Power Systems Client References

1. © 2010 IBM Corporation
IBM Power Systems Client References
IBM Power Systems
February 2010

2. © 2010 IBM Corporation
IBM Power Systems
Revised January 9, 2003
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3. © 2010 IBM Corporation
IBM Power Systems
3
Smarter Planet References

4. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM Power™ 595
IBM WebSphere™ Application
Server
IBM Information Management
System (IMS™)
Actimize fraud prevention
solution suite
“This solution will enable the
bank to react in real time,
while learning and keeping
ahead of criminal activity
across all the bank’s business
units.”
— Paul Henninger, Head of Financial
Crime Solutions - Actimize
The Need:
A large international bank with a diverse business portfolio was vulnerable to
fraud because its many legacy financial crime detection systems were
expensive to run, lacked flexibility to respond to evolving threats and
regulations, and did not leverage cross-channel information.
The Solution:
The bank chose a solution from IBM and Actimize that will enable the bank to
analyze data and prevent fraud in real-time, across various channels, such
as the Internet, call center, cards, payments and ATM systems – leveraging
a single, scalable and robust IBM and Actimize technology platform. The
solution can learn from past fraudulent and criminal activity, enabling quicker
detection of new fraud tactics.
What Makes it Smarter:
 Using self-learning and complex analytic capabilities, the Actimize
solutions can detect new and evolving criminal behavior and take
preemptive action to prevent fraud and theft across all business units.
 Giving administrators and other principals the insight they need by
generating meaningful reports and helping the bank’s internal experts
develop new proprietary fraud models.
 The solution supports workflow and collaboration across the organization,
helping to manage fraud investigations across the enterprise.
A Manhattan Bank
Preventing fraud and criminal attacks in real time around the globe

5. © 2010 IBM Corporation
IBM Power Systems
The Need
Elie Tahari had its order, sales, inventory and financial data dispersed across the
company, making it difficult for managers to quickly access data needed to make
critical business decisions. Managers couldn't identify products in greatest
demand, resulting in warehouses overstocked with less-popular items, with hot
items on back order.
The Solution
Using IBM Cognos BI 8 to front end to its centralized data warehouse, IBM
Cognos Framework Manager to model interrelated data, and IBM Cognos 8
Event Studio for bursting sales performance reports, Elie Tahari implements new
BI system built on IBM technology. Elie Tahari may now create new intelligence
by presenting a unified view of all information available in different systems, which
can then be put to use for smarter decisions around market demand and specific
customer needs.
What Makes it Smarter
●
Improves visibility into business activity, enabling deeper insight into customer
needs
●
Targeting of new customers and better inventory forecasting
●
Provides real-time access to business-critical information, driving faster
responses to marketplace demands and business challenges
●
Helps achieve a significant competitive advantage in the industry, boosted
sales, and cut operational costs
Elie Tahari Ltd.
New Intelligence
Solution Components
IBM Cognos Business
Intelligence
IBM System i5 550
“Access to information that helps
us understand and forecast what
the consumer wants is vital, and
technology that can help us do
that will give us a strong
competitive advantage.”
— Elie Tahari, president and CEO, Elie
Tahari Ltd.

6. © 2010 IBM Corporation
IBM Power Systems
Peking University People’s Hospital
Providing better, smarter healthcare with electronic, remote monitoring 90%
The need:
To meet its expansion objectives, PKUPH needed to create a shared electronic
health record system among community hospitals and healthcare centers
throughout Beijing. PKUPH also wanted to provide more responsive, proactive
care to patients with chronic conditions, hoping to improve the patients’ general
well-being and reduce or prevent acute attacks.
The solution:
PKUPH is working with IBM Research - China and IBM Global Business Services
to implement a community-wide electronic healthcare record system based on
Service Oriented Architecture (SOA) and international medical information
standards. In addition, PKUPH is building into the platform telemedicine
functionality that leverages mobile telecommunications and real-time messaging
alert services.
What makes it smarter:
Continuous monitoring and real-time alert capability helps mitigate worsening of
patients’ conditions, reduces acute attacks, and improves quality of life
Converts disorganized files into standardized, interoperable formats using CDA
(Clinical Data Architecture) adaptor
Creates longitudinal electronic health records, allowing personalized health
assessment and treatment based on individual medical circumstances
“With a particular focus on
open standards-based
interoperability of patient data,
IBM’s solution can effectively
facilitate patient referrals,
enable test result exchanges,
and improve prescription
sharing for PKUPH.”
-- Liu Fan, CIO of PKUPH
Solution components:
IBM Research - China
IBM GBS
IBM GBSC
IBM System p
IBM DB2 Administration Tool for z/OS
Linux - Novell SUSE Linux Enterprise
Server
IBM WebSphere Message Broker for
Multiplatforms

7. © 2010 IBM Corporation
IBM Power Systems
Solution components:
SAP ERP
IBM
®
i
IBM Cognos
®
8 Planning
IBM Cognos PowerPlay
®

IBM Power 520 Express
IBM Power Systems
™
i550
IBM System Storage
®
TS3100
tape library
IBM Global Technology
Services
“The breadth of IBM’s offering –
including server and storage
hardware, business intelligence
software and technical services –
helps Rotkäppchen get the most out
of its SAP ERP environment and
support the growth of its business.”
— André Birrenbach, Chief
Information Officer, Rotkäppchen
The Need:
German winemaker Rotkäppchen-Mumm Sektkellereien needed to integrate the
recently acquired Eckes Spirituosen & Wein into its central SAP ERP landscape.
With a broader product range and a larger volume of products after the
acquisition, the winery needed to increase sales forecast accuracy, customer
profitability analysis and planning.
The Solution:
Working with IBM Global Technology Services, the company upgraded its IBM i
environment and deployed a suite of IBM Cognos software. The software
provides monthly rolling forecasts and real-time analytics. Ultimately, point-of-
sale and market research data will be captured and integrated to provide almost
continuous rolling sales and production planning forecasts.
What Makes it Smarter:
 Feeds business results back into the sales forecasting tool for the next monthly
rolling forecast, generating a positive feedback cycle to optimize business
performance
 Captures data from point-of-sale devices, barcode scanners and market
research from external vendors
 Extracts data to create forecasts, distributes data to production sites and
makes data available to business intelligence and data warehousing
applications
Rotkäppchen-Mumm Sektkellereien
Enhances business analytics and forecasting

8. © 2010 IBM Corporation
IBM Power Systems
SEA Aereoporti di Milano
Intelligent loyalty program improves passenger service and airport experience
The need:
SEA, the company that manages the Milan Airport, wanted to improve passengers’
experience in the airport. By improving services such as faster check-in and seat
assignment, passengers would have more time to spend in the shopping area.
The solution:
SEA worked with IBM to implement SEAMI, a customer experience and airport
loyalty program. It provides a personalized passenger experience throughout the
Milan Airport. The program is administered via a membership card, read by RFID
readers in the airport. The system automatically loads customer purchase data,
allowing customer segmentation, customer spending analysis and traffic
management analysis.
What makes it smarter:
Enables SEA to target passengers/members with specific marketing promotions
and opportunities based on the data analysis provided by the system
Can be used to manage retailers and rents based on traffic information gathered
from readers throughout the airport
Provides personalized service and benefits to passengers/members,
immediately and transparently, thanks to the RFID technology behind the
solution
“Prior to SEA’s launch of the
SEAMI loyalty program,
passengers entering the
airport were anonymous.
Now, each member of the
program is recognized upon
entering the airport, and
treated as a preferred guest,
complete with recognition
awards.”
— Fabio Degli Esposi,
CIO of SEA Milan Airports
Solution components:
IBM Global Services - GBS CRM,
GBS Strategy & Change
IBM Power 520 Express, Power
Systems running i
IBM SurePOS 300 Express
ISV ICTeam

9. © 2010 IBM Corporation
IBM Power Systems
Newspaper & Media Group
Media assets organized and managed for competitive advantage
The need:
The environment surrounding the newspaper business has become increasingly
harsh. The long-established social role of delivering news reports and publicly
recording history is being taken over by digital media. In response to identified
trends in technology, content innovation, advertiser mindset and consumer
lifestyle, this Newspaper & Media Group (NMG) decided on the construction of a
new business infrastructure to enable innovation in its offerings.
The solution:
NMG’s new generation production system performs end-to-end production
processes on a common infrastructure: editing, production, printing, etc. replacing
totally separate environments for the various newspapers and media units. Core
functions include automated workflow, tagging all raw materials in multiple ways
and auto-distribution of materials based on identified preferences.
What Makes it Smarter:
Management can grasp where and what contents are being worked on at any
point of time, and act to maximize value of media assets for its consumers
The ability to quickly find the right information across all media while it’s fresh,
and use it to develop a suitable content, is a direct competitive advantage
Can allocate critical resources to quickly launch new media leveraging any
existing information assets.
Common infrastructure for
all media with attribute
tagging and auto-distribution
of asset information enables
active management for
competitive advantage in the
7-24 news cycle
Solution components:
IBM Systems – BladeCenter,
System p and System x servers
and IBM Disk Storage
IBM Software – DB2 database,
WebSphere Application Server,
Tivoli monitoring and Rational
Application Developer
IBM Global Business Services -
Application Innovation Services

10. © 2010 IBM Corporation
IBM Power Systems
Chinese Provincial Health Bureau
Smarter information management improves public health services
The need:
The Chinese government unveiled a blueprint for healthcare reform that aims to
provide affordable healthcare services for all its citizens. To realize the vision, this
provincial health bureau needed to better manage its healthcare services, moving
from an administrative-centric to patient-focused services model and providing
dynamic resource allocation that best meets local needs.
The solution:
IBM helped the Health Bureau to establish an Integrated Healthcare Platform built
upon a Service Oriented Architecture (SOA). The platform enables the integration
and standardization of previously siloed public health data, the creation of
electronic health records for citizens, and serves as a database of medical experts
and emergency resources.
What makes it smarter:
Improves disease prevention through automatic alerts when an infectious
disease appears, enabling the Bureau to proactively prevent epidemics
Improves emergency response with embedded geographical information system
(GIS), enabling the Bureau to identify medical experts near the affected area and
effectively manage relief and aid logistics
Consolidated records and connected service providers enable the Bureau to
make medical resources more evenly distributed and more effectively utilized
The integrated platform is like the
powerful thousand-hands-Buddha.
With each hand connected to a key
application, it is able to operate and
expand its management capability to
provide services to a fast growing
population and cut cost at the same
time.
Solution components:
IBM Global Business Services -
S&C, ODIS
IBM Global Services - Application
Services: GBS-AIS and AMS
IBM Software Services for
Information Management
IBM DB2
IBM Linux
IBM WebSphere
IBM System p, System x, Power
Systems

11. © 2010 IBM Corporation
IBM Power Systems
“With a framework and
guidance from VAI and IBM,
we revolutionized Trinidad ‘s
pharmacy business.”
— Christian Anderson, Chief
Operations Officer, SuperPharm
Business challenge
To build the first retail superstores in Trinidad – traditionally a “Mom and Pop”
retail environment -- SuperPharm sought an all-encompassing centralized
management system with a robust architecture that required minimal maintenance
and facilitated fast growth.
Solution
All stores are linked to a central server, providing instant access to real-time data
on sales, purchases and inventory. The system compiles and analyzes sales by a
variety of criteria at both the summary and detail level. The scalability of the
solution will allow SuperPharm to easily transition from the six stores they have
today, to the 20 they have plans to expand to.
Benefits
The system automatically tracks stock fluctuations and performs sales
analysis, demand planning and forecasting for 15,000 stock items and 10,000
transactions daily. Analysis results trigger alerts with suggestions for
immediate action and future consideration.
Reports on sales trends by item and location help management and
purchasing agents make informed decisions to identify profitable and
unprofitable products and determine appropriate stock levels.
SuperPharm
Connects all of its six pharmacy stores and warehouse via a central server
Solution components:
IBM DB2® database
IBM WebSphere® Studio
Workbench
IBM Power Systems™ server
IBM SurePOS terminals
IBM InfoPrint Model 1412 laser
printers
VAI S2K Enterprise Retail

12. © 2010 IBM Corporation
IBM Power Systems
Euro-Mediterranean Centre for Climate Change (CMCC)
Better predicts climate change by numerical simulations and data analysis
Business challenge
CMCC, a research center dedicated to studying climatology and mid- to
long-term climate changes, aims at understanding the climate system at
global scale, with an emphasis on the Mediterranean Region, seeking also
collaboration among climate research organizations across Europe. The
Center has built an open, advanced modeling system that could contribute to
define climate change and its impacts in a variety of economic sectors.
Solution
Working with IBM Business Partner Computer Var, CMCC created a climate
simulation platform that allows massive numerical simulations, data storage
and analysis to create more accurate climate models. Users can then analyze
this data to determine patterns and project future changes. The new
modeling solution resides on clustered IBM Power™ 570 and IBM Power 575
server hardware supported by IBM System Storage™ DCS 9900 disk
systems.
Benefits
●
Helps increase the accuracy of simulations and predicted climate changes
by supporting more-complex trending and analysis tools
●
Allows integration of physical, chemical, biological and socioeconomic
factors into climate modeling and impacts valuation
●
Establishes a clustered, remotely accessible modeling infrastructure,
helping to foster interagency collaboration among researchers
“We need substantial
computational muscle, and
our clustered IBM
environment enables us to
effectively digest massive
information, turning it into
usable products.”
— Antronio Navarra, President,
CMCC
Solution components:
IBM Power™ 570
IBM Power 575
IBM System Storage™ DCS
9900

