Postmodern Fashion

Presentation for Visual Communication Design.

Base of Postmodern, and two designers.

1. FASHION POSTMODERN Survey Nguyen H.Tran 561 8103 Li X iaotian 555 8304 Kanyaluck K. 561 1887 VISUAL COMMUNICATION DESIGN II

2. What is POSTMODERN POST MODERNISM AFTER THE MODERN ERA Begins around 1970’s a wide variety of concepts architecture music literature fashion technology film etc. VISUAL COMMUNICATION DESIGN II

3. What is POSTMODERN Key characteristics are: Eclecticism digression collage pastiche and irony. “Yes to Everything” VISUAL COMMUNICATION DESIGN II

4. FASHION IN POSTMODERN “Clothing is no longer associated with the type of social hierarchies it once was”. Said Andrew Hill VISUAL COMMUNICATION DESIGN II catwalk shows an abstract garment X factor Bricolage

5. Key points are: Human Nature Freedom Individually Contradiction Complexion Diversification VISUAL COMMUNICATION DESIGN II FASHION IN POSTMODERN

6. FASHION IN POSTMODERN Deconstruction in Fashion Design VISUAL COMMUNICATION DESIGN II

7. FASHION IN POSTMODERN Deconstruction of traditional of clothing VISUAL COMMUNICATION DESIGN II

8. FASHION IN POSTMODERN Deconstruction of Fashion Structure VISUAL COMMUNICATION DESIGN II

9. FASHION IN POSTMODERN Deconstruction of the Graphic VISUAL COMMUNICATION DESIGN II

10. FASHION IN POSTMODERN Deconstruction of the Traditional materials VISUAL COMMUNICATION DESIGN II

11. FASHION IN POSTMODERN Use of Contrast in Colors VISUAL COMMUNICATION DESIGN II

12. POSTMODERN DESIGNERS Rei Kawakubo VISUAL COMMUNICATION DESIGN II Comme Des Garcons “As long as I like, what can not, I do not need to please others”

13. Rei Kawakubo DESIGNERS 1984 – using elastic rayon 1986 – Abundle of cotton, rayon, pu , thick canvas. 1992 – the clothes aren’t the conventional proportion. VISUAL COMMUNICATION DESIGN II

14. Rei Kawakubo WORK VISUAL COMMUNICATION DESIGN II

15. ALEXANDER McQUEEN VISUAL COMMUNICATION DESIGN II contrasting elements: fragility and strength, tradition and modernity, fluidity and severity. 1996-Chief Designer at the French Haute Couture House Givenchy Gucci Group- Creative Director Awards in year: 1996, 1997, 2001, and 2003

16. ALEXANDER McQUEEN VISUAL COMMUNICATION DESIGN II simple strapless white dress sprayed by two robotic guns on the rotating runway. Wood

17. VISUAL COMMUNICATION DESIGN II The Last Masterpieces of Alexander McQueen

18. VISUAL COMMUNICATION DESIGN II The Last Masterpieces of Alexander McQueen

19. VISUAL COMMUNICATION DESIGN II The Last Masterpieces of Alexander McQueen

20. ALEXANDER McQUEEN VISUAL COMMUNICATION DESIGN II Women's Pre-Autumn/Winter 2014 Languid- deep V-necklines, and fall to just above the ankle

21. ALEXANDER McQUEEN VISUAL COMMUNICATION DESIGN II WOMEN'S SPRING/SUMMER 2014 Metal embellishment Geometric forms Traditional Silk-screen printing

22. VISUAL COMMUNICATION DESIGN II Conclusion postmodernism embraces all Art forms, one of the Art forms embraced by Postmodernism has been Fashion. Not always seen as “Art” and still frowned upon in this context by many traditional Art lovers, Fashion embodies many of the key elements of postmodernism, evidence of this can be seen on the international catwalks of the veteran and latest fashion designers.

23. Bibliography Links VISUAL COMMUNICATION DESIGN II http://www.slideshare.net/LouiseAllen/postmodernism-15710290 https://muse.jhu.edu/login?auth=0&type=summary&url=/journals/modernism-modernity/v004/4.3crane.html http://tccpomo.blogspot.com/2010/11/postmodernism-in-fashion.html https://www.youtube.com/watch?v=lsJx1PKTkSk http://miista.com/fashion-backward-postmodernism/ http://www.daily-art.com/alexander-mcqueen/

24. Thank you