Portfolio MSIB Hafiz ananda_compressed.pdf

msib

1. Portfolio
Hafiz Ananda Isyam
2024
Dive into Hafiz’s
past works

2. Educational Background
Archaeology - S.Hum
Universitas Indonesia
GPA : 3.61/4.00
2021-Present
Past Role and Industry
Hi, My Name is
Hafiz Ananda Isyam!
Hi there good recruiters, please allow me take you on a journey of my working portofolio
for the past few years. For starters i am currently a 3rd year (6th Semesters) student at
Universitas Indonesia majoring in Archaeology. I am a person who is interested to learn
and delve into the world of digital marketing as is reflected in my work showcased in this
portfolio. i am eager to learn more, to hone my skills and to expand my knowledge in this
industry.
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KOL Specialist
Social Media Specialist
Area Marketing
Archive Intern

3. Working and Organizational
Experience Timeline
Feb - Aug 2021
Mar - Dec 2022
Aug - Dec 2022
Feb - Apr 2023
Jul 2023 - May 2024
Nov 2023 - Aug 2024
Influencer Marketing
Socmed Marketing
Direct Marketing
Aug - Dec 2023
Feb 2023 - Mar 2024
Content Design Staff
Archive Intern
Vice President
KOL Intern
KOL Specialist
Socmed Intern
Marketing Intern
Team Member
HR Staff
Deputy Head of HR
Apr - Dec 2024

4. as a KOL Specialist hafiz is mainly responsible for all matter regarding
communication, negotiation, pitch, and reporting between KOL and brand
client during influencer campaign
Research and reach out to KOL for brand client
Perform 10+ cross-platform KOL Market research
KOL content to brief alignment review on behalf of brands
Handled end to end partnership processes (contract-reporting)
Brand Currently under Hafiz responsibility: The Laughing Cow, Erafone,
Samsung Nasa, Garmin, Urban Republic, and growing
Working Experience
Siblings Media SEA
KOL Specialist
February - August 2024

5. During his work as Intern at Siblings Media, Hafiz is tasked to handled
influencer Marketing Campaign for Spotify Wrapped 2023 in Philippines
Region and occasionally to help Indonesia team to handle event such as
Stunt with Rey Nathanael and Mahalini (Buang Sial Event). all in all, day to
day jobdesc and workflow in hafiz scope of work includes:
Spotify 2023 Wrapped is an
annual viral marketing
campaign by Spotify as a
rewind to listener top songs,
artist, genre, etc as a way to
celebrate end of year
Working Experience
Siblings Media SEA
KOL Partnership For Spotify Wrapped 2023
November 2023 - January 2024
Mega
Macro
MegaCeleb Mega
KOL from Philippines Market

6. Mahalini as Guest StarMahalini as Guest Star Rey Nathanael as HairdresserRey Nathanael as Hairdresser
Stunt :
Buang Sial
Bareng Spotify
Rey and Mahalini Cutting Hair Symbolizing Buang SialRey and Mahalini Cutting Hair Symbolizing Buang Sial
Stunt at M Bloc LobbyStunt at M Bloc Lobby Stunt Location at M BlocStunt Location at M Bloc
Salon buang sial is a stunt by spotify to
generate buzz and sustain talk about wrapped
2023 marketing, as this year top streamed song
is Sial by mahalini, the theme for stunt is
centered around buang sial with cutting hair.
During the event hafiz work for managing talent
on set, that is the KOL hairdresser
Rey Nathanael, providing
communication between KOL and
Spotify and ensuring KOL needs is
met and scope of work is maintained

7. Influencer Marketing Campaign
Skillsets and Tools
Ms Office and
Google Suit
Socmed Research And
Analysis
End to end Campaign
Management
KOL Management
Partnership Deck
Creation and Pitch
Business English
Trend Analytics and
Profile Insight
PROJECT SUCCESS
Market Research for Celeb,
Mega and Macro KOL Rate
Card
Negotiate Rate and SOW
to KOL and Agencies on
Behalf of Client
Analyse KOL Social Media
Performance
Evaluate and Communicate
Work Contract Between Legal
Team and KOL/Agencies
Brief Client on Scope of
Work, Content Guidelines,
and Do’s and Dont’s,
QC’s on KOL Content and
Communicate Content Result
with Clients for Approvals
Holistic Reporting on Content
Performance Statistics and
Calculating CPE, CPV, etc
Ensuring Payment Process
between Finance Team and
KOL/Agencies
Workflow