13. © 2010 IBM Corporation
IBM Power Systems
China New Media Development Zone
Improves facility management and customer service with wireless tracking solution
Business challenge
Xingguang Park (XGP) is a major television park in China. Numerous people,
including movie stars, employees and visitors, enter the park daily. XGP
asked service provider China New Media Development Zone (CNM) to build
a wireless sensor network (WSN) in order to monitor the location of park
entrants and ensure their safety. The system would enable XGP to better
serve and guide visitors according to their registration level.
Solution
IBM Global Technology Services built a three-layer WSN on IBM System x
®
3650 servers. The sensor layer uses radio frequency identification (RFID)
tags to track people and equipment in realtime; the monitoring layer uses
digital cameras and wireless bulletin boards to track people and assets under
defined policies; and the workflow layer connects the sensors and monitors to
business applications and emergency command systems.
Benefits
 Increases ability to monitor and manage personnel and visitors more
efficiently with fewer resources
 Provides a connection to asset awareness applications, guidance systems
and emergency command systems
 Improves ability to handle and ensure the safety of large crowds
“The IBM solution has made
it possible for us to build a
wireless network for
Xingguang Park with RFID
tracking that enables the park
to increase the safety and
services it offers its
customers as well as improve
park management with fewer
resources.”
— China New Media
Development Zone
Solution components:
IBM Global Technology
Services
IBM BladeCenter
IBM System x 3650
IBM System p5 550 Express

14. © 2010 IBM Corporation
IBM Power Systems
Business Challenge
New York utility Con Edison wanted to give its business customers more
control over one of their biggest sources of power consumption – their
data centers – by providing visibility into their energy consumption and
expertise in designing data centers for maximum efficiency.
Solution
IBM, in partnership with Neuwing Energy Ventures and Con Edison, is
developing new energy demand side management programs to pave the
way toward the greening of the data center in the New York metropolitan
area. Key program elements include the ability to accurately monitor,
control, report, cap, cost, and allocate energy consumption.
Benefits
 Ability to visualize energy consumption provides customers with a 42
percent average energy efficiency gain
 Ability to earn efficiency certificates to apply for incentives or document
progress towards sustainability targets
 Lower data center deployment costs through the use of pre-architected
data center designs
Paving the way toward the greening of the data center
“Con Edison is committed to helping
its customers reduce data center
energy consumption by leveraging the
kind of new technologies and best
practices that IBM brings to bear.”
– Rebecca Craft, director of Energy
Efficiency Programs, Consolidated
Edison Company of New York
Con Edison
Solution Components:
 IBM Global Business Services
 IBM Global Technology Services –
Data Center Assessments and Design
Services
 IBM Director Active Energy Manager
 IBM BladeCenter®
 IBM System p®
 IBM System x™
 IBM TotalStorage®
 Neuwing Energy Ventures

15. © 2010 IBM Corporation
IBM Power Systems
Fiserve / CheckFree Corporation
More efficient data storage and management provide strategic assets for business growth
Business challenge
CheckFree Corporation, a subsidiary of Fiserv, supports electronic billing and
payment (EBP) for thousands of financial institutions. The rapid adoption of
EBP services led to the company’s processing of more than one billion trans-
actions a year. CheckFree wanted to continue meeting its service level
agreements (SLAs) while keeping operational costs down. It also wanted to
leverage data and resources as strategic assets to foster business growth.
Solution
CheckFree contracted IBM to implement a comprehensive bill-payments data
warehouse to optimize performance and productivity. Different sources
across the company gather data—including consumer usage information,
case and claim data, electronic billing information, and employee data—
which is then processed by extract, transform and load (ETL) technology, and
finally loaded into an IBM DB2
®
9 data server.
“By upgrading to DB2 9, we
recovered 2.3 terabytes of
storage and deferred more than
$1 million in storage
expenditures during the fiscal
year.”
—Leroy Hill, Manager, Database
Engineering, CheckFree
Solution components:
IBM DB2 9 for Linux, UNIX
and Windows
DB2 Query Patroller
DB2 Data Partitioning
Feature
IBM System p
Benefits
Improves data availability and performance while reducing the cost of
ownership
Helps CheckFree’s clients understand consumer bill-payment habits and
identify new marketplace opportunities
Defers significant expenses and improves database performance while
maintaining SLAs by repositioning and reusing storage

16. © 2010 IBM Corporation
IBM Power Systems
IBM Microelectronics
Automates and optimizes production schedules with increased process visibility
Business Challenge
IBM had noted an opportunity to improve the efficiency of its production efforts at
its semiconductor manufacturing facility in East Fishkill, New York. The site lacked
a robust enough scheduling agent to effectively coordinate the multiple, intricate
production processes while obtaining high utilization of capital intensive
equipment. As a result, raw materials and manufacturing assets (such as the
chemicals used in cleaning processes) were being inefficiently utilized, and time-
sensitive procedures were being delayed.
Solution
The site integrated a near-real time optimization based scheduling system into its
manufacturing execution system to drive more efficient management of site
resources. Leveraging IBM Websphere
®
software, the solution models existing
business rules and creates optimal manufacturing schedules which are then
automatically executed. Facility staff can also analyze these schedules over time
to identify patterns and recommend process improvements
Benefits
 Innovates scheduling processes by leveraging near-real-time business data to
automate manufacturing processes
 Obtain high utilization of capital intensive equipment while improving product
quality thanks to increased visibility into manufacturing efforts
 Cuts production cycle times and increases manufacturing throughput by
optimizing resource and tool utilization
“By increasing visibility into
our production processes,
we can optimize schedules
to respect our various
priorities without wasting
time or resources.”
— IBM Microelectronics
Solution components:
IBM WebSphere
®
ILOG
JRules
IBM ILOG CPLEX
IBM ILOG JViews
IBM SiView
IBM DB2
®
IBM System p
®

17. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM Global Business Services
IBM Global Technology Services
IBM Application Management
Services
IBM Tivoli Storage Management
IBM pSeries with AIX & IBM
Power 505 Servers
IBM BladeCenter
“This is something we could
never do before – gain insight
into how our healthcare-related
processes interact with our
operational and financial
processes.”
— Lola González, Chief Financial
Officer, Institut Català de la Salut
Institut Català de la Salut (ICS)
Taking a holistic approach to healthcare management with IBM and SAP
Business Challenge
ICS is the largest healthcare provider in Catalonia, Spain. Coordinating both
medical and support activities among its eight hospitals was a complex
challenge, with separate, isolated systems for both operations and medical
management.
Solution
With help from the IBM Global Business Services team, ICS implemented a
suite of SAP ERP applications. The combination of SAP ERP for general
business management and SAP for Healthcare provides a comprehensive
range of integrated systems for ICS, where it is possible to control all
operational processes from within a single environment.
Benefits
 Savings on purchasing costs alone have produced an immediate 100 percent
return on investment.
 Doctors at any hospital can access complete patient charts and records,
enabling them to diagnose and prescribe more easily
 Patient safety is improved with end-to-end process management technology
that mitigates human error

18. © 2010 IBM Corporation
IBM Power Systems
Japan Airlines
Raising the bar in the airline industry
Business challenge
To solidify its market leadership in the face of increasing passenger traffic and
competition, Japan Airlines (JAL) needed a way to reduce the potential for
costly service interruptions caused by IT system outages.
Solution
Working with IBM, Japan Airlines implemented an enterprise-wide IT issue
tracking, change and configuration management solution – an industry first in
Japan – that gives unprecedented visibility into JAL’s IT systems and
dramatically reduces both the number and severity of IT outages. The new
information that the solution provides, saves the airline millions of dollars,
reduces risk and maintains JAL’s reputation as a reliable, premium air carrier.
Benefits
●
In the first year, dramatically improved overall quality of service by reducing
system failures 58 percent, IT interruptions 39 percent, and downtime 80
percent
●
Improved overall quality of service by reducing outage-related operational
delays
●
Provided JAL management with greater understanding of how IT affects its
business through unprecedented visibility into the current state of its IT
systems
“Thanks to this new
information, never before
available, we were able to
dramatically demonstrate the
importance of improved
monitoring and management
of the airline’s IT systems to
the business side of the
enterprise.”
– IT Service and Planning
Executive
Solution Components
Tivoli Monitoring ®
Tivoli Enterprise Console®
IBM System p ™
IBM Global Technology
Services – Outsourcing
Services

19. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM Global Business Services
IBM InfoSphere Traceability
Server
IBM Power Systems
IBM System x3400
Business Challenge
With no means to trace defective parts to the subset of vehicles affected by
them, auto manufacturers have—as a matter of safety—followed a sweeping
approach in which vehicles of entire model years are recalled. A consortium
of German automakers, suppliers, software companies and academia and
began a project known as LAENDmarKS to gain the ability to track and trace
at the parts level with a high degree of precision, from the point of assembly
all the way back to second- and third-tier suppliers.
Solution
Brought into the project by consortium member IBS AG, IBM helped design
and implement an open, secure parts tracking solution that enables parts
traceability at all levels of the supply chain. Using sensors, parts are uniquely
identified and captured at strategic points in the supply chain. IBM’s
breakthrough was to apply an SOA-based approach under which supply
chain data was abstracted into a separate event repository—independent of
applications—that could be tapped for multiple purposes.
Benefits
 Improved parts traceability enables automobile manufacturers and suppliers
to target their recalls to specific vehicles affected by defects
 Expected major reduction in costs associated with vehicle recalls through
more precise tracking of parts across the automobile value chain
 Improved decision-making in the area of production, inventory and logistics
due to increased supply chain transparency
“The success of the
LAENDmarKS project is a
major step toward making
automobile supply chains
smarter.”
-- Bernd Schäfer, Leader of the
LAENDmarKS Project and
Responsible for International
Standards, KEIPER
LAENDmarKS
Smarter Supply Chain: Gaining precision through end-to-end parts traceability

20. © 2010 IBM Corporation
IBM Power Systems
Norkis Group
Improves customer service with a centralized ERP system and mobile devices that
capture and send customer data
Business Challenge
Norkis Group, a large financing and vehicle retail company in the Philippines,
needed to better share its business processes across the organization. To do this,
it first needed to centralize its disparate environment and standardize those
processes, especially for its financial organization and its sales outlet. The ultimate
goal was to be able to ensure future growth through a world-class enterprise
resource planning (ERP) solution on a robust IT infrastructure.
Solution
IBM Global Technology Services deployed SAP applications in a new data center
it built for Norkis. The SAP suite, housed on IBM Power Systems
™
servers along
side IBM System Storage
™
DS4700 technology is integrated with an IBM DB2
®

data server, creating a core business management system for the company.
Norkis is now able to capture customer information via mobile phones and send
that data over the Web to the SAP core business applications.
Benefits
 Tracks transactions for each customer, enabling a higher degree of cross selling
to increase repeat business
 Helps identify and understand the behaviors of their most profitable and largest
customers, enabling the company to direct their sales towards new sectors
 Manages inventory information more efficiently, improving vendor
communication, shortening inventory turns and enhancing customer service
“The improved
understanding of our
customers’ buying habits
provided by this solution
has enabled us to give
consumers what they want,
increasing our sales.
— Ronald Alfeche, chief
information officer
Solution components:
IBM Global Technology
Services
IBM DB2
®
IBM Power Systems
™
p5 550
IBM System Storage
™

DS4700
SAP

21. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM Global Business Services
IBM Global Technology Services
IBM WebSphere
IBM Tivoli
IBM Rational
IBM BladeCenter
IBM Power 570
IBM System Storage
“Giving customers the
information they need to
optimize their travel plans is the
direction that the smart cities in
the world are going. IBM is
helping us to make our vision a
reality.”
— Phil Mumford, CEO,
Queensland Motorways
Business Challenge
Ten years ago, Australia’s third-largest city and the state capital of Queensland,
Brisbane, formulated a strategy for making itself an economic powerhouse. At
some point, however, Brisbane reached a crossover point where its population
growth began to exert an adverse impact in the form of traffic congestion.
Queensland Motorways, which runs Brisbane’s major toll roads and bridges,
sought a way to minimize the traffic congestion and help keep Brisbane from
choking on its success.
Solution
Queensland Motorways worked with IBM to develop an intelligent Central System
for tolling. As vehicles drive under toll gantries, license plates are captured by
cameras and decoded via OCR engines. A key part of IBM’s solution, known as
the Identification, Rating and Interoperability Services (IRIS) subsystem, picks up
the information generated at the roadside and uses stored business logic to
execute a series of toll-related transactions, including calculating and sending the
bill to the customer.
Benefits
 Captured vehicle data provides the foundation for targeted and flexible traffic
shaping capability while embedded business intelligence capabilities enable the
creation of travel profiles for each customer
 Reduces congestion during peak traffic hours and improves the travel
experience for Brisbane's commuters
 Increased revenue opportunities for Queensland Motorways, providing a strong
basis for funding future road infrastructure initiatives
Queensland Motorways
Intelligent toll system creates smarter traffic management

22. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM Japan
IBM DB2
®
IBM Tivoli
®
Monitoring
IBM Tivoli Storage Manager
IBM WebSphere
®
Application Server
IBM WebSphere Enterprise Service Bus
IBM WebSphere Message Broker
IBM WebSphere MQ
IBM Power
®
570
IBM Power 590
Corebank (Fidelity Information Services)
SAP R/3 FI/CO
IBM Business Partner Fidelity Information
Services
“It is important for us to continue to
provide customer-oriented banking
services to secure our position as the
number-one Internet bank. We have
great expectations for IBM as a partner
with whom we pioneer new frontiers.”
— Yoshikazu Tanaka, CEO,
SBI Sumishin Net Bank
Business Challenge
A joint venture of SBI Holdings and Sumitomo Trust, SBI Sumishin Net
Bank is a “pure-play” Internet bank serving the Japanese market. In this
intensely competitive arena, the startup bank sought to bring its expanded
portfolio of offerings to market faster than its competitors, while still
meeting exacting governmental technology standards.
Solution
SBI Sumishin Net Bank engaged IBM Japan to build its business
infrastructure from the ground up, becoming the first Japanese bank to
successfully deploy a packaged core banking application. The company’s
green field approach and use of standard technology enabled it to enter
Japan’s Internet banking market nearly a year faster than its closest
competitor.
Benefits
A single view of the client which includes information from across many
lines of business at the bank enables SBI to more quickly create
customized products, cross-sell and up-sell in real time via the Web
Dynamic flexibility achieved when adding new services
600 billion yen deposited and 400,000 new accounts opened, since
starting operations 18 months ago
SBI Sumishin Net Bank
Accelerating new business growth by taking a new path to Internet banking

