portfolioAdebiyi_Lawrence_EL_PB1_2024-09.pdf

1of 2 slideshow portfolios

1. PERSONAL BRAND EXPLORATION
ENTERTAINMENT LAW TV/FILM
2.1 PROJECT 1:
EXPLORING YOUR
PERSONAL BRAND
PORTFOLO 1
FULL SAIL UNIVERSITY
LAWRENCE ADEBIYI

2. CAREER CATEGORY:
SEEKING PROMITION
PAGE 02
•Land a Lead / recurring role on network television, and a
streaming platform. Connect with casting directors who
cast various sitcoms and dramas. Send them my reel and
get in the room and build relationships and trust
demonstrating keen professionalism.
•Establish a multimedia company that delivers
compelling content with range that’s creates
conversation. Stories that probe the human condition.
Short Term Career Goal:
Long Term Career Goal: (2035)

3. *Source: LinkedIn.com
TV/ FILM IDUSTRY
OCCUPATION
PAGE 03
POTENTIAL JOB TITLES
•Actor
•Performer
•Comic

4. PAGE 04
Casting Directors. Producers.
Head of Casting at every Major
Studio and Production
Company
*Source: Book Yourself Solid
Casting Directors
Ad Agencies
Industry Social
Mixers
Film Festivals
Writers
Workshops

5. JONATHAN MAJORS
•Over 15 years professionally as an actor, voice actor, stand-in experience and
commercial acting as a SAG/AFTRA artist
PAGE 06
Work Experience
LAWRENCE ADEBIYI
Work• Experience
Education
Education
Noteworthy Experience
Noteworthy Experience
Skills and Proficiencies
Skills and Proficiencies
Overall Online Presence
•Over 10 years as an established actor of stage and
screen with such prominent roles as Kang in Marvel’s
Ant Man, and Damian Anderson in Creed 3.
•Currently enrolled in Full Sail University BS in Entertainment Law
•IVANA CHUBBUCK Studio Advanced Classes
•Tony Maggio Scene study / Script Analysis
•Mike Beaty Expo Overall Male Talent Award
•Featured in a Super Bowl Ad
•Written, directed, and starred in a short film (Toys)that was an official selection of the
Downtown Los Angeles Film Festival
•University of North Carolina School of Arts B.S.
•Yale School of Drama MFA
•Improv ability (short/long form)
•Hosting
•Teleprompter reading ability
•Public Speaking
•Very lminimal online presenc. Not a contributing factor in my career. Needs major
improvement.
•The Last Black Man in San Francisco garnered
critical acclaim
•Lead role of Atticus Freeman in the HBO miniseries
Lovecraft Country helped his career each a wider
audience
•Hosting
•Presenting
•Public Speaking
•Press Junket experience
Overall Online Presence
Majors has an online presence but his celebrity has become tarnished and he is no longer an A-lister. He now trends more for scandal and
has a low to average presence at the moment
*Source: Variety.com

6. CORE VALUES:
PAGE 07
Innovation 4.
5. Resilience
*SOURCE:CONCEPTUAL MATERIALS: START WITH WHY, CORE VALUES
DISCOVERY EXERCISE, CAREERBLAST
Making it happen makes it happen.Do whatever it
takes. Stay the course, and be as good as your word
and better than your competition. Always deliver.
VISION:
GUIDING PRINCIPLE:
GOLDEN CIRCLE:
1.Performance
2.Quality
Accountability 3.
PASSION: Storytelling: The culture of the TV/Film
Industry
Make a difference through my knowledge and appreciation of TV/Film,
by creating content that innovates and inspires the imagination. I want
to make the type of work that opens up conversation that challenges
our view of the human condition while bringing us together to celebrate
the community that develops from a shared experience.
SUPER POWER:I naturally convince an audience to
include themselves in my interest and make it their own.
Shed light on rich perspectives and nuances that get overlooked in
American Culture
By providing daring enthusiasm and audacious storytelling
Creative content for multimedia platforms and TV/Film

7. POSITION
PAGE 08
PROMISE
I create moments with a focus on the
absurdity and complex nature of the
human condition using dark humor and
witty dialogue.
Sketches of Properganda
*'PROPERGANDA' is Not a mistype.