8. Content Planning
Working Experience
Telkom Indonesia
Social Media Intern
February - April 2023
At Telkom Indonesia Witel Surakarta, Hafiz work as a Social Media Intern at
Consumer Service Division. CS Division handles marketing channel
implementation and optimalisation, customer smart care, and also
implement collection and payment service mechanism to boost customer
satisfaction and loyalty.
Responsibility
Market Research and
Trend Analysis
Content Creation
Event Live Report
Tools
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Analytics
Canva
Executing content plan, creating design
asset, content creation for telkom cross
social media platform
G-Suite
Strategize and collect content research
data and team coordination and
collaborations
Social Blade and Instagram
Analytics
Data collections, keyword,
trending topics and content
performance analytics

9. Content Planning
Market Research and
Trend Analysis
Event Live Report
IBL Series Solo LEAD E-Sport Solo
Hafiz‘s
Responsibilities
at Telkom

10. Content Creation
MBTI Series
Ramadhan Series
Filler Content

11. Working Experience
Intan Pariwara
Area Marketing Intern
August - December 2022
Pusjarah Mabes Polri
Conservation and Archive Intern
August - December 2023
Intan Pariwara is a book publishing and school supplies
provider that has base operation all accross indonesia,
during his internship hafiz was assigned to IP Wonosobo and
banjarnegara area. his main responsibility include sales and
marketing administration, CRM to schools in wonosobo area
and checklist supply delivery from warehouses to schools.
Pusjarah Polri or The Center for History, is a supporting unit
in the fields of history, museums, and libraries of the
Indonesian National Police (Polri) under the direct
supervision of the Chief of the Indonesian National Police
(Kapolri).
As an Archival and Data Collection Intern Hafiz main
responsibilities includes:
Day to day data collection and archiving
Data sorting and analysis for museum exhibitions
Perform regular archive audits to ensure data accuracy
and perform indexing and storage of data.

12. UI Buddy Club is a student organization under UI International Office
dedicated to help and guide international student pursuing studies in UI
to cultural exchanges and promote UI Global education. during his time
in UI Buddy Club hafiz’s primary task is to be a buddy to all of ui
international students, helping them to adapt and enjoy their study at ui
whilst also guide them in all matter regarding immigrations and
academics registrations. beside being a buddy hafiz is also responsible
for content design for UI Buddy Club Instagram page.
Organizational Experience
UI Buddy Club
Content Design
August 2023 - May 2024
Tools : G-Suites and Canva

13. BEM UI is a Student executive body within Universitas
Indonesia that aims to a better representation of student
in the day to day governing of university and as check and
balances to campus policy making, BEM UI is also an
inclusive place where student is encourage to explore and
develop creativity and potentials.
during his term in BEM UI hafiz works includes:
Responsible for member motivation building with
content creation.
Maintain good relations between departments through
teammates program.
Execute weekly and monthly organizational
Harmonization and engagement Event.
Organizational Experience
BEM UI
Human Resources Staff
March - December 2022
During my time at AIESEC as a team member in Incoming
Global Volunteer Depertment i was assigned to be part of
Entrevolution 11.0 organizing committee. Entrevolution is
an annual 4-6 weeks volunteering program powered by
AIESEC in UNS aimed at the development and connectivity
between SMEs (Small to medium enterprise) and
knowledge gaining for youth in Surakarta regional area,
before the pandemic, entrevolution is a volunteering
project for international student/youth to come to
surakarta and experience/contributing to cultural and
economic development in surakarta.
AIESEC
Incoming Global Volunteer Member
February - August 2021

14. Ikamma is Ikatan Mahasiswa Madiun Universitas Indonesia,
it serves as a platform for networking and socializing
among students from Madiun. The main programs of the
organization include maintaining connections and
camaraderie among UI students from Madiun, promoting
the university to high schools in the Madiun area,
organizing social actions, and bridging relationships
between different cohorts within UI.
Organizational Experience
Ikamma UI
Vice President
February 2023 - March 2024
KAMA or Keluarga Mahasiswa Arkeologi FIB UI is a student
body aims to the development of field archaeological skills,
personal development in non-field areas, interests, and
talents of archaeology students. in this organization hafiz is
the vice head of human resources and responsible for
ensuring a conducive internal environment within each
division or bureau. This bureau aims to enhance the
productivity of each fungcionary.
KAMA FIB UI
Deputy Head of Human Resources
April - Present

15. Spotify Wrapped Internship KOL Specialist Socmed Specialist Archive Intern
Certificates

17. Hafiz‘s
Linkedin.com/in/hafizanandaisyam
[email protected]
Instagram.com/hapezai