power of advertising

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1. IMPACT ON THE MINDS OF THE CONSUMER POWER OF Advertisement F aizan A jaz m ohd AHMED ZAFAR M AIZA A KHTER

2. What is advertising? Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsors.

3. Objective of advertisement A specific communication task to be accomplished with a specific target audience during a specific period of time.

4. Objective & types of Advertising Informative Advertising Persuasive advertising Comparative advertising Reminder advertising

5. Marketing Strategies & Goals Breaking Through the Clutter Message strategy – Creative Concept Message Execution: Slice of Life Lifestyle Fantasy Mood & Image Musical Personality Symbol Technical expertise Scientific evidence Testimonial evidence Format Elements DEVELOPING STRATEGY SETTING BUDGET ADVERTISING OBJECTIVE EVALUATION OF ADVERTISING EFFECTIVENESS Media Types: TV Commercials Billboards Radio Newspapers & Magazines Internet Emails Mobile Phone Media Vehicles Media Timings CREATING THE MESSAGE SELECTING THE MEDIA

6. POSTPURCHASE DECISION PURCHASE DECISION EVALUATION OF ALTERNATIVES Understanding the consumer mind INFORMATION SEARCH NEED RECOGNITION MARKETEER CREATE NEEDS INFLUENCED BY CONSUMER CHARACTERISTICS & BEHAVIOR

7. Awareness of Aids Hazards of Smoking Family Planning Positive impact of advertising

8. Manipulation & Deception Unfair & Injustice Smoking Discrimination & Obsession Violence Promotion of Unhealthy Food Online Advertisements negative impact of advertising

9. Commercial Relating to commerce. In the investment field, the term "commercial" is generally used to refer to a trading entity engaged in business activities that are hedged by positions in the futures or options markets. A commercial plays an active role in the futures and forward markets, ranging from the initial production to the final sales.

10. Message Different Age Groups Culture Breaking the Barriers Constructive Influence of Technology Easy Information Seeking

11. Conclusion

12. Thank YOU !

13. Principles of Marketing By Philip Kotler Ethics and the Conduct of Business by John Boatright References