POWER OF MEDIA.pptx

The Power of Media is a comprehensive media platform that revolutionizes the way you consume and interact with various forms of media. With its advanced technology and user-friendly interface, it seamlessly integrates all your favorite content into one convenient hub.

Product Features:

- Centralized Media Hub: The Power of Media combines all your favorite media sources, including streaming services, social media platforms, news outlets, and more, into one easy-to-navigate interface. Save time and hassle by accessing all your preferred media in one place.

- Personalized Recommendations: Our platform utilizes sophisticated algorithms to analyze your preferences and viewing habits, providing personalized recommendations tailored to your unique interests. Discover new shows, movies, music, and articles that align with your tastes.

- Multi-Device Compatibility: The Power of Media is compatible with a range of devices, including computers, smartphones, tablets, and smart TVs. Seamlessly transition between devices and enjoy your media wherever and whenever you want.

- Enhanced Streaming Experience: Say goodbye to buffering and lagging. The Power of Media optimizes your streaming experience, ensuring smooth playback and uninterrupted enjoyment of your favorite shows and movies.

- Curated Collections: Explore curated collections of content curated by our team of experts. Discover hidden gems and rediscover classics across a variety of genres.

- Social Integration: Connect with friends and share your favorite media moments. The Power of Media allows you to easily share recommendations, create watchlists, and engage in discussions with a vibrant community of fellow media enthusiasts.

- News and Updates: Stay informed with the latest news and updates from your favorite sources. The Power of Media aggregates news articles, blog posts, and social media updates, providing you with a comprehensive overview of current events.

- Customizable Interface: Tailor the Power of Media to your preferences with customizable themes, layouts, and settings. Create a personalized viewing experience that matches your style.

- Data Security: Rest easy knowing that your personal information and media preferences are kept secure with robust encryption and privacy measures. Your data will never be shared with third parties without your explicit consent.

Experience the Power of Media today and transform the way you consume and engage with media. Unlock a world of entertainment, information, and inspiration at your fingertips.

1. POWER OF MEDIA Group 6 : Kavinila Ganga Srinivasan M Dilipan Sabeer ahmed Siva Raman Prithvi raj Anamika Surender Kishore S ukeeshwer

2. CONTENTS INTRODUCTION DEFINITION POWER OF MEDIA HISTORY OF MEDIA TYPES OF MEDIA ROLE OF MEDIA IN INDEPEDENCE FACTS TO BE REMEMBERED NOTABLE ROLE ADVANTAGES OF MEDIA DISADVANTAGES OF MEDIA CONCLUSION

3. INTRODUCTION: In modern times, media are gravitating more and more towards the digital side of this field. Modern digital media include all forms of communication that are transmitted electronically across the world through computer networks and fiber optic cables. Some of these modern forms of media, such as the Internet or social media (Facebook, Twitter, Instagram, etc.) have completely revolutionized our world.

4. Media is the plural form of medium, which (broadly speaking) describes any channel of communication. This can include anything from printed paper to digital data, and encompasses art, news, educational content and numerous other forms of information. Anything that can reach or influence people, including phones, television, and the Internet can be considered a form of media. DEFINITION

5. Media is an essential attribute of democratic polity as both work hand in glove with each other. If democracy is the government of the people, media is the voice of the people. Media could not breathe independently and one of the factor that could be held responsible for this sorry state of affairs is the obstructed and failed democratic form of government POWER OF MEDIA

6. Media is the only force that can ensure the flow of information. If restricted, hindered or obstructed in any way, masses remain ignorant, ignorant of their rights, their duties to the state, their needs and the role that they can play for the betterment of the society and the country they live in. POWER OF MEDIA

7. Media's role in imparting education to the masses cannot be stressed enough. Online lectures and speeches of the professors, scholars and intellectuals are playing a significant role in imparting formal and technical education to the masses. POWER OF MEDIA

8. Media's role in creating awareness among the masses regarding the political, social and economic scenario cannot be overemphasized. Owing to the growth of TV channels and newspapers, people today are more aware and educated about the surroundings and the steps taken by the government POWER OF MEDIA

9. Media is promoting public participation in the decision-making of the state machinery. The skilled and bold personalities of the anchor persons raise people's voice, analyze government's actions and get the expert’s opinion. POWER OF MEDIA

10. Media has also played a significant role in bringing the world at our doorstep. It produces and introduces different lifestyles in the world, changes moods and behavior, braves the bold topics through dramas and talk shows. It also suggests the new household styles, guides the youth to new opportunities and creates civic sense. POWER OF MEDIA