23. © 2010 IBM Corporation
IBM Power Systems
Solution components:
 IBM High Performance On
Demand Team
(HiPODS)
 IBM Software Services
IBM DB2® Enterprise Edition
IBM Rational®
IBM Tivoli® Storage Mgr
IBM WebSphere® App Servr
IBM WebSphere MQ
IBM Power 570, Power 520
IBM SAN Storage DS4800
IBM System x3650
IBM Tape Library TS3310
”Our planners can use
ridership data to develop more
optimal routes, which ultimately
will reduce congestion and
make public transport more
appealing.”
— Silvester Prakasam, Director
of Fare Systems, Singapore Land
Transport Authority
Business Challenge
With its population growing, Singapore’s Land Transport Authority
(LTA) needed a way to head off traffic congestion and maintain its
world-class business climate.
Solution
The LTA worked with IBM to develop a flexible, open and unified
fare processing system that integrates all modes of public transport.
The new systems use card readers to capture rider information at
all points in the transportation network; this information is fed into
a single national fare processing clearinghouse. This enables the
LTA to create holistic, detailed transportation profiles of riders that
span all modes of travel.
Benefits
 Insight into rider travel patterns enables the LTA to optimize fare and
schedule structures to promote maximum utilization of public transport
 80 percent reduction in revenue leakage from “lost” transactions
 Ability to configure more convenient bus and train routes and schedules
based on analysis of multi-modal travel patterns
Singapore Land Transport Authority (LTA)
Using new insight and integration to make public transport more efficient and sustainable

24. © 2010 IBM Corporation
IBM Power Systems
The North Face launches a dynamic new Web site
leveraging high-performance computing technology from IBM
Business challenge
The North Face wanted to launch a new Web site that would allow it to sell
its high-performance outdoor gear directly to consumers. To deliver an
integrated brand experience to match the company’s “Never Stop Explor-
ing” spirit, The North Face wanted the site to feature imagery, content and
media to showcase many of the 50-plus athletes the company sponsors.
Benefits
Supports Web traffic exceeding one million views per day, helping the
company meet and in some cases exceed its sales expectations
Allows the company’s marketing, merchandising and sales staff to
control and manage Web content without help from IT
Facilitates the rollout of international Web sites in multiple languages
“With IBM technology, our
new Web site … exceeds our
expectations. We can control
and manage content, and we
can easily roll out new Web
sites in different languages.”
— Greg Pulsifer, e-commerce
director, The North Face
Solution components:
IBM WebSphere Commerce
Enterprise software
IBM Lotus Web Content
Management software
IBM OmniFind Discovery
Edition software
Solution
The North Face worked with IBM Business Partner Zobrist Consulting
Group, Inc., to implement a Web site architecture based on IBM
WebSphere
®
Commerce Enterprise, IBM Lotus
®
Web Content
Management and IBM OmniFind
®
Discovery Edition software.
The new architecture allows brand content to be woven throughout
the site. The North Face hosts the solution on an IBM System p5
®
580
platform running the IBM AIX
®
V5.4 operating system.
Delivering an integrated brand experience and driving increased sales

25. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM Global Business
Services
IBM Health Integration
Framework
IBM InfoSphere™
IBM WebSphere®
IBM DB2®
IBM System z9®
IBM System p®
“We are now able to make more
intelligent decisions leading to
improved patient care."
— Donald Spencer, MD, MBA,
Associate Director of Medical
Informatics, UNC
University of North Carolina (UNC)
Speeding the development of disease treatments
Business Challenge
The University of North Carolina (UNC), a major research and teaching
institution, recognized the growing need for quality and Pay-for-Performance
reporting within clinical care. It also realized that current Health System data
mining/exporting practices on behalf of researchers were neither sustainable
nor capable of generating the kind of information needed to create new
treatments for major diseases.
Solution
IBM Global Business Services first defined a governance structure that would
guide the development of a new health analytics environment. IBM was then
engaged to complete the solution design, build and deployment of an
integrated data warehouse solution – the Carolina Data Warehouse for
Health (CDW-H). With the real time access provided by CDW-H, researchers
can analyze vast amounts of patient data uncovering trends in a matter of
seconds.
Benefits
 Provides physicians with clearer insight into a larger cross-section of
medical data, contributing to faster diagnoses and treatment decisions
 Leverages evidence-based treatment plans to improve the quality of patient
care and the likelihood of treatment success

26. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM® DB2® (64bit)
IBM Express Runtime Solution
IBM HTTP Server
IBM Rational® Software Architect
IBM System Storage DS®
IBM System p®, IBM System x®
IBM Tivoli® Directory Server,
IBM Tivoli Monitoring,
IBM Tivoli Provisioning Manager
IBM WebSphere® Application Server
“Working with IBM, Wuxi iPark is
able to leapfrog the latest technology
model around cloud computing and
SaaS and set a solid foundation to
become a major source for software
development outsourcing.”
— Zhou Qian, Secretary, Wuxi New
District, Committee of the Community Party
of China
Business Challenge
China is emerging as one of the world's major markets of software development
and outsourcing services. However, to survive in this rapidly evolving environment,
ISVs need to have agile software development processes to shorten the lifecycle
from product development to market.
Solution
IBM Research-China teamed with Wuxi iPark to enable ISVs located in Wuxi iPark
to remotely access a vast computing environment for project incubation,
development and testing at any time, paying for services based on usage. This
utility-based service is delivered via the Web and integrates technologies and
concepts from cloud computing, software-as-a-service (SaaS) and software
engineering as a service (SEaaS) and includes operational and hosting services.
Benefits
 New business model allows ISVs to conserve energy and resources and reduce
their IT investment, freeing up capital and resources for other business activities
 Open standards-based architecture and innovative development methodology
facilitates collaboration of staff in different cities to improve response times
 Access to advanced software development platform enables ISVs to reach new
markets with the ability to sell hosted software solutions to customers worldwide
Wuxi iPark
A dynamic infrastructure frees up resources for new business

27. © 2010 IBM Corporation
IBM Power Systems
27
AIX References

28. © 2010 IBM Corporation
IBM Power Systems
28
Solution components:
IBM Power™ 595
IBM WebSphere™ Application
Server
IBM Information Management
System (IMS™)
Actimize fraud prevention
solution suite
“This solution will enable the
bank to react in real time,
while learning and keeping
ahead of criminal activity
across all the bank’s business
units.”
— Paul Henninger, Head of Financial
Crime Solutions - Actimize
The Need:
A large international bank with a diverse business portfolio was vulnerable to
fraud because its many legacy financial crime detection systems were
expensive to run, lacked flexibility to respond to evolving threats and
regulations, and did not leverage cross-channel information.
The Solution:
The bank chose a solution from IBM and Actimize that will enable the bank to
analyze data and prevent fraud in real-time, across various channels, such
as the Internet, call center, cards, payments and ATM systems – leveraging
a single, scalable and robust IBM and Actimize technology platform. The
solution can learn from past fraudulent and criminal activity, enabling quicker
detection of new fraud tactics.
What Makes it Smarter:
 Using self-learning and complex analytic capabilities, the Actimize
solutions can detect new and evolving criminal behavior and take
preemptive action to prevent fraud and theft across all business units.
 Giving administrators and other principals the insight they need by
generating meaningful reports and helping the bank’s internal experts
develop new proprietary fraud models.
 The solution supports workflow and collaboration across the organization,
helping to manage fraud investigations across the enterprise.
A Manhattan Bank
Preventing fraud and criminal attacks in real time around the globe

29. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM AIX
IBM PowerVM
IBM Power HA
IBM Power 595 servers
IBM Global Business Services
IBM Global Technology
Services
Siebel Customer Relationship
Management applications
Oracle Database
The Need:
The company wanted to assist its local operations by creating a centralized
customer relationship management (CRM) solution that would provide an
overview of the activities of all 80 branches, and provide a platform for
analytics in the future. The idea was not to reduce the autonomy of the local
branches, but to provide extra strategic information to assist them.
The Solution:
IBM Global Business Services and IBM Global Technology Services helped
the in-house team implement Siebel CRM applications, and integrate them
with more than 20 different local customer databases used by the individual
branches. The Siebel applications leverage a 5GB Oracle 11.1.0.6 database,
licensed for up to 500 concurrent users. The applications and database run in
IBM AIX 6 environments, virtualized using IBM PowerVM on two IBM Power
595 servers, located at different data centers. The database and application
LPARs are mirrored between the two servers using IBM PowerHA clustering
technology, which ensures high availability even if one of the servers needs to
be taken offline.
Benefits:
Avoided making significant changes to its local IT infrastructure, while
providing a valuable platform for company-wide CRM and business analytics
Enabled flexible capacity, optimizing use of resources.
Gained a resilient and scalable platform which can be easily expanded
simply by activating additional processors
A leading Swiss insurance company
Implements company-wide CRM and analysis with IBM GBS and IBM GTS

30. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM Storage DS4800,
IBM System p5 570
IBM DB2 for Linux, Unix
and Windows.
"With System p5 and DB2,
we have been able to
improve SAP application
availability and transaction
response times for end-
users, giving us an
infrastructure that is more
than equal to today's
business challenges."
— Luke Lau,
Director of IT, Planning Agrium
Business challenge:
Anticipating rapid growth, Agrium realized that its existing hardware
infrastructure was reaching end-of-life and lacked the capacity to store and
process increasing data volumes.
Solution:
Working with IBM Global Technology Services and REALTECH, an IBM
Business Partner, Agrium migrated its SAP software environment from a
number of ageing Alpha servers to just five IBM System p5 570s. The
company also migrated from Oracle to IBM DB2, and extended its SAN
infrastructure, adding an IBM System Storage DS4800 and using IBM SAN
Volume Controller (SVC) to virtualize the entire storage environment.
Benefits:
Migration to DB2 reduced database maintenance costs by 50 per cent;
SVC protects existing storage investment and provides simpler storage
management
IBM’s 'development advocate' program provides highly responsive
technical support for DB2 environment.
Agrium finds the formula for growth with IBM System p and
DB2

31. © 2010 IBM Corporation
IBM Power Systems
MAHLE Group
MAHLE Group selects IBM DB2 as the core database server for SAP software
The need:
Automotive components manufacturer MAHLE Group wanted to reduce
IT operational costs by finding reliable, high-performance core
technologies to support its 4,500 SAP solution users.
The solution:
MAHLE migrated from Oracle to IBM DB2 Information Management
Software as its core database technology for all SAP solutions, on IBM
eServer p5 570 servers and xSeries servers, supported by an IBM
Total Storage DS8100 storage server
The benefits:
 Highly reliable, flexible server, database and storage infrastructure
for group-wide SAP solutions, with lower costs of ownership and
greater ease of management.
The business is now positioned for further expansion and
consolidation with an IT infrastructure able to match the business
needs more closely.
“We are very satisfied with the
performance and reliability of
the IBM Systems. The p5-570
servers, DS8100 storage server
and DB2 software provide an
excellent, scalable foundation
for growth and creating a very
flexible infrastructure.”
— Julius Basso, IT Director, Europe,
MAHLE Group
Solution components:
IBM Storage DS8100
IBM System p5 570
IBM DB2 for Linux, UNIX and
Windows

32. © 2010 IBM Corporation
IBM Power Systems
32
Solution components
SAP ERP 6.0, Supply Chain
Manager and NetWeaver
Business Warehouse, Portal
and Process Integration.
IBM DI, Power Systems,
BladeCenter, System x and
System Storage
IBM Tivoli Network Manager,
Netcool, Omegamon, CAM
IBM Global Business
Services
“Over the years, IBM has
proven to be an exceptional
infrastructure partner.”
— Ted Hoffman, Director Enterprise
& Architecture & Operations,
Graybar
Business challenge
Encourage and enable organic growth and continuous improvement. Provide
technology solutions to make doing business with Graybar easier. Take advantage
of developments in Information Technology to align with business goals. Minimize
business disruption. Identify and implement efficient, cost-effective, timely
solutions that optimize use of resources. Manage to budget.
Solution
IBM Dynamic Infrastructure Solution Components, IBM Power and IBM Power
Systems servers, IBM BladeCenter, IBM System x, IBM System Storage. Tivoli
Storage Manager (TSM), Network Manager, Netcool: Impact, OMNIbus, Reporter,
Webtop, Composite Application Manager, Omegamon, IBM Global Services. SAP
ERP 6.0, NetWeaver Business Warehouse 7.0, Supply Chain Manager 5.0,
NetWeaver Portal 7.0, NetWeaver Process Integration 7.0.
Benefits
Integrated SAP solutions: provide a single platform for enterprise management,
enabling long-term customer service and Web strategies.
Maintain power and cooling expense while increasing computing capacity by 25
percent.
Apply innovative concepts to unplanned and planned outages and disaster
recovery.
Graybar transforms performance with integrated SAP
and IBM infrastructure

