Poonawalla Fincorp and IndusInd Bank Introduce New Co-Branded Credit Card

The unveiling of the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card marks a notable milestone in the Indian financial landscape, showcasing a successful partnership between two leading institutions, Poonawalla Fincorp and IndusInd Bank. This co-branded credit card not only offers users a plethora of benefits but also reflects a commitment to innovation and adaptation. With a focus on providing value-driven and customer-centric solutions, this launch represents more than just a new product—it signifies a step towards redefining the banking experience for millions. Promising convenience, rewards, and a touch of luxury in everyday financial transactions, this collaboration aims to cater to the evolving needs of customers and set new standards in the industry.

1. Poonawalla Fincorp and IndusInd Bank
Introduce New Co-Branded Credit Card

2. Introduction
- Collaboration between Poonawalla Fincorp Limited
and IndusInd Bank
- Launch of a new co-branded credit card: IndusInd
Bank Poonawalla Fincorp eLITE RuPay Platinum Credit
Card
- Aim to transform banking experience for customers
- Range of attractive features and benefits tailored to
meet evolving financial needs of users

3. A Landmark
Collaboration
- Partnership between Poonawalla Fincorp and
IndusInd Bank signifies a significant milestone for
both institutions
- Poonawalla Fincorp reported highest-ever annual net
profit of Rs 1,027 crore for FY 2023–24
- Company experienced an 83 percent year-on-year
growth
- Total revenue increased from Rs 577 crore to Rs 915
crore compared to the previous year
- Demonstrates robust performance and ambitious
growth trajectory of Poonawalla Fincorp

4. A Landmark
Collaboration
- Partnership between Poonawalla Fincorp and
IndusInd Bank signifies a significant milestone for
both institutions
- Poonawalla Fincorp reported highest-ever annual net
profit of Rs 1,027 crore for FY 2023–24
- Company experienced an 83 percent year-on-year
growth
- Total revenue increased from Rs 577 crore to Rs 915
crore compared to the previous year
- Demonstrates robust performance and ambitious
growth trajectory of Poonawalla Fincorp

5. IndusInd Bank
- IndusInd Bank renowned for its customer-centric
approach and innovative banking solutions
- Brings extensive experience and expertise to the
collaboration
- Joint aim to offer a product catering to current
customer demands and anticipating future needs

6. Features of the
eLITE RuPay
Platinum Credit
Card
- Reward Points: Earn points on every purchase,
redeemable for merchandise, gift vouchers, and more.
- Fuel Surcharge Waiver: Enjoy a waiver on fuel
surcharges at petrol pumps across India, contributing
to savings.
- Dining Discounts: Access attractive discounts at
select restaurants, catering to food enthusiasts.
- Concierge Services: Benefit from premium concierge
services for travel bookings, dining reservations, and
more.

7. Digital Engagement
and Reach
- Introduction of co-branded credit card aligns with
Poonawalla Fincorp's digital engagement strategy
- MD, Abhay Bhutada, stresses importance of digital
engagement
- Enhance engagement with existing customers
digitally
- Extend reach to new customers through digital
channels
- Initiative part of broader effort to leverage digital
platforms for seamless financial services

8. Meeting Evolving
Customer Needs
- Customers seek convenient and value-added
financial solutions in today’s fast-paced world.
- The eLITE RuPay Platinum Credit Card combines the
strengths of Poonawalla Fincorp and IndusInd Bank.
- The card offers various benefits, including reward
points, dining discounts, and concierge services.
- Designed to provide users with a comprehensive and
rewarding experience.

9. Abhay Bhutada
- Abhay Bhutada emphasizes understanding and
adapting to customer needs.
- Launch of the new co-branded credit card signifies a
significant milestone.
- Poonawalla Fincorp's commitment to providing
tailored financial solutions.
- Focus on meeting the evolving needs of customers
through innovative products.

10. Expert Opinions
and Market Impact

- Attention from financial experts and market analysts
towards the launch of the co-branded credit card
- Emphasis on innovation and customer-centric
approaches by industry leaders like Warren Buffett
- Collaboration between Poonawalla Fincorp and
IndusInd Bank as a testament to these principles
- Commitment to delivering value through innovative
financial products demonstrated by the collaboration

11. Future Prospects
- Partnership between Poonawalla Fincorp and
IndusInd Bank poised to set new benchmarks in the
credit card industry
- Successful launch of eLITE RuPay Platinum Credit
Card may lead to more collaborations
- Foster a competitive and customer-focused market
- Continual innovation and expansion of offerings by
both institutions
- Anticipation of more products catering to diverse
financial needs
- Emphasis on digital engagement and personalized
services aligns with modern customer preferences
- Drive further growth and success for both
Poonawalla Fincorp and IndusInd Bank

12. Conclusion
- Signifies a significant advancement in the Indian
financial sector
- Offers a variety of benefits to users
- Represents a successful collaboration between
Poonawalla Fincorp and IndusInd Bank
- Indicates a commitment to innovation and
adaptation to changing landscape
- Promises more value-driven and customer-centric
solutions in the future
- Redefines the banking experience for millions of
customers
- Promises convenience, rewards, and luxury in
everyday financial transactions