. Demand Management 2. Supplier Relationship Management 3. Logistics and Distribution 4. Inventory Management 5. Product Lifecycle Management 6. Sustainability and Environmental Impact 7. Technology Integration 2

14. Four external & T hree C onsumer R elated I nfluence on the P romotional P lanning P rocess 4 External Influences 1. Economic Environment 2. Technological Trends 3. Legal & Regulatory Factors 4. Cultural Norms 3

15. 3 Consumer-Related Influences on Promotional Planning 1. Demographics 2. Psychographics 3. Consumer Buying Behavior

16. SMART P romotional O bjectives. 1. Specific should be clear and precise, detailing exactly what is to be accomplished. 2. Measurable Its o bjectives must include criteria that allow for tracking progress and measuring success. 4

17. SMART P romotional O bjectives. 3. Achievable be realistic and attainable given the available resources, capabilities, and market conditions. 4. Relevant align with broader business goals and strategies. 5. Time-Bound a clear deadline or timeframe for completion.

18. Marketing Mix Decisions Evolve Across the Product Life Cycle Marketing Mix refers to the combination of elements that a company uses to promote and sell its products. The Product Life Cycle (PLC) outlines the stages a product goes through from its introduction to its decline in the market. 5

19. Marketing Mix Decisions Evolve Across the Product Life Cycle D ifferent P hases 1. Introduction Phase 2. Growth Phase 3. Maturity Phase 4. Decline Phase

20. CONCLUSION Effective place strategies and promotional planning are central to building a compelling value proposition that resonates with target audiences. A robust supply chain and logistics system ensure product availability and efficiency, while a thoughtful approach to promotional strategies considers external and consumer-related influences. By setting SMART promotional objectives and adapting the marketing mix to the product life cycle, businesses can maximize value delivery, sustain competitiveness, and achieve long-term success. Advocating the value proposition involves continuous alignment with market dynamics and customer needs, ensuring that the brand remains relevant and appealing.