33. © 2010 IBM Corporation
IBM Power Systems
33
Welch Foods Inc. (Welch’s)
Business challenge
Welch’s needed to lower its operating costs and increase business flexibility.
To achieve this, the company rolled out an open systems environment and
tried to deploy the first eight modules of a 31-component Oracle enterprise
resource planning (ERP) solution. However, it quickly found that its 30+ Dell
servers and clusters could not support the new workload.
Solution
Welch's engaged IBM Business Partner ATS Group (ATS) to assess its
environment and architect a new solution. The IT provider implemented and
configured three IBM System p5
™
570 platforms and three IBM System
Storage
™
DS6800 disk systems to support its Oracle ERP modules and
application data. Following the implementation of the IBM hardware.
Benefits
Lowers operating costs and increases enterprise-wide business flexibility
Achieves an excellent price/performance ratio, gaining 2.8 times the
throughput at only 1.9 times the cost of the client’s previous Dell environment
Enables the company to rapidly add off-the-shelf software to the open-source
environment
Leverages world-class expertise of an IBM Business Partner systems
integrator
“Ultimately, it came down
to seeing which technology
had the features we needed.
And the IBM XIV Storage
System more than met with
our satisfaction”
Mukesh Sharma, Manager,
Database and ERP Infrastructure,
Welch's

34. © 2010 IBM Corporation
IBM Power Systems
34
Winn-Dixie
Strengthening the infrastructure with an IBM consolidation solution
Business challenge
Winn-Dixie, a Jacksonville, Florida-based grocery chain based with more
than 600 retail locations throughout the southeastern U.S., needed a cost-
effective and easily managed solution to replace its aging distributed IT
infrastructure and quickly enable disaster recovery.
Solution
The solution consolidated more than 600 stand-alone servers at individual
grocery stores into a centralized data center at Winn Dixie headquarters
using IBM AIX® and IBM PowerVM™ virtualization technologies to support
16 stores on a single
IBM BladeCenter® JS22 blade server, mirrored to a nearby facility as well
as to a remote disaster recovery location.
Benefits
Redirected $5 million capital cost savings to store remodelling
Improved application performance by 5 to 10 times, enabling better
service
Reduced disaster recovery time from days to hours
“We thought the IBM
solution gave us the most
flexibility not only for now,
but going forward. It
accommodated our existing
application portfolio while
providing a very rich
upgrade path in our
infrastructure.”
– Barry Kirk, director of
architecture, Winn-Dixie
Solution components:
IBM BladeCenter® JS22
blades in IBM BladeCenter H
IBM PowerVM™
IBM AIX®
POP03046-USEN-00

35. © 2010 IBM Corporation
IBM Power Systems
35
Baylor College of Medicine improves performance and sets the
stage for an SAP upgrade with IBM servers
Business challenge
When Baylor College of Medicine (Baylor) decided to build a new hospital,
it also planned to upgrade its existing data center in order to ease space
constraints and replace end-of-life Sun servers. It needed a smooth
migration that would provide uninterrupted access to its SAP ERP system
and other supporting systems.
Solution
Baylor engaged IBM Premier Business Partner Mark III and brought in the
IBM Migration Factory team to provide the transition of workloads from 32
legacy Sun servers onto three IBM Power
™
570 servers, running the IBM
AIX
®
operating system. IBM Migration Factory performed the server
consolidation and migration of Baylor’s software applications from the old
Sun hardware platform to the new IBM platform.
Benefits
Achieves a 60 percent reduction in rack space footprint and better than
40 percent savings in both cooling and power
Improves overall performance by 30 percent
Improves payroll processing time by 213 percent
“Nobody else had as eloquent
and simple a design as IBM
did. They also offered very
cost-effective solutions.”
— Al Reineking,
executive director of IT operations
and technical services, Baylor
College of Medicine
Solution components:
SAP ERP
IBM Migration Factory
IBM Power 570

36. © 2010 IBM Corporation
IBM Power Systems
36
INTTRA
Supporting the global supply chain with IBM
Business challenge
INTTRA provides an industry-leading e-commerce platform for the ocean
containerized shipping industry. Serving 30 of the world’s leading carriers
and more than 20,000 customer locations around the world, INTTRA
requires a robust IT infrastructure that delivers high performance—and the
scalability to support a company that has grown more than 1100 percent in
the last seven years.
Solution
Working with IBM Premier Business Partner VSS, Inc., INTTRA has
consolidated their servers on IBM BladeCenter® and IBM Power
Systems™ servers, and has achieved a 95 percent virtualization rate by
virtualizing at every tier. INTTRA uses IBM System Storage™ DS8100 and
DS8300 enterprise disk storage systems as part of a larger tiered storage
strategy that currently provides capacity for 120 TB of data.
Benefits
Reducing the data center footprint by 50 percent
Reducing energy costs by 30 percent
Providing the capacity to support a phenomenal annual rate of growth
“We take advantage of all of
the latest technology to make
absolutely certain that each
time we upgrade, we leave
less of a footprint behind.”
— Ken Bloom, president and
CEO, INTTRA
Solution components:
IBM BladeCenter® E
IBM BladeCenter LS20
IBM BladeCenter LS21
IBM Power® 570
IBM System Storage™
DS8100

37. © 2010 IBM Corporation
IBM Power Systems
37
Agrofert Group reduces operational costs by roughly 20
percent by increasing the efficiency of its SAP software
Business challenge
Agrofert Group (Agrofert), a large agriculture and chemical holding
company in the Czech Republic, had acquired a number of businesses
and was running more than 160 different operating systems across the
organization. This meant high development and maintenance costs and
slow and inefficient data collection and analysis. Frequently, one or more
of the local systems would go down, affecting overall business availability.
Solution
Agrofert standardized its business operations using SAP business
management applications, hosted at two locations on IBM Power
Systems™ servers. Oracle and Microsoft
®
structured query language
(SQL) databases, which were spread across the enterprise, were migrated
to IBM DB2
®
software. The migration of these databases was completed
successfully in just over 100 hours.
Benefits
Reduces costs by roughly 20 percent by lowering license fees,
simplifying management and consolidating storage
Reduces operational costs by consolidating SAP applications on IBM
Power System servers
Improves system response times by approximately 15 percent
“Put simply, Agrofert is saving
a lot of money.”
— Luboš Pajer, technical director,
Agfit (Agrofert's IT provider)
Solution components:
SAP ERP
SAP CRM
SAP NetWeaver Portal
IBM Global Business
Services
IBM Power Systems™ 550
IBM DB2
®
for Linux
®
, UNIX
®

and Windows
®
IBM DS4700 Express

38. © 2010 IBM Corporation
IBM Power Systems
38
DIP03001-USEN-00
Solution Components:
IBM Power™ 550
IBM System x3850 M2
IBM System Storage™
DS4800
“To help [our growers]
capitalize on what may be
very brief windows of
opportunity, we need to
deliver the kind of always-
on service they expect
from their banks. Moving
to IBM Power Systems
gave us that capability.”
— Mathew Regan, ICT Operations
Manager, Co-Operative Bulk
Handling Group Ltd.
Business Challenge
Co-Operative Bulk Handling Group (CBH Group) faced a fundamental
change in its industry, moving from a highly regulated business
environment to one that was far more open to competition. The
organization needed to expand its online grain handling application from
1,000 to 5,500 external users, and to ensure high performance and
availability in spite of the projected increase in transactions. CBH Group
also needed to address power and space constraints in its data centers,
and to centralize data storage and backup.
Solution
Implemented two IBM Power™ 550 Express™ servers running both
IBM i and IBM AIX® with PowerVM™ to support grain handling and
payments applications; implemented six IBM System x3850 M2 servers
running VMware to host 140 Linux® and Microsoft® Windows® virtual
servers; implemented IBM System Storage™ DS4800, SAN Volume
Controller, TS3500 Tape Library, and IBM Tivoli® Storage Manager
software. The entire server and storage infrastructure is duplicated at a
second site for protection against disaster.
Benefits
Supported 400 percent increase in transactional volumes
Enabled fast creation of virtual servers to meet new requirements
Created a robust, scalable, responsive and flexible infrastructure
Co-Operative Bulk Handling Group Ltd.
Using virtualization to manage sudden business growth

39. © 2010 IBM Corporation
IBM Power Systems
39
The Coca-Cola Bottling Company of Egypt
IBM enables growth with powerful, scalable solutions
Business Challenge
The Coca-Cola Bottling Company of Egypt’s hardware infrastructure
hosted their enterprise resource planning system, Oracle E-Business
Suite. As they grew and added modules, server performance failed to
meet business needs. They needed to implement a high performance,
scalable infrastructure, including a centralized storage system.
Solution
The company implemented two IBM Power™ 570 servers — one each for
the main site and the remote site — both running IBM AIX
®
. They
implemented IBM PowerVM™ Dynamic Logical Partitioning and Micro-
Partitioning to minimize server administration and to minimize the number
of processors needed. They also implemented IBM System
Storage™ DS4800.
Benefits
Improves performance while reducing the number of processors
from 16 to 7
Reduces risk and reduces the number of servers needed for
disaster recovery
Increases server utilization by 35 percent and supports 71 percent
more users
“Our new IBM infrastructure
provides us with improved
performance, availability
and scalability to manage
our growth.”
— The Coca-Cola Bottling
Company of Egypt
Solution Components:
IBM Power 570
IBM AIX
IBM PowerVM Dynamic
Logical Partitioning and
Micro Partitioning
IBM System Storage
DS4800
MUP03005-USEN-00

40. © 2010 IBM Corporation
IBM Power Systems
40
Murray Goulburn boosts performance with a virtualized IBM
Power Systems environment for new and existing SAP software
applications
Business Challenge
Dairy producer Murray Goulburn needed faster and more reliable business
reporting across its nine manufacturing sites in Australia. Its existing Sun
Microsystems servers had reached their processing performance limits, and
data storage devices had reached capacity. These technical issues prevented
Murray Goulburn from introducing new applications or from adding users,
which constrained business operations.
Solution
Murray Goulburn migrated from seven Sun servers to a single IBM Power
Systems server. The single IBM server, running the IBM AIX operating
system, was divided into virtual servers to provide environments for the
existing SAP applications and for the introduction of SAP NetWeaver
Business Intelligence Accelerator software. IBM handled the migration, system
sizing, database migration and solution implementation.
Benefits
Cut processing times from hours to minutes
Lowered software licensing costs by reducing CPUs
from 26 to 4
Lowered real estate, maintenance and support, end energy costs by
consolidating to a single IBM server
“[The IBM and SAP solution
offers] scalability, expand-
ability and the potential to
vary our costs to some extent
in peak times, with the ability
to call processors on or take
them off.”
— Paul Stancill, IT manager
Murray Goulburn Co-operative
Solution Components:
SAP ERP 6.0
SAP NetWeaver Business
Intelligence Accelerator
IBM Power Systems server
IBM SAN Volume Controller

41. © 2010 IBM Corporation
IBM Power Systems
41
Energen Corporation reduces costs with migration from
Sun to IBM Power Systems
Business Challenge
Improve system performance and support for the company’s SAP ERP
(enterprise resource planning) application by consolidating its
sprawling 20-unit Sun server environment
Reduce the total cost of ownership by cutting its licensing costs for the
Oracle databases, which support the company’s SAP system
Solution
Migrated its SAP ERP system and Oracle databases onto two IBM
Power servers [570s]
Engaged IBM Business Partner Mainline Information Systems to
demonstrate how leveraging virtualization technology could cut Oracle
licensing costs
Benefits
Reduces Oracle licensing costs by 40 percent, contributing to
US$500,000 in annual savings
Provides a more efficient, available infrastructure that combines lower
capital and operational costs with better performance and flexibility
Consumes significantly less floor space and power
“We certainly made a saving
on hardware costs, but the
reduction in Oracle licensing
costs was the main contributor
to the total US$500,000
annual savings we achieved
by migrating to IBM for our
SAP software environment.”
— Ron Payne,

Director of
Infrastructure
Services

42. © 2010 IBM Corporation
IBM Power Systems
42
Major bottling company improves performance and reduces
costs by migrating to the DB2 9 database during SAP
upgrade
Business Challenge
As part of an SAP upgrade, Coca-Cola Bottling Co. Consolidated (CCBCC)
wanted to adopt the Unicode standard, reduce database costs and
optimize performance and manageability by migrating from Oracle.
Solution
Prior to the SAP upgrade, CCBCC converted to the Unicode standard and
migrated to the IBM DB2
®
database with
deep compression. The solution runs on an IBM Power Systems™ server.
Benefits
Reduced database size by 40 percent, resulting in better performance
and lower costs
Lowered licensing costs for the database by up to US$750,000 over
five years
Optimized integration between the database and SAP tools, helping to
reduce administrative workloads
“The DB2 9 database
helps us reduce costs
and storage
requirements, as well as
improve performance.”
—Andrew Juarez, SAP
Lead Basis, Coca-Cola
Bottling Company
Consolidated
Solution Components:
SAP NetWeaver technology
platform
IBM DB2
®
9 database
IBM Power Systems™ servers
IVP03025-USEN-00

43. © 2010 IBM Corporation
IBM Power Systems
43
Würth Gruppe
Business Challenge
Provide increased computing capacity to accommodate an
upgrade to SAP ERP 6.0
Deliver 24x5 availability and reliability
Acquire a server platform that delivers performance,
flexibility and value for the money
Solution
Deployed six IBM Power 570 servers with IBM POWER6™
processors as the platform for a wide range of SAP
applications, improving processing times for SAP floating
point calculations
Utilized IBM PowerVM™ virtualization technology to
optimize server efficiency
Created four IBM High Availability Cluster Microprocessing
(HACMP) clusters
Benefits
Delivers an estimated 30 percent more efficiency
Achieves the ability to plan downtime without interruption
to users
Facilitates moving partitions between servers without
disrupting SAP applications, providing systems
management flexibility and improved systems availability
www.wuerth.com
“The interaction between the SAP
applications and the IBM servers
has been excellent.”
— Harold Holl, head of systems
technology,
Würth Gruppe