11. It was in 1674 that the first printing apparatus was established in Bombay followed by Madras in 1772. India's first newspaper, Calcutta General Advertise also known as the Hicky's Bengal Gazette and was established in January 1780. The first Hindi daily, Samachar SudhaVarshan,began in 1854. HISTORY OF MEDIA

12. Traditional media includes newspapers, journals, radio, television, magazines, and even billboards. Traditional media is broadly divided into two sub categories: print media and broadcast media. Print media is the oldest form of media and includes all types of printed paper publications, such as newspapers, magazines, books, reports, clinical journals, leaflets, essays etc. Broadcast Media was introduced at the beginning of the 20th century in the form of radio and (later) television. HISTORY OF MEDIA

13. TYPES OF MEDIA Print media : Print media refers to printed materials, such as books and magazines, that contains words and images. Broadcast media : Broadcast media includes information transmitted through one of the several mass communication channels, such as television and radio. Internet media : Internet media is content distributed online and can includes emails and online publications.Out -of-home media: Out-of-home media, or OOH, is media that reaches people when they are outside of their homes, like billboards.

14. • Right from the time of India's First War of Independence in 1857, Hindi/Urdu journals like Paygam -e-Azadi and Samachar Sadha Varshan supported the struggle for freedom, and exhorted people to throw out the British rulers. MAIN OBJECTIVES: • To motivate the passion of fight • War against the Britishers Criticism on the government ROLE OF MEDIA IN INDEPENDENCE

15. Total number of registered newspapers stood at 82,237 of which 4,853 new newspapers were registered during 2010-11. Some of the newspapers are Jagran, Dainik -Bhaskar ,Hindustan, Amar Ujala etc. Number of news channels in country till March 2015 has increased 90+ Broadcasted in more than 20 languages. Some of them are IBN7, NDTV India, India Tv. The latest round of the long-delayed opening up of private FM in India- some 338 frequencies were offered of which about 237 were sold. Some of them are All India Radio, Big FM, Radio Mirchi etc., FACTS TO BE REMEMBERED

16. NOTABLE ROLE In the struggle against the British, some newspapers played a very notable role. This included the Hindi Patriot! Established in 1853, by the author and playwright, Grish Chandra Ghosh, it became popular under the editorship of Harish Chandra Mukherjee. In 1861, the paper published a play, "Neel Darpan" and Launched a movement against the British, urging the people to stop cultivating the Indigo crop for the white traders. This resulted in the formation of a Neel Commission.

17. ADVANTAGES OF MEDIA 1.It educates people through television and radio programs, people get to learn about health matters, environmental conservation, and much more. 2.People get the latest news in a very short time. Distance is not a barrier. People get news daily through the media and this keeps them updated on the happenings around the world. 3. People get to bring out their hidden talents. Through media showcase their talents such as comedy, acting and singing. 4. Children's knowledge increases. Children can learn from quiz programs, animal programs and so on.

18. 5. Radio is convenient as people do get short news and with a mobile phone one can access it. 6. Great in promoting mass consumer products. This can in turn increase sales of the product. 7. Serves as a good source of entertainment. People get entertained through music and television programs. 8. Television allows electronic duplication of information. This reduces the production cost making mass education possible ADVANTAGES OF MEDIA

19. DISADVANTAGES OF MEDIA

20. DISADVANTAGES OF MEDIA It leads to individualism. People spend too much time on the internet and watching television . As a result to socialization with friends, family and neighbours is affected. Some media contents are not suitable for children. Limiting children's access to such content can be difficult. Newspaper is geographically selective. Increase in advertisements in television and radio is making them less attractive.

21. DISADVANTAGES OF MEDIA 5. Internet as a form of media opens up possibilities of imposters, fraud and hacking. 6. Media can be addictive, Eg , some television programs and internet. This can leads to decrease in people's productivity. 7. Health problems. Prolonged watching of television can leads to eyesight problems and radio listening using earphones exposes one to possible hearing defects. 8. It glamorize drugs and alcohol. Some programs make the use of these things appear cool.

22. CONCLUSION Media in today's world is an essential mode of communication but as the name 'MEDIA' suggests, it must just remain as a medium of communication and awareness and not as a mode of influencing the people's mind and opinions as it may have serious consequences such as riots, political or economical unrest and instability in a country.

23. Thank You