Popto

1. pop.to Overview

2. $$$$ CPAs: High $$$ $ Conversion: Low Marketing: Expensive Marketing limited to direct brand followers Low yield Customer referral not systematic x The Problem: Online Marketing is Inefficient

3. Lower cost of acquisition Increase reach dramatically The Solution: Social Marketing Optimization

4. Crowd Factory pop.to Ashton listened to Coldplay’s new single Ashton listened to Coldplay’s new single. Visit pop.to /billboard to listen too! pop.to feeds user actions on brand websites to the social web Brand reaches further on lower marketing expense pop.to provides uniquely traceable links and customizable templates for feed posts to social networks Ashton Kutcher Great idea Ashton. Maybe we should all do it. Oprah Winfrey

5. How Customers Use pop.to

6. Create Widget

7. Add Widget to Site

8. Consumers Drive Traffic

9. Analyze & Optimize

10. Improve, Experiment, Observe Impact