44. © 2010 IBM Corporation
IBM Power Systems
44
Jamaica Public Service Company, Ltd.
IBM Power Systems solution cuts costs, simplifies management
Business challenge
Jamaica Public Service (JPS) needed to expand their infrastructure to
accommodate an increased Oracle application workload, but faced budget
cuts within their IT department. JPS wanted a solution that would enable
consolidation of their IT infrastructure while cutting operational costs and
improving efficiency.
Solution
JPS replaced their legacy HP servers with three IBM Power® 520 Express
servers running IBM AIX®. JPS virtualized their environment with IBM
PowerVM™ and clustered the production servers using IBM PowerHA™
for AIX. IBM Global Technology Services helped implement the solution,
and IBM Global Financing provided acquisition financing.
Benefits
Reduced Oracle Enterprise Edition licensing costs
Reduced maintenance, facility, and energy costs
Improved disaster recovery protection
“The IBM Power platform
provides the reliability and
availability features to suit
our business needs, while
helping us stay within our
budget."
— Jamaica Public Service
Company, Ltd.
Solution components:
IBM Power 520 Express
IBM AIX
IBM PowerVM
IBM PowerHA for AIX

45. © 2010 IBM Corporation
IBM Power Systems
45
Belarusian Railways simplifies the management and
operations of its network by deploying SAP ERP software
on IBM hardware
Business Challenge
Belarusian Railways needed to integrate and manage the operational
activities of each of the 200 companies that constitute the network. It had
to support highly complex financial and material flows across the
organization, but its fragmented structure made reporting slow and
inconsistent. To improve operations, the railway required a single tool that
could connect business processes and enable rapid, transparent reporting.
Solution
The railway network teamed with International Business Alliance and IBM
to roll out an SAP enterprise resource planning (ERP) platform across its
entire organization. The client launched the SAP ERP software and the
SAP Business Intelligence application on IBM System z
®
and IBM Power
Systems
™
servers, supported by IBM software and IBM storage systems.
Benefits
Helps enable faster, more accurate reporting and an improved level of
control across operations by delivering a consistent view of activity
Facilitates 24×7 availability and can handle spikes in demand with no
loss of productivity
Helps Belarusian Railways cement its country’s status as one of the
principal hubs for rail transport in Europe
“With SAP ERP software
running on IBM System z and
IBM Power servers, we have
the scalability we need to
cope with the enormous
growth of our rail network.”
— Igor Otliga, data center
manager, Belarusian Railways
Solution Components:
SAP ERP
SAP Business Intelligence
IBM Systems Group
IBM Software Group
IVP03021-USEN-00

46. © 2010 IBM Corporation
IBM Power Systems
46
ORGA GmbH cuts costs and improves services associated
with its SAP hosting offerings by working with IBM
Business challenge
A German hosting company that specializes in SAP software services,
ORGA GmbH supports a broad range of midsize, international businesses.
Preparing to update to the SAP ERP 6.0 application, the organization
wanted to streamline its underlying infrastructure to improve customer
service levels and reduce management workloads. In particular, ORGA
planned to consolidate the databases used to support SAP data.
Solution
ORGA migrated its SAP operations to 17 IBM Power Systems™ servers,
leveraging the virtualization features of the hardware to create 170 unique
instances of the SAP ERP application. These virtual environments also
contain independent IBM DB2
®
data servers to manage the associated
ERP data. The client also deployed IBM Tivoli
®
Storage Manager software
to perform routine backups of this critical data.
Benefits
Cuts costs by reducing storage requirements—especially for table sizes
larger than 1GB, for which storage needs have dropped by 70 percent
Drives new efficiencies and simplifies management efforts with a
consolidated infrastructure
Helps improve customer satisfaction with faster system response times
and more reliable access to SAP ERP data
“The lower operational
costs we have seen by
standardizing on IBM
technologies will contribute
to ORGA’s success and
ultimately to the success
of our clients that use
SAP applications.”
— Jürgen Fischer, head of
Department for Hosting
Services, ORGA GmbH
Solution components:
SAP ERP application
IBM Power Systems™

47. © 2010 IBM Corporation
IBM Power Systems
47
Mitsui-Soko unifies accounting processes across 11 countries
with the help of IBM and the SAP Business All-in-One solution
Business challenge
Mitsui-Soko was developing a variety of corporation-wide internal control
projects, including the creation of a global network system aimed at
standardizing business processes, improving efficiency, unifying levels of
control and enhancing IT governance. With 18 subsidiaries in 11 countries,
it would be a major challenge to implement the new processes and
systems as quickly as possible.
Solution
Mitsui-Soko worked with IBM Global Business Services to unify
corporation-wide controls by introducing a financial accounting system
based on the SAP Business All-in-One solution, running on IBM Power
Systems™ hardware. Using the YOUR SOFT Real Model template to
accelerate deployment, the solution was designed in two and a half
months and deployed globally in seven.
Benefits
Provides a global view across all countries and subsidiaries, helping the
company to make informed business decisions more quickly
Enables Mitsui-Soko to achieve compliance with regulations in a
timely manner
Delivers flexibility for future growth
“The development of a common
accounting system based on
SAP Business All-in-One will
enable us to make improve-
ments in corporation-wide
unified business processes in
the future.”
— Takeshi Nishimura, Corporate
Planning Office, Mitsui-Soko
Solution components:
SAP Business All-in-One
IBM Power Systems™

48. © 2010 IBM Corporation
IBM Power Systems
48
Johns Hopkins Institutions implements a centralized ERP
system running on the IBM Power platform
Business challenge
Johns Hopkins Institutions, one of the leading medical systems in the
world, sought to implement a centralized enterprise resource planning
(ERP) platform, based on the SAP ERP application, across the
organization. Johns Hopkins Institutions required a hardware infrastructure
capable of delivering high performance and high availability.
Solution
IBM Global Technology Services teamed with the IT department at Johns
Hopkins Institutions to deploy an infrastructure based on the IBM Power
platform, including IBM Power 570 servers running the IBM AIX
®
operating
system and a storage area network (SAN) built with IBM System Storage
™

DS8300 technology.
Benefits
Improves the manageability of the application infrastructure through
virtualization capabilities
Helps meet requirements for application performance and a consistent
user experience
Improves scalability with on demand processing power
“IBM Global Technology
Services, BearingPoint and
the in-house team all played
an important role in the
success of this major IT
initiative.”
— Lisa Poremski, client
representative for Johns Hopkins,
IBM
Solution components:
SAP ERP application
IBM AIX operating system
IBM Power 570 servers
IBM PowerHA
™
solutions
IBM PowerVM
™
capabilities
IBM System Storage
DS8300 technology

49. © 2010 IBM Corporation
IBM Power Systems
49
Bharti Airtel
Achieving growth by keeping its focus on the customer
Business Challenge
Indian telecom services provider Bharti Airtel needed to maximize future
flexibility and growth potential by adopting a business-driven framework for
integration, allowing it to implement and deliver new services rapidly. The
company wanted
to focus on developing new services to provide competitive differentiation and
strengthen its customer relationships.
Solution
Bharti Airtel signed a 10-year agreement with IBM to transform its processes
and take on management of its IT infrastructure. IBM helped integrate channels
and customer-facing processes – enabling higher customer satisfaction and
more profitable growth. This first-of-a-kind IT outsourcing agreement is a key
reason Bharti Airtel has been able to add 1.5 million new customers per month.
“By working along with us
to transform our go-to-
market strategies and
reinvent our internal
processes, IBM has been a
partner for the innovation
that we see as essential
in our ability to sustain our
rapid growth.”
— Jai Menon, Group CIO,
Bharti Enterprises
Solution Components:
IBM DB2
®
IBM Global Business Services
IBM Global Technology Services
IBM Service Provider
Delivery Environment IBM
Strategic Outsourcing
IBM Power Systems™
IBM System x™
IBM TotalStorage
®
Enterprise
Storage Servers
®
IBM WebSphere® Business
Integration Server
IBM WebSphere MQ
Benefits
Improved cross-selling through integration of customer-facing processes
Optimization of business processes and infrastructure through flexible,
standardized integration framework
Outsourcing technology enables Bharti Airtel to focus on growth
Flexible pricing model avoids major increases in capital expenditures

50. © 2010 IBM Corporation
IBM Power Systems
50
Solution components:
IBM Global Technology Services
SAP
IBM Power
®
595
IBM System Storage™ DS8100
IBM System Storage TS3310
“When business is tough,
and the economy is tough, that’s
when strong companies get
stronger. This is when you want
to be investing in business to
drive that growth and take
advantage of weakened
competitors.”
Barry Simpson
CIO, Coca-Cola Amatil
Leveraging global IT development for regional benefit
Coca-Cola Amatil
Business Challenge
Australia-based Coca-Cola Amatil (CCA), one of the top 50 companies
on the Australian Securities Exchange and the largest soft drink producer in
the Asia-Pacific region, needed to unify its IT infrastructure and enterprise
systems to gain business agility and better support its broad and diverse mix
of brand and business operations.
Solution
CCA deployed a “green field” SAP implementation that provides enterprise
functionality across its diverse business. To gain maximum business benefit,
CCA leverages The Coca-Cola Company’s (TCCC) best-practice solutions
for SAP. CCA takes advantage of TCCC’s SAP templates, modifying them to
suit its own regional needs. This ensures compatibility with Coca-Cola’s
global system and speeds development for CCA.
Benefits
 Allows Coca-Cola Amatil to deploy SAP applications more efficiently
by leveraging work done by The Coca-Cola Company
 Provides comprehensive functionality to support CCA’s regional
operations and diverse product portfolio
 Advances CCA’s vision of standardization across the enterprise by
building common IT systems

51. © 2010 IBM Corporation
IBM Power Systems
51
Wells’ Dairy, Inc.
IBM serves up a flexible, high-performance solution
Business challenge
Wells’ Dairy, the largest family-owned and managed dairy processor in the
United States, was looking for an infrastructure refresh to improve
performance while providing operating system flexibility, 24x7 availability,
scalability, high performance, and a smaller footprint.
Solution
Wells’ Dairy turned to IBM Premier Business Partner Forsythe Solutions
Group, Inc., to consolidate the dairy’s standalone
IBM servers onto 14 IBM BladeCenter® JS22 blades running IBM AIX®
5.3 and 52 IBM BladeCenter HS21 blades running Red Hat Linux® 4, in
seven IBM BladeCenter H chassis. They also implemented a
comprehensive disaster recovery solution.
Benefits
Reduced annual leasing spend by over US$380,000
Improved application performance an estimated average of 25 percent
Reduced the IBM hardware footprint from five racks to just two
“We’ve saved over $380,000
in annual operating costs by
making the move to
BladeCenter.”
— Mike Kooistra, Director of
Information Technology,
Wells’ Dairy
Solution components:
IBM BladeCenter® H
IBM BladeCenter JS22
IBM BladeCenter HS21
IBM AIX® 5.3

52. © 2010 IBM Corporation
IBM Power Systems
52
JAB ANSTOETZ boosts SAP performance and reduces storage
requirements when it consolidates on IBM Power Systems
servers
Business Challenge
JAB ANSTOETZ was running its recently upgraded SAP ERP environment
on 15 UNIX servers. Since most of its business critical applications were
supported by SAP applications, the company needed a new infrastructure
that would be able to handle the growing volume of workloads.
Solution
Working with IBM Business Partner Becom, the company consolidated 15 UNIX
servers on four IBM Power Systems servers, created a storage area network
(SAN) using IBM System Storage technology, deployed IBM Tivoli Storage
Manager software for automated backup and deployed IBM DB2 9 software to
take advantage of its deep compression features.
Benefits
Improved response times in the SAP environment by 17 percent
Reduced the size of the SAP ERP database by 28 percent and the size
of the business intelligence system by 38 percent
Decreased the administrative workload and saved floor space, air-
conditioning and energy costs
“IBM and SAP have
developed an end-to-end
ERP solution that delivers
real business value for
JAB ANSTOETZ.”
— Hermann Grauthoff, Head
of IT, JAB ANSTOETZ
Solution Components:
SAP ERP
SAP NetWeaver Business
Intelligence
IBM Power Systems
IBM DB2 9
IBM Tivoli Storage Manager
IVP03028-USEN-00

53. © 2010 IBM Corporation
IBM Power Systems
53
Iskra Mehanizmi
Business Challenge
Update IT environment to accommodate supply chain
management for new lines of business
Replace existing in-house application with an information
system that can support three production processes and
maintain tight control
of finances
Solution
Moved SAP ERP applications to a single IBM Power
Systems™ server and migrated the data from its
enterprise resource planning environment from Microsoft®
SQL to IBM DB2® software
Implemented a storage area network (SAN) based on the
IBM System Storage™ DS4300 disk system and deployed
IBM Tivoli® Storage Manager for Enterprise Resource
Planning software
Benefits
Reduced administration time by 20 percent
Improved performance and storage capacity
Provided a scalable, cost-efficient IT environment
“The IBM hardware and software
provides a highly reliable, high-
performance platform for our SAP
applications, significantly
improving performance while
reducing administrative
workload.”
-- Zoran Simnic, CIO, Iskra
Mehanizmi
Solution Components:
SAP ERP
IBM System p
IBM DB2
IBM System Storage DS4300
IBM Tivoli Storage Manager

54. © 2010 IBM Corporation
IBM Power Systems
54
Norkis Group migrates to an SAP enterprise application platform
supported by IBM DB2 and IBM Power Systems technology
A single database improves the accuracy of financial reports, inventory and customer service
Business challenge
The Philippines-based motorcycle and automotive conglomerate had
multiple databases and applications in use, preventing a clear under-
standing of both financial and operational performance and limiting the
company’s ability to take advantage of opportunities.
Solution
Norkis Group implemented the SAP ERP and SAP Customer Relationship
Management applications, supported by IBM DB2
®
software. The appli-
cations run on an IBM Power Systems
™
server, using IBM PowerVM
™
virtualization technologies to provide a flexible, adaptable infrastructure.
Benefits
Enabled faster, more accurate reporting on transactions creates a
clearer picture of financial standing
Improved visibility of key performance indicators, enhancing operational
response and service to customers
Enhanced application reliability and performance
With Power Systems, we can
create additional virtual
servers on the p5-550s and
simply add suitable disk
capacity as required. This
is a considerable cost saving,
not to mention the reduction
in complexity.
— Ronald Alfeche,
Chief Information Officer,
Norkis Group
Solution components:
SAP ERP
SAP Customer Relationship
Management
IBM DB2
IBM Power Systems

