Portfolio Digital Marketing Brand and Social Media Management

Digital Marketing Portfolio

1. PORTFOLIOPORTFOLIO
Presented By:
May Ambarita

2. About Me
Work Experience
Skill and Tools
Table of Digital Marketing
Table Of Content
01
02
Education Experience 02
03
04
05
Contact 06

3. May Ambarita
Brand Marketing
About Me
Portfolio:
Hi there! You can call me May
I am a passionate Digital Marketing Enthusiast with a
creative mind, always eager to learn new things and thrive in
challenging environments.
My expertise lies in various facets of digital marketing,
including social media ads, e-commerce ads, social media
management, and KOL-BA management. I specialize in
content planning and creative marketing strategies.
01

4. Education
03
Tarumanagara University
Gadjah Mada University
SMA RK Budi Mulia
S2 Management / 2024 - present
S1 Regional Development / 2015 - 2019
Science / 2012 - 2015

5. Histoire Naturelle
Brand Marketing Manager
Feb-May 2024
Remote
Work Experience
04
Satellite of Glow, Siero
Brand Manager
Sep 2023 - Jan 2024
North Jakarta
F-Commerce
Project Manager
Feb-Sep 2023
North Jakarta
PT Shopee Indonesia
Relationship Manager
Dec 2021-March 2023
South Jakarta

6. Skill and Tools
05
Design dan Video Editor
Canva, CapCut, VN Editor,
Mojo
Keyword Analytics
Semrush, Meta one click,
Shopee Ads, Google Trends
Paid Ads
CPAS (Meta Ads), Instagram
Ads, TikTok Ads, Shopee Ads
Project Management
Google Drive, Google Sheets,
Lark

7. 06
Table of
Digital
Marketing
Portfolio
Digital Marketing
050505
060606
070707
010101
020202
030303
040404
Brand
Marketing
Ads Creative
Marketing
Social Media
Management
KOL
Management
Social Media and
E-commerce Ads
Livestreaming
Management
Event
Organizer

8. Brand Marketing
07
Campaign Management
Campaign Management
Engaging Campaigns Across Platforms (e.g., Double Date
Event, Payday Pampering, Big Day Beauty)
Briefly explain the target audience and campaign goals
for each event (Double Date Event - Couples' makeup
tips, Payday, Big Day Beauty Event).
Social media planning : Content creation calendar,
influencer partnerships, engaging captions and visuals.
E-commerce planning : Promotions, targeted ads,
product bundling for specific events.
I

9. Brand Marketing
07
Product Plan
Product Launch Plan
Strategic Planning for New Beauty Product Launches
Product research and analysis : Identifying market trends,
competitor analysis.
Brand messaging and positioning : Creating a compelling story
for the new product.
Launch strategy : Developing a multi-channel campaign (social
media teasers, influencer reveals, pre-order opportunities).

10. Brand Marketing
07
Brand Guideline Development
Brand Guideline Development
Visual identity : Logo usage, color palette, font selection.
Copywriting : How the brand should communicate across
different platforms.
Imagery style : Photography and video aesthetics aligned with
the brand identity.

11. Brand Marketing
07
Brand Collaboration
Brand Collaboration
Benefits Achieved :
Reaching a new audience interested in both brand’s products.
Generating excitement and engagement through the giveaway

12. Brand Marketing
07
Community Engagement
Community Engagement
Collaboration Strategies :
Co-created content
Discount offers for Pound Fit members on your products.
Engagement on social media platforms (joint weekend event
with Pound Fit instructors, Q&A sessions answering audience
skincare questions).
Impact on Brand :
Increased brand awareness within the fitness community.
Building brand loyalty by associating with a shared value for
wellness.

13. Brand Marketing
07
Merchandise Plan
Merchandise Plan
Product Bundle :
Highlight the connection between the
products and the needs of target audience
during Ramadan
Packaging Design : Briefly the design
elements of the packaging (e.g., colors,
patterns, Ramadan-inspired motifs) and
how it aligns with brand identity.
Marketing Strategy :
Promotional offers and discounts.
Social media content showcasing the kit's benefits.

14. Ads Creative Marketing
07
Content Plan Ads - This content plan focuses on crafting data-driven
ad campaigns. It details the process, from researching target audiences
and creating compelling ad content, to A/B testing and optimizing the
strategy based on performance data.
Optimizing Campaigns - analyze data and adjust
strategies to hit campaign targets, ensuring maximum
impact.

15. Socmed and E-commerce Ads
07
Creating a marketing advertising budget - Creating a
marketing advertising budget involves allocating
financial resources for various marketing activities, such
as social media advertising, search engine marketing,
content marketing, and email marketing.
Setting target projections - Setting target projections
entails establishing specific, measurable, achievable,
relevant, and time-bound (SMART) goals for marketing
campaigns. These targets define the desired outcomes,
such as increased website traffic, lead generation, sales
conversions, or brand awareness.

16. Socmed and E-commerce Ads
07
Tiktok Shop & Tiktok Ads Manager - Report and Optimization ads performance base on content
Meta Ads (Facebook, Instagram, & CPAS) - Report and Optimization ads performance base on content and product

17. Social Media Management
07
Content Plan - This content plan outlines showcasing brand
marketing skills for a beauty brand. It highlights collaborations,
trend content, education, and the others to increase brand
awareness and engagement
Instagram Feed Creation
Siero Official HN Satellite of Glow
Content Brief - crafting a clear vision for content. It details developing a
content brief that defines the target audience, campaign goals, and
copywriting
Mood board - will be created to visually capture the desired aesthetic and
mood for the content, ensuring a cohesive and impactful final product.

18. Social Media Management
07
Giveaway Campaign - Glow Up with Histoire Naturelle
Visual Design - Poster & Banner Promotion

19. Social Media Management
07
Social Media Report - track social media data (followers, engagement, reach)
and translate it into reports for optimizing strategies and showing campaign
impact.
More Detail in report management

20. KOL Management
07
Researching - potential KOL partners to elevate brand
marketing strategy.
Reporting & Campaign Brief - Turning KOL clicks and likes
into insights for campaign optimization, Developing a focused
campaign to achieve a specific marketing goal

21. 12reallygreatsite.com
KOL List
Endorsement - Satellite of Glow
Collab on her IG Story
Histoire Naturelle BA
Collab on her TikTok, YT short,
Instagram and Marketing needs
Endorsement - Histoire Naturelle
Collab on her TikTok
03.02.01.
Fuji Dr Audrey NataliaSunny Dahye

22. 12
KOL List
Endorsement - Histoire Naturelle
Collab on his TikTok
Endorsement - Satellite of
Glow
Collab on her Instagram
06.05.04.
Maharaja Citra KiranaClarice Cutie
Endorsement - Histoire Naturelle
Collab on his TikTok

23. Event Management
07
Booth Brand - Siero
Official at JXB Beauty
Booth Brand - Satellite of Glow
Official at JXB Beauty
Jakarta X Beauty - The biggest and most
popular annual beauty exhibition in Indonesia

24. Livestreaming Management
07
Livestreaming Plan - approach to crafting engaging
live streams. It involves identifying the target audience,
defining the stream's theme and purpose, and creating
a captivating format (e.g., Q&A, product demo).
Also detail promoting the stream across platforms and
preparing engaging content to maximize audience
interaction and brand awareness.
Live Display
Brand Listerine
Live Display
Brand Bensu
Bakso
Live Display
Brand Bebio
Live Display
Brand Hisense
Live Display
Brand Youvit

25. Get
Connected
With Me
[email protected]
Jakarta, Indonesia
([phone]
13

26. Thank You