Placemat - Data Visualization and Storytelling 1.pdf

Data Visualization and Storytelling
for self Improvement

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2. Data
Insight
Decision
Action
Value
Information
Data Story
ความส าคัญของ DATA STORY
ข้อความ ตัวเลข หรือสัญลักษณ์ที่ถูกจดบันทึกเอาไว้
ข้อมูลที่ผ่านกระบวนการประมวลผล
การค้นพบ หรือเข้าใจสาเหตุ
การสร้างเรื่องราว
การตัดสินใจ
การน าไปใช้จริง
มูลค่าที่เกิดขึ้น
คนเล่า
คนฟัง
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Violations will lead to a legal action for loss, damages, injunction, and compensation incurred.
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3. Source: Effective Data Storytelling
Narrative Visual
Data
ExplainEnlighten
Engage
CHANGE
EFFECTIVE DATA STORIES
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4. OBJECTIVE
คือ การระบุถึงจุดหมายที่เราต้องการจะไปถึง
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5. OBJECTIVE
Target Audience
Objective
So what
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6. CONTENT
คือ ข้อมูลที่จะช่วยพาเราไปให้ถึง
จุดหมายที่ตั้งไว้
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7. CONTENT
ข้อมูลจากธุรกิจข้อมูลจากคนข้อมูลจากเครื่องจักร
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8. STORYBOARD
คือ การร้อยเรียงเรื่องราวให้เป็นเส้นทาง
เพื่อให้ไปถึงจุดหมาย ได้อย่างราบรื่น
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Violations will lead to a legal action for loss, damages, injunction, and compensation incurred.
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9. STORYBOARD
Aristotle’s Tragedy Structure Freytag’s Pyramid
Campbell’s Hero Journey
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10. STORYBOARD
ปัญหา แนวทางการแก้ไขโยชน์ที่ผู้ฟังจะได้รับสิ่งที่ผู้ฟังต้องท า
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11. KEY TAKEAWAY
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Violations will lead to a legal action for loss, damages, injunction, and compensation incurred.
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