55. © 2010 IBM Corporation
IBM Power Systems
55
Edwards Ltd. improves performance of its SAP applications
and reduces costs by 50 percent with an IBM hosting
solution
Business Challenge
When Edwards was acquired by a new parent, a new hosting solution was
required for 16 SAP applications. An in-house solution was too expensive.
Edwards needed a partner that could handle everything from low-level
infrastructure issues to high-level SAP installation issues.
Solution
Edwards chose IBM Global Technology Services – Applications on
Demand
®
to host its systems at the IBM Warwick data center in the United
Kingdom. Edwards’ SAP applications now run in the IBM AIX
®
environment
on IBM Power Systems
™
servers, supported by IBM DB2
®
data servers
and a SAN based on IBM System Storage
™
hardware. The entire migration
process was accomplished in 42 hours over a weekend.
Benefits
Improves batch processing run times by between 50 and 75 percent
Achieves 99.5 percent availability
Reduces maintenance and support costs by 50 percent in just 5 months

“IBM is providing superb
service, helping us ensure
near-total availability in our
SAP application
environment, and improving
performance while
significantly reducing costs.”
— Alan Blockley, program manager,
Edwards Ltd.
Solution Components:
SAP R/3 and SAP NetWeaver
IBM Applications on Demand
IBM Power Systems
IBM System Storage
IBM DB2
IVP03011-USEN-00

56. © 2010 IBM Corporation
IBM Power Systems
56
“XIV has lived up to all the
promises to be a
revolutionary technology. It’s
a major cost-saver, yet it
changes the paradigm of
storage management. With
the XIV system, we are well-
positioned for the future.”
—Greg Johnson, Chief
Technology Officer, Virginia
Commonwealth University Health
System
Business challenge
Virginia Commonwealth University Health System (VCUHS), an academic
medical center, needed to overhaul and consolidate their outdated,
complex, and multi-vendor storage and backup environment. They sought
a highly reliable, easy-to-manage platform that would deliver uninterrupted
information flow at minimal cost.
Solution
VCUHS switched from multi-vendor complexity to an all-IBM storage
solution comprised of an IBM XIV® system (two racks, each 80 TB usable
each, at primary and backup sites), IBM Power System running IBM AIX®,
IBM Tivoli® Storage Manager, an IBM Virtual Tape Library in place of their
legacy tape backup, and IBM System Storage™ SAN Volume Controller
(SVC) for online migration. The environment includes Microsoft® SQL
Server, Oracle databases, IBM Lotus Notes® (15,000 users), and VMware.
Benefits
Major reduction in overall TCO
Uninterrupted access to patient and business data
On-demand scaling for easy growth
Virginia Commonwealth University Health System
IBM XIV Storage System helps lower patient risk at Virginia Commonwealth University
Health System (VCUHS)

57. © 2010 IBM Corporation
IBM Power Systems
57
Banca Nazionale del Lavoro
Italian bank implements a new SAP solution Power with PowerHA
Business challenge
To implement the SAP General Ledger Migration service and the SAP Bank
Analyzer set of applications, requiring a new compute capacity -- particularly for
the peak workload created by SAP Bank Analyzer.
“Smooth, reliable data flow
is of strategic importance to
every bank, and the
combination of IBM and
SAP technologies enables us
to achieve this goal without
high operational costs
or complexity.”
— Leopoldo Palombini, head
of IT central systems
management, BNL
Solution
Two IBM Power 595 servers in separate data centers using IBM PowerVM
IBM PowerHA™ technology links the servers for failover support
IBM DB2
®
software provides autonomic support
Benefits
Mission critical SAP applications run on single server
Logical partitioning and virtualization capabilities deliver reliability, flexibility
and scalability
New backup and failover capabilities facilitate regulatory compliance and help
eliminate downtime

58. © 2010 IBM Corporation
IBM Power Systems
58
Solution Components:
IBM® Power Systems™ 570
IBM Global Services
SAP® ERP 6.0
“We are of the opinion that
the best people to implement
hardware and software are
the designers. We wanted to
use high-quality IBM
hardware and operations,
and IBM Global Services
was the obvious choice.”
— Rainer Kattoll
Project Manager
Panasonic Europe
Business Challenge
Panasonic Eastern Europe wanted to extend its SAP application
landscape, using the same template as the rest of Europe. To provide full
language support for these countries, the company needed to upgrade to
SAP ERP 6.0 and SAP SCM (APO) 5.0 applications, including Unicode
conversion, within a given, compact time-frame, in order to avoid disruption
during a vital sales period.
Benefits
With all European business units using the same SAP applications, pan-
regional collaboration is much easier.
SAP ERP 6.0 applications provide improved support for business
process optimization.
Unicode enables native language support for all users across the
enterprise.
SAP Upgrade Factory provided fixed-cost implementation services,
leveraging best practices from previous projects.
IBM Global Services delivered cost-effective hosting and support,
helping Panasonic concentrate on its core business.
Solution
SAP Upgrade Factory and IBM Global Services, upgraded and
transformed the Panasonic SAP applications and databases.
The software is hosted on IBM Power Systems 570 servers run by
IBM Global Services.
Panasonic Europe transforms regional
collaboration by partnering with SAP and IBM
SPC03053-DEEN-00
Press Case study

59. © 2010 IBM Corporation
IBM Power Systems
59
Solution components:
IBM® Tivoli® Storage
Manager
IBM Power Systems™
IBM System x®
IBM Disk Storage DS®4800
IBM System Storage™ Area
Network (SAN) Switches
PREMIA insurance
management software

Business challenge
Krungthai Panich Insurance core applications used antiquated technologies
which was not supporting the company’s business growth. The company
needed to adopt a new IT infrastructure and new core insurance applications
with Web capabilities.
Benefits
High performance and reliability
Reduction in back-up times and greater security for mission-critical data
Improved business-to-consumer (B2C) experience
Increase in overall customer satisfaction

Krungthai Panich Insurance
Improves overall efficiency
Solution
The PREMIA insurance management software suite now performs the
company’s primary business functions including underwriting and policy
administration, claim management and accounting. The new IT infrastructure
comprises of an IBM hardware and software solution that is supporting its new
core insurance applications and data.

60. © 2010 IBM Corporation
IBM Power Systems
60
University of Pittsburgh Medical Center (UPMC)
Rewriting the rules on IT investment to facilitate tomorrow’s healthcare innovations
Business Challenge
UPMC, Pennsylvania’s largest integrated healthcare delivery network, sought
to lower the cost and complexity of IT infrastructure to enable the continued
investment in next-generation clinical systems and to lay the foundation for
the best possible patient care.
Solution
Through a strategic partnership with IBM, UPMC is transforming its systems
through consolidation, standardization and virtualization. Relying on IBM
products and services, the mid-stream effort has already resulted in the
reduction of hundreds of servers across the UPMC network and achieved
more than a quantum improvement in resource efficiency. It has
fundamentally changed the link between processing and resource needs —
enabling it to meet an ambitious clinical agenda with a far lower rate of IT
investment growth.
“Considering that IBM and UPMC
are only midway through this trans-
formation project, the results have
been impressive. We have already
proven that standardization, along
with aggressive implementation of
virtualization, yields unprecedented
productivity and efficiency.”
— Paul Sikora,
VP of IT Transformation, UPMC
Solution Components:
IBM Component Infrastructure Roadmap
IBM Global Technology Services
IBM Healthcare and Life Sciences
IBM Research
IBM STG Services
IBM SWG Services
IBM Power Systems,™ System xÔ,
System zÔ
IBM BladeCenter®
IBM Tivoli® product suite
IBM TotalStorage® Enterprise Storage
IBM WebSphere Business Integration
IBM WebSphere® Application Server
Benefits
$30 million in capital and operating cost reductions
150 percent increase in processing capacity with no increase in IT
support costs
40 percent reduction in IT infrastructure floor space requirements, freeing
up pace for revenue generating services
67 percent reduction in number of physical servers

61. © 2010 IBM Corporation
IBM Power Systems
61
Solution components:
IBM® Director
IBM Tivoli® Application Dependency
Discovery Manager
IBM Tivoli Business Service Manager
IBM Tivoli Data Warehouse
IBM Tivoli Monitoring, IBM Tivoli
Monitoring for Energy Management,
IBM Tivoli Monitoring for Virtual
Servers
IBM Tivoli Usage and Accounting
Manager
IBM Power Systems™, IBM Systems
Director Active Energy Manager
“Tivoli software provided us with the
visibility, control and automation we
needed to maximize energy efficiency
and contain costs. In fact, we’ve
reduced energy consumption by 25
percent even as demand for demos
increased by 150 percent.”
— Scott Winters, Distinguished Engineer,
Director of Software Group Worldwide
Demonstrations, IBM
Business challenge
IBM DEMOcentral provides a showcase for companies to view IBM products
in action. In 2006, the number of demonstrations IBM DEMOcentral delivered
skyrocketed from 100,000 to 600,000. However, the organization’s
datacenter in Dallas could not support this rapid growth. It reached maximum
capacity, running out of power, floor space and cooling capacity, and staff
could not meet the demands of customers and prospects.
Benefits
Reduced energy consumption by 25% percent while supporting a 150%
capacity increase
Increased data center reliability and availability by integrating power and
facilities metrics with business service knowledge
Reduced time to manage environment and required less specialized
skills, decreasing operational costs
IBM DEMOcentral
Reducing energy consumption by 25%
Solution
DEMOcentral deployed a dynamic infrastructure that flexibly, securely and
quickly responds to business needs. As a result, the team increased the
number of demos delivered from 600,000 in 2006 to 1.5 million in 2008
without a significant increase in staff or IT resources. With IBM Service
Management solutions for Green IT, staff has visibility into energy usage and
its impact on service delivery to improve energy efficiency and help staff to
deliver services cost-effectively and reliably.

62. © 2010 IBM Corporation
IBM Power Systems
62
Business challenge
During the time IBM needed a consolidated technology and innovation
data center, the company was emphasizing greater environmental
sensitivity enterprisewide. The data center was plagued with inefficient
power use, legacy cooling technology and underutilized servers: all
short-comings of its 1990s-era distributed computing model. By 2007,
IBM needed capacity and wanted to build an eco-friendly innovation
center.
Solution
In only ten months, IBM transformed an existing data center into an
environmentally friendly, state-of-the-art IT facility. It features expanded
processing power, enhanced cooling capabilities and advanced energy
management. IBM engineers created and executed detailed renovation
and migration plans to smoothly transform the data center while it
remained in service.
Benefits
 Achieves twice the processing power in just half the space while
shrinking the data center’s environmental footprint
 Maximizes energy efficiency by consolidating four data centers into one
and implementing leading-edge green technologies
 Increases hosting capacity for multiple constituencies through a high-
density IT infrastructure
IBM Green Innovation Data Center
Saving energy and floor space by consolidating four data centers into one
“When we realized it was time to
bring our data centers to the next
level, teams from across IBM
banded together to design and
build the best possible solution
that would help us work and use
resources in a smart way.”
— Peter Guasti, Program Director,
Innovation Initiatives
Solution Components:
 IBM BladeCenter
 IBM Power Systems
 IBM System Storage
 IBM System x
 IBM Tivoli

63. © 2010 IBM Corporation
IBM Power Systems
63
Solution Components:
IBM® System p™ 570, IBM
System Storage™ DS4800
IBM AIX®,IBM DB2®, IBM
Lotus® Notes® and Domino®,
IBM Tivoli® Storage Manager
SAP® ERP 6.0,
SAP NetWeaver®
“We estimate that
choosing IBM has saved us
approximately 35 per cent
in hardware, software and
support costs.”
— Dev Govender
CIO, AfriSam
Business Challenge
AfriSam wanted to reduce costs, cut paperwork and simplify business
processes by allowing employees to manage their own time/attendance
records directly into the central ERP system.
Benefits
Implementing SAP enabled the reduction of month-end processing cycle
times by 2 days.
Moving to IBM hardware reduced total cost of acquisition by 35 per cent
compared to other vendors.
Delivers more than 44 per cent better performance than existing HP
servers.
Reliable IBM hardware helps to meet availability SLAs, delivering better
than 99 per cent uptime.
Solution
Upgraded to the SAP ERP 6.0 application.
Migrate from existing HP hardware to IBM System p 570 servers.
The SAP applications will soon be migrated from Oracle to IBM DB2,
and integrate with IBM Lotus Notes.
Implemented a SAN using IBM System Storage DS4800 and IBM Tivoli
Storage Manager.
AfriSam boosts performance, cuts costs and
simplifies processes with SAP ERP
SPC03035-ZAEN-00

64. © 2010 IBM Corporation
IBM Power Systems
64
Solution Components:
Global Technology Services
IBM System p5™ 570
IBM AIX® 5L™, IBM DB2®
IBM Tivoli® Storage Manager
“Our costs relating to
hardware are now about 33
per cent lower with the
System p5 solution, and at
the same time we have seen
dramatic improvements in
both batch performance
and system response times.”
— Werner Rave
Manager of IT
Architecture Department
Deutscher Ring AG
Business Challenge
Deutscher Ring’s infrastructure was complex, inefficient and costly to run.
There was limited flexibility in allocating resources to changing business
requirements, and performance was deteriorating as workload grew.
Benefits
Reduced costs by around 33 percent, while cutting some batch runs
from 90 minutes to just 30 minutes.
40 percent improvement in general SAP software response times.
Significant flexibility with IBM Virtual I/O Server, a component of IBM
Advanced POWER Virtualization for System p.
Improved operational efficiency with SAP Insurance Collections and
Disbursements (SAP FS-CD).
Strengthened strategic management by delivering Balanced Scorecards
using SAP Business Information Warehouse (SAP BW) and SAP
Strategic Enterprise Management (SAP SEM).
Solution
Worked with IBM Global Technology Services to migrate its entire SAP
software landscape, onto two IBM System p5 570 servers running IBM
AIX 5L and IBM DB2.
Implemented IBM Tivoli Storage Manager and IBM DB2 Content
Manager with DB2 CommonStore for SAP software.
Deutscher Ring goes virtual with IBM System p for
cost savings and increased performance
GK12-4328-00
Press Case study