8. INDUSTRY
EVENTS
29th annual hollywood pitch festival - FilmFreeway
•These are actual industry events I plan to attend.
Friday, August 1, 2025 at 7:00 PM
Andaz West Hollywood
5TH ANNUAL LOS ANGELES SHORT FILM & SCRIPT
FESTIVAL
12-15 | Nov 2, 2024 | 4:00PM - 7:00PM
Los Angeles Performing Arts Conservatory
Objective: Meet industry professionals,make firm
contacts, and spread awareness of webisode
MENTORSHIP Seeking senior level executive producer with show runner experience and 20+years experience and knowledge on running a
production company. A man of integrity with ethics,sound principles,and people skills.
PAGE 05
ELEVATOR
PITCH
10931 W Pico Blvd, Los Angeles 90064
Objective: Meet industry professionals. Promote web
series and look to produce new content with like
minds
You know how the film industry went south during the pandemic and lost its Box Office might, while YouTube and streaming platforms slowly
became the big dogs? Well what I do is produce short films and sketches that mirror our social media induced society highlighting losses and
gains from a fractured sense of self. Then inspire a different retelling to cater a specific social media platform. So far I have created 1 short film
that has been modified to have its own universe for instagram. Viewers found joy in a fresh take on a story with its own definite narrative being
retold from different emotional pivots. This made me want to further delve into fine tuning stories to various degrees.
*SOURCE:FILM FREEWAY,DISCOVER LOSANGELES

9. PAGE 10
•Volume: Zero
•Relevance: Zero
•Purity: Low
•Diversity: Zero
•Validation: Zero
•Archetype:
•Description: You intend to inspire creativity in
everyone around you. You help others realize
their unique vision, and to express themselves
and their individuality” (Putnam,2013-2020).
*CONCEPTUAL MATERIALS:CONCEPTUAL MATERIALS: KAYE PUTNAM, CONTENT MARKETING INSTITUTE, CAREERBLAST
ONLINE ID CALC. SCORES
BRAND
ARCHETYPE
DIGITAL MARKETING STRATEGY TO IMPROVE ONLINE ID
CALCULATOR SCORES WHILE EXUDING BRAND ARCHETYPE
Focus Variable(s): Volume/Purity/Relevance/ Diversity/ & Validation
Type of Content: Webseries (Untitled);15 episode story arc telling personal stories of 3 guys with
the same last name, no relation in suspended animation 1 episode per week; also funny memes
and lifestyle pics
Primary Tools for Distribution: Twitter and Instagram - promote we series through YouTube shorts
and X promo videos; Linkedin - network with industry pros and publish monthly updates
highlighting different aspects of me along with my content and vids

10. PAGE 09
TECHNICAL
•Task: Become proficient in managing and operating this software
•Org: Microsoft
•Date:Jan.2025
LinkedIn
•Task: Learn how to operate, navigate, and setup this special form of
LinkedIn
•Org: LinkedIn
Date: Jan. 2025
TRANSFERABLE
Professional Writing
Task: Complete Business Writing
Principles Course with action items
Org.: Linkedin Learning
Date: Jan. 2025
Public Speaking
Task: Join local Toastmasters Club and regularly attend mo
events
Org.: Toastmasters
Date: Jan. 2025
*SOURCE: LINKEDIN, ONETONLINE

11. CareerBlast. tv. (2024). CareerBlast Resources. Retrieved January 6, 2024, from https://careerblast.tv/resources/
ONETOnLine.org. (2024). Summary Report for: 15-1199.10 Search Marketing Strategists. Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
Jonathan majors (actor). Variety. (n.d.). https://variety.com/t/jonathan-majors/
1 showrunner jobs in Los Angeles. 1 Showrunner jobs in Los Angeles. (n.d.). https://www.linkedin.com/jobs/showrunner-jobs-los-angeles-ca
5th Annual Los Angeles Short Film & Script Festival. Discover Los Angeles. (n.d.). https://www.discoverlosangeles.com/event/2024/11/02/5th-annual-los-angeles-short-film-script-festival
Tickets for 28th annual Hollywood Pitch Festival. (n.d.-b). https://filmfreeway.com/FadeInAwardsTrueStoryBiopic/tickets
Port, M. (2013b). Book yourself solid illustrated the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling.
Hoboken, NJ: Wiley.
Putnam, K. (2024). Discover the Power of Brand Archetypes:
Unlocking the Secret to Effective Branding. Retrieved January 6, 2024, from
https://www.kayeputnam.com/brand-archetypes/
Sinek, S. (2009). TED Talk: How great leaders inspire action.
Retrieved January 6, 2024, from https://www.ted.com/talks/ simon_sinek_how _great_leaders_inspire_action? language=en
Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. http://ci.nii.ac.jp/ncid/BB07258461
Aughtmon, S. (2016). 31 Types of Content We Crave (Infographic). Retrieved January 6, 2024, from https://
contentmarketinginstitute.com/articles/content-crave-infographic/