65. © 2010 IBM Corporation
IBM Power Systems
65
Business Challenge
To support its global operations, Volkswagen has a corporate data center with three server
locations in Wolfsburg. A subset of 76 standalone competitive UNIX servers with different
web application middleware was hosted there. Using these servers, several Volkswagen
applications were pieced together on their own distinct systems. These were difficult to
scale as needed, driving up maintenance costs and lowering efficiency. Volkswagen was
determined to find a more manageable and scalable underlying hardware and software
solution capable of enabling it to reduce total cost of ownership while boosting
competitiveness.
Solution
IBM Global Technology Services and IBM Global Business Services helped Volkswagen
consolidate from 76 servers down to six System p5 570 servers (running IBM AIX and Red
Hat Linux) and the migration of 77 web based applications. IBM also helped standardize
the company’s operational processes and WebSphere middleware stack, helping boost
efficiency and lower costs for the automaker. The AIX-based LPARs (Logical Partitions) are
clustered with IBM High Availability Cluster Multiprocessing (HACMP) software, helping
Volkswagen to secure availability within their middleware infrastructure.
Benefits
 Significantly reduced the complexity and total cost of ownership (TCO) of its global IT
infrastructure
 Enables the automobile manufacturer to more quickly respond to changing market
conditions
VOLKSWAGEN AG
Consolidation and virtualization improves efficiency, competitiveness

66. © 2010 IBM Corporation
IBM Power Systems
66
Business challenge
Tennis Australia organizes and runs the Australian Open two weeks each year,
where millions of eyes and users are on the tournament's official Web site, which
must deliver round-the-clock 100 percent availability.
Solution
To help provide real-time, flexible, and scalable access to the tennis action, IBM
provides a secure and self-managing infrastructure based on service-oriented
architecture (SOA), and multiple geographically dispersed servers, virtualized as
one, to scale up to support a massive increase in traffic more than 100 times its
typical volume.
Australian Open
Reliably and securely serving tennis to the world with IBM hardware, software and services.
Solution Components:
IBM Proventia® Network Intrusion
Prevention System (IPS)
IBM Proventia Management SiteProtector
IBM Global Business Services
IBM Global Technology Services
IBM Tivoli® Monitoring
IBM Tivoli Enterprise Console®
IBM Tivoli Provisioning Manager
IBM Tivoli Security Compliance Manager
IBM BladeCenter®
IBM System p5™ 550 Express servers
with POWER5™
IBM System i5® 520 running Linux®
on POWER™
“Making sure our Website can’t
get hacked into is a key issue.
With IBM, we have been able
to keep it tightly locked up and
prevent unauthorized access.”
— Dr. Chris Yates, CIO Tennis Australia
Benefits
Provides 100% secure tournament web-site availability
Provides real-time analysis and prevention of malicious Internet attacks before
they gain access to the website infrastructure
Automatic detection of any active security threats, risky user behavior,
performance issues and security policy violations
23% reduction in energy consumption and 25% reduction in cooling demands
Flexibly adjusts to fluctuating demands to support 100x normal traffic with
automatic provisioning
Centralized management and monitoring of the security systems

67. © 2010 IBM Corporation
IBM Power Systems
67
SPAR Switzerland
Business Challenge
Update SAP software and hardware environments to take
advantage of new software functionality
Leverage virtualization features to maximize system
performance and value
Solution
Loaded new SAP software onto a pair of IBM System p5
™

570 servers
Helped protect 1.6TB of SAP data by creating a highly
available operating environment
Supported 500 named users with access to core enterprise
systems
Benefits
Boosts SAP application performance by 40 percent and
improve availability
Drops system response times to 300–400ms, which leads
to a six-figure cost savings
Simplifies system management requirements, further
reducing costs
www.spar.de
“The virtualized IBM environment
is ideal for SPAR because we gain
very high availability [and] higher
SAP application performance .”
— Wolfgang Maehr, IT director,
SPAR Switzerland

68. © 2010 IBM Corporation
IBM Power Systems
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Business Challenge
New York utility Con Edison wanted to give its business customers more
control over one of their biggest sources of power consumption – their
data centers – by providing visibility into their energy consumption and
expertise in designing data centers for maximum efficiency.
Solution
IBM, in partnership with Neuwing Energy Ventures and Con Edison, is
developing new energy demand side management programs to pave the
way toward the greening of the data center in the New York metropolitan
area. Key program elements include the ability to accurately monitor,
control, report, cap, cost, and allocate energy consumption.
Benefits
 Ability to visualize energy consumption provides customers with a 42
percent average energy efficiency gain
 Ability to earn efficiency certificates to apply for incentives or document
progress towards sustainability targets
 Lower data center deployment costs through the use of pre-architected
data center designs
Con Edison
Paving the way toward the greening of the data center
Solution Components:
 IBM Global Business Services
 IBM Global Technology Services –
Data Center Assessments and Design
Services
 IBM Director Active Energy Manager
 IBM Tivoli
®
Usage and Accounting Manager
 IBM BladeCenter
®
 IBM Power Systems™
 IBM System x™
 IBM TotalStorage
®
 Neuwing Energy Ventures
“Con Edison is committed to helping
its customers reduce data center
energy consumption by leveraging the
kind of new technologies and best
practices that IBM brings to bear.”
– Rebecca Craft, director of Energy Efficiency
Programs, Consolidated Edison Company of
New York

69. © 2010 IBM Corporation
IBM Power Systems
69
Groupe Mutuel
Putting a premium on business flexibility by redesigning core processes
Business challenge
To achieve its goal of becoming number one in the Swiss health insurance market,
Groupe Mutuel needed to become more flexible and cost efficient — but without
changing the decentralized structure that is a pillar of its
business model.
Solution
Groupe Mutuel worked with IBM to map the key components of its business
processes as a prelude to redesigning them. To support these new processes, the
company built an SOA-based infrastructure that enables the reuse of services
across all 14 of its business units. By enabling the optimization of core processes
across the entire business — while maintaining each business unit’s unique market
identity — Groupe Mutuel’s new SOA enables the company’s operational efficiency
to catch up with its rapid growth.
“Our unique business model has
been a big part of our rapid growth
and success. By making our
systems and business processes
more flexible, IBM has helped us to
evolve that business model to make
Groupe Mutuel a stronger and
more adaptable competitor.”
— Pierre Marcel Revaz, CEO and
founder, Groupe Mutuel
Solution Components:
IBM Global Business Services
IBM High-Availability Cluster
Multiprocessing (HACMP)
IBM WebSphere Application Server
IBM WebSphere Enterprise Service Bus
IBM BladeCenter
IBM SAN Switches
IBM System i 595
IBM System p5 595
IBM TotalStorage 3500 Tape
Library devices
Benefits
Reduction in operational costs through the standardization of
backend processes
Reduction in the time and cost of integrating new acquisitions via
SOA-based integration
Reduction in time to market with new insurance products

70. © 2010 IBM Corporation
IBM Power Systems
70
dm-drogerie markt GmbH + Co. KG establishes a more
responsive, flexible SAP ERP environment with help from
IBM
Business Challenge
As a retailer, dm-drogerie markt GmbH + Co. KG relied heavily on its
enterprise resource planning (ERP) systems to manage key business
operations (e.g., financials). With a growing business, the organization
wanted to update its SAP ERP application systems. To do so, it would also
have to update the underlying infrastructure. Ideally, the company wanted
to accomplish this task with as little system downtime as possible.
Solution
Joining with IBM Global Technology Services, the client deployed clustered
IBM System p servers to support its new SAP ERP 6.0 infrastructure. The
client also secured two IBM System z9 Enterprise Console mainframes to
host the databases for the SAP infrastructure and to act as a fail-over for
the SAP environment, thanks to SAP central services. The client also
integrated SAP for Retail solutions with its sales systems.
Benefits
Drops response times by SAP systems to less than 500ms, while
expanding the user base to include some 1,300 staff
Establishes a more versatile, scalable IT infrastructure quickly and
without interrupting critical business processes
Helps Increase processing efficiencies and drive down costs with
variable pricing and improved compression features
“We can offer an expert
opinion that using System
z and Power Systems
servers to run the SAP
ERP application and the
DB2 solution for z/OS
software is an excellent
option.”
— Christian Stäblein, IT production
manager, FILIADATA
Solution Components:
SAP ERP application
SAP for Retail solutions
IVP03010-USEN-00

71. © 2010 IBM Corporation
IBM Power Systems
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Business Challenge
Leroy Merlin Brazil was expanding very quickly but did not have an IT environment to
support such rapid growth. The company was already in need of a new ERP solution –
it had been using the same solution as the Leroy Merlin divisions in Europe and Asia,
but was finding it didn’t meet local requirements. The timing to transition to a new,
scalable system was perfect in terms of immediately incorporating the new chain, but
the company simply didn’t have the in-house resources available to select and
implement the solution. Leroy Merlin Brazil sought a competent IT solutions provider to
spearhead the project for them.
Solution
IBM Global Business Services recommended the Brazilian software company Gemco
to provide the new ERP system and tailored the platform to its needs. Leroy Merlin
Brazil engaged IBM Global Technology Services - Worldwide Strategic Outsourcing to
build, host and manage a grid solution, based on IBM p5 servers, to support its new
ERP application.
Benefits
 Increased revenue by 10%
 Reduced resource consumption by 30%
 Improved customer satisfaction by 30 %
 Decreased downtime by 40%.
Leroy Merlin Companhia Brasileira de Bricolagem (Leroy
Merlin Brazil)
Increased revenue and reduced downtime with a hosted IBM grid system

72. © 2010 IBM Corporation
IBM Power Systems
72
Business Challenge
Simplify its complex SAP hardware environment and storage
systems
Reduce its IT costs and lower its total cost of ownership
(TCO)
Solution
Engaged IBM Global Technology Services to migrate its SAP
systems and databases from 30 servers onto 30 logical
partitions (LPARs) on four IBM System p5
™
570 servers
Consolidated its storage servers onto one IBM System
Storage
™
DS8100 device
Benefits
Saves resources and time with a consolidated SAP server
and storage infrastructure
Improves flexibility and responsiveness
Reduces licensing and hardware costs by
20 to 30 percent
voith.com
"The ability to simply turn on
more processors when we need
them was a key factor in our
decision to deploy the IBM System
p5 platform. It is a versatile
architecture that is perfect for a
growing business."
—Voith IT Solutions GmbH
Voith IT Solutions GmbH, Heidenheim

73. © 2010 IBM Corporation
IBM Power Systems
73
Grundfos A/S protects data and boosts SAP environment with
IBM
Business Challenge
Increase server processing power in preparation for an
SAP software upgrade
Invest in a comprehensive backup and recovery program
to protect data from outages
Solution
Upgraded to two IBM eServer
™
p5 595 servers with IBM
Advanced POWER
™
virtualization capabilities at the
company’s primary data center and disaster recovery site
Installed IBM Tivoli
®
Storage Manager for Databases and
IBM Tivoli Storage Manager for Enterprise Resource
Planning software
Contracted IBM Global Technology Services to support
and maintain the System p5
™
servers and related
technology
Benefits
Reduced operational expenses and business risk
Improved process efficiency and data availability
Gained peace of mind with data protection
grundfos.com
“Being able to produce daily reports on
a global basis offers an immense
business advantage. The SAP software
on the IBM System p platform has
enabled Grundfos to implement a
completely new way of working.”
— Eli Schrøder,
Manager of IT operations
and infrastructure

74. © 2010 IBM Corporation
IBM Power Systems
74
Wine Warehouse improves inventory control and customer
service with the SAP-qualified IBM Express Food & Beverage
Solution
Business Challenge
A large beverage distributor, Wine Warehouse was surprised to discover that
its customer invoices frequently did not match its shipments. The company
investigated its inventory-tracking process and realized that its practice was to
have warehouse staffers keep track of products through visual monitoring and
memory. This resulted in erroneous shipments that cost the company money
and perpetuated an inventory solution that provided no insight or predictability.
Solution
Wine Warehouse chose an SAP enterprise resource management (ERP)
suite and the IBM Express
™
Food & Beverage Solution. IBM Global Business
Services implemented and deployed the solution, which is hosted on an IBM
System p5
®
550 server running the IBM AIX
®
operating system. The SAP
suite and the IBM solution are supported by a robust IBM DB2
®
data server
that handles 150GB of production data. A second System p5 550 server
supports development and test activities.
Benefits
Gains a flexible and adaptable software foundation for future growth
Increases the percentage of correctly filled customer orders
Decreases overstocking expenses and improves overall operational
efficiency in warehouse operations
“SAP and IBM Global
Services have helped us
improve our warehousing
operations, introducing
greater discipline and
accountability.”
— Mark Powell, warehouse
manager, Wine Warehouse
Solution Components:
SAP ERP
IBM Express Food &
Beverage Solution
IBM Power Systems p5
IBM DB2

75. © 2010 IBM Corporation
IBM Power Systems
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Business Challenge
Whirlpool is the world’s leading manufacturer and marketer of major
home appliances. Despite experiencing rapid revenue growth, the
company found profitability stagnated. To stay ahead of rising
competition, it needed to consolidate and integrate its fragmented
business processes to deliver maximum efficiency through its entire
value chain.
Solution
Whirlpool engaged IBM to reconstitute its business processes, with best
practices, worldwide. Standardized metrics, as well as product and parts
taxonomies, enabled the company to achieve a new level of operational
excellence worldwide. As a globally integrated company, Whirlpool can
now deliver the right product mix to local markets and maximize
efficiency.
Benefits
 Substantially reduced finished goods inventory
 Faster product development cycles
 Improved ability to focus on the most profitable products
and features
Whirlpool
Focusing on operational excellence as global growth shifts into high gear
Solution Components:
 IBM Global Business Services
 IBM Global Services – Strategic
Outsourcing
IBM DB2
 IBM Tivoli family of products
 IBM Power Systems
 IBM System z
 SAP R/3
“We’re relying on operational excellence
to manage rapid growth more
profitably and continue our
leadership… IBM is helping us reach
that goal.”
–Kevin Summers, corporate vice
president and Global CIO, Whirlpool
Corporation

76. © 2010 IBM Corporation
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76
University of Cincinnati
Business Challenge
Build a new infrastructure to accommodate a new suite of
financial and human resources software
Align the university’s processes with best practices in the
educational arena
Solution
Implemented SAP ERP Financials, SAP ERP Human
Capital Management and SAP NetWeaver Business
Intelligence software
Engaged IBM Global Business Services and IBM Business
Partner Sirius to design and manage the infrastructure
project
Deployed the SAP solution on IBM System p
™
servers,
IBM Tivoli
®
software and IBM DB2
®
information
management software
Benefits
Builds a modern, centralized ERP solution
Migrates applications onto cost-effective hardware
Reduces hardware licensing and system maintenance
costs
www.uc.edu
“We are very excited about POWER6”.
The ability to move LPARs from one
physical machine to another without
shutting down the SAP applications
is going to make server maintenance
much more flexible.
In addition, the greater energy efficiency
of the new POWER6 chipset will help
us reduce electricity costs. Combined
with the Live Partition Migration
capabilities, which will
help us collocate under-utilized
LPARs on a single server, this will
help us meet our green
computing commitments.”
--Dan Kuhlmann,
IT Manager of the Basis Team at UC

77. © 2010 IBM Corporation
IBM Power Systems
77
Business Challenge
When Mufi Hannemann took office as mayor of the City and County of Honolulu in 2005, he inherited a Department
of Information Technology (DIT) that was languishing after years of under-funding. With some systems up to 35
years old, running on hardware and operating systems that were no longer supported, the agency was in critical
need of a strategic IT plan and a fast-tracked infusion of investment in
new technologies.
Solution
Mayor Hannemann put forth an aggressive plan to build a
state-of-the-art IT infrastructure for Honolulu, a directive that included
deploying new hardware, upgrading to the latest technologies and
implementing a business continuity strategy. The DIT virtualized a
new ERP system on IBM System p5™, migrated legacy mainframe
applications to IBM System z9® and standardized storage
agency-wide on IBM System Storage™.
The City and County of Honolulu
Fast-tracking a new IT infrastructure
OIP03001-USEN-00
“We went with the IBM
System p5 architecture not
only because of reliability
and availability but
because of the flexibility it
gives us for the future.”
— Gordon Bruce
CIO
City and County of Honolulu
Benefits
Achieved new levels of systems scalability and performance
Increased flexibility through virtualization and partitioning
Enabled more reliable services for the citizens of Honolulu

78. © 2010 IBM Corporation
IBM Power Systems
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1-800-FLOWERS.COM
Creating an e-commerce platform for the future
Business Challenge
To better enable synergies between its 14 gifting brands, create greater business
agility and reach its goal of becoming one of the top 10 among the Internet Retailer
Top 500 companies, 1-800-FLOWERS.COM, INC. needed to replace multiple, diverse,
siloed e-commerce systems with a unified platform.
Solution
The company teamed with IBM to implement IBM WebSphere®
Commerce for two of its gift food brands as an initial proof of concept for the platform.
Using knowledge gained from this rollout, the company will take a greater role in
transitioning most of its other brands to the new platform. The new platform adds
flexibility and agility, making it significantly easier to launch new Web commerce
brands—allowing the company to try new business strategies with little risk. In
addition, the shared platform facilitates cross-selling and information sharing a
cross the enterprise.
Benefits
●
Enables more rapid creation and deployment of retail Web sites
●
Facilitates cross-selling between brands
●
Provides the potential for information sharing across business units
●
Provides a rich, differentiated customer experience
“The platform will enable
the individual brands to
do things they would
never have been able to
cost-justify before. It’s
going to give us
unprecedented agility.”
— Steve Bozzo, CIO,
1-800-FLOWERS.COM
Solution Components:
IBM Global Business
Services
IBM Global Financing
IBM WebSphere Commerce
IBM WebSphere Message
Broker
IBM WebSphere MQ
IBM Power Systems™
© 2009 IBM Corporation

79. © 2010 IBM Corporation
IBM Power Systems
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Business Challenge
Hindered by its unplanned, nonintegrated server infrastructure, Lunender was poorly
positioned to support its continuous growth. In addition, the company profile included
constant strategic changes and challenges, which required a platform that could
maintain and facilitate prompt access to valuable data. Lunender needed an
affordable, reliable solution that could meet its scalability, performance and integration
requirements.
Solution
Lunender implemented an IBM System p5
™
550 server and an IBM BladeCenter
®

platform in a redundant configuration. Each IBM BladeCenter E chassis houses IBM
BladeCenter HS21 and IBM BladeCenter JS21 servers. The BladeCenter HS21
servers act as Microsoft
®
Windows
®
Terminal Services servers, and the BladeCenter
JS21 servers host the client’s existing systems. An IBM System x
™
3550 mainframe
acts as a backup server. IBM Tivoli
®
Storage Manager software and IBM storage area
network (SAN) switches link the servers to a SAN environment.
Benefits
●
Improves performance, availability, security and reliability
●
Provides the scalability needed to support the client’s growth
●
Enables the client to align its IT systems with its growth needs
“The solution from
IBM gave us improved
performance,
availability, security
and reliability. Plus,
it’s proven itself to be
affordable and capable
of scaling to meet all
our needs.”
— Lunender
Lunender
Supporting growth with affordable scalability from IBM

80. © 2010 IBM Corporation
IBM Power Systems
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Constantia Hueck Folien GmbH & Co. KG
Business Challenge
Support the company’s SAP ERP (enterprise resource
planning ) application 24x7 to help ensure that its supply
chain, production line and logistics are managed effectively
Install a new system with greater performance, scalability
and resiliency for its SAP applications
Solution
Deployed two IBM System p5
™
550 servers to support a
new SAP ERP application—which includes a complete
suite of modules—as well as SAP NetWeaver Business
Intelligence software
Implemented two IBM System Storage
™
N5200 disk
systems, which facilitate high availability and system-level
redundancy for the SAP applications
Benefits
Helped to ensure that the client’s SAP applications and
other systems remain available 24x7
Designed to reduce risk for the business and to facilitate
the preservation of profit margins
Offered considerable scalability and resiliency
www.hueck-folien.de

81. © 2010 IBM Corporation
IBM Power Systems
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SWK Stadtwerke Krefeld AG boosts the performance of its
SAP software when it leverages IBM solutions to support it
Business Challenge
German utility company SWK Stadtwerke Krefeld AG (SWK) needed to
meet European Union regulations that required separate IT environments
for billing and general business. The utility wanted to comply with the
standards by building a high-capacity, high-performance IT infrastructure to
support a modernized SAP environment.
Solution
SWK migrated its existing SAP applications, as well as new SAP solutions,
to two IBM System p5
™
590 servers featuring an IBM DB2
®
data server.
The DB2 data server delivers deep compression capabilities and supports
the SAP software. In addition, SWK implemented IBM System Storage
™

DS8000 disk servers and IBM Tivoli
®
Storage Manager software across
two data centers.
Benefits
Addresses EU compliance requirements for separate IT environments
by using System p5 590 servers
Improves system performance by cutting the SAP Business Intelligence
database by 65 percent and the SAP ERP database by 45 percent
Significantly improves customer satisfaction levels
“With the new SAP
applications running on the
IBM infrastructure, we have
significantly improved
customer satisfaction, as well
as enhancing the cost-
efficiency and flexibility of IT
service provision.”
— Georg Beran,
IT production manager, SWK
Solution Components:
IBM System p5 590
IBM DB2 data server
IBM System Storage
DS8000
IBM Tivoli Storage Manager

82. © 2010 IBM Corporation
IBM Power Systems
82
Techem
Business Challenge
Upgrade the existing SAP ERP application
Increase the performance and capacity of the IT
infrastructure to support the software upgrade
Solution
Doubled the processing capacity of IBM System p
™

servers to support additional SAP licenses
Installed a virtualized storage area network based on IBM
System Storage
™
equipment and IBM Tivoli
®
Storage
Manager software
Engaged IBM Global Technology Services to provide
software maintenance
Benefits
Enhanced IT performance, stability and capacity to support
the SAP upgrade
Better storage scalability and more reliable backups to
accommodate increasing SAP ERP system workloads
www.techem.de
“The SVA and IBM team did an
extraordinary job on the SAP
migration project.”
— IT department manager,
Techem
Solution Components:
IBM System p5
AIX and SUSE Linux
SAP ERP, CRM
SAP BI
IBM Tivoli Storage Manager
IBM Tivoli System
Automation for Multiplatforms

83. © 2010 IBM Corporation
IBM Power Systems
83
Turkish flat steel producer improves performance and ease
of management of its SAP ERP suite with IBM DB2 software
Business challenge
For many years, Borçelik had been using in-house financial and supply
chain applications that were expensive to maintain and difficult to extend
when adding new functionality. Realizing that improved efficiencies and
differentiating best practices could be achieved by upgrading its enterprise
resource planning (ERP) solution, Borçelik began investigating options.
Solution
Borçelik implemented several SAP ERP modules, as well as SAP Strategic
Enterprise Management and SAP NetWeaver Business Intelligence. To
support the ERP suite, the client contacted IBM Business Partner ComPro
to deploy an IBM DB2
®
data server during a standard maintenance slot.
The core business SAP applications and the DB2 database run on the IBM
AIX
®
operating system in virtualized logical partitions (LPARs) on eight IBM
Power Systems
™
servers with quad-core IBM POWER5+
™
processors.
Benefits
Enables the client to upgrade its ERP suite without losing easy access to
its DB2 data from within the SAP interface
Supports the manufacturer’s need to keep up with industry best practices
Reduces software licensing and maintenance fees by 25 percent
“Thanks to IBM DB2 we are
saving around 25 percent
on software licensing and
maintenance fees.”
— Ozcan Soke, IT manager, Borçelik
Solution components:
SAP ERP suite
IBM DB2 data server
IBM Power Systems servers

84. © 2010 IBM Corporation
IBM Power Systems
84
Solution components:
IBM® WebSphere® Application
Server Network Deployment
IBM WebSphere Integration
Developer
IBM WebSphere Process Server
IBM WebSphere Service Registry
and Repository
IBM WebSphere MQ
IBM WebSphere Software
Services: ISSW - Lab Services
IBM Power Systems™
Business challenge
To meet increasing competition in the logistics industry, COSCON needed to
leverage a Service Oriented Architecture (SOA) to improve its IT department’s
flexibility and efficiency. Moving forward, COSCON also needed to adopt an SOA
governance methodology and portfolio to ensure its SOA investments were aligned
with business objectives.
Solution
IBM® Lab Services was engaged to implement an SOA governance solution based
on a collection of IBM hardware and software. The solution provided effective SOA
governance, service identification, and SOA design practices. The entire suite of
WebSphere® solutions was deployed on System p5® 560Q and System p5 570
servers, all running the AIX OS. The IBM Lab Service team delivered in-depth
training, consulting and mentoring to enable COSCO employees to effectively use
the WebSphere-based SOA governance framework.
Benefits
Effectively leverages existing assets within new IT systems
Aligns SOA investments with business objectives
Delivers an effective SOA governance framework solution
Aligning Service Oriented Architecture investments with business objectives
COSCO Container Lines Co., Ltd (COSCON)

85. © 2010 IBM Corporation
IBM Power Systems
85
Linux References

86. © 2010 IBM Corporation
IBM Power Systems
86
Peking University People’s Hospital
Providing better, smarter healthcare with electronic, remote monitoring 90%
The need:
To meet its expansion objectives, PKUPH needed to create a shared electronic
health record system among community hospitals and healthcare centers
throughout Beijing. PKUPH also wanted to provide more responsive, proactive
care to patients with chronic conditions, hoping to improve the patients’ general
well-being and reduce or prevent acute attacks.
The solution:
PKUPH is working with IBM Research - China and IBM Global Business Services
to implement a community-wide electronic healthcare record system based on
Service Oriented Architecture (SOA) and international medical information
standards. In addition, PKUPH is building into the platform telemedicine
functionality that leverages mobile telecommunications and real-time messaging
alert services.
What makes it smarter:
Continuous monitoring and real-time alert capability helps mitigate worsening of
patients’ conditions, reduces acute attacks, and improves quality of life
Converts disorganized files into standardized, interoperable formats using CDA
(Clinical Data Architecture) adaptor
Creates longitudinal electronic health records, allowing personalized health
assessment and treatment based on individual medical circumstances
“With a particular focus on
open standards-based
interoperability of patient data,
IBM’s solution can effectively
facilitate patient referrals,
enable test result exchanges,
and improve prescription
sharing for PKUPH.”
-- Liu Fan, CIO of PKUPH
Solution components:
IBM Research - China
IBM GBS
IBM GBSC
IBM System p
IBM DB2 Administration Tool for z/OS
Linux - Novell SUSE Linux Enterprise
Server
IBM WebSphere Message Broker for
Multiplatforms

87. © 2010 IBM Corporation
IBM Power Systems
87
Business challenge
Prior to the implementation of the IBM solution, the company faced the following challenges:
 Launch double-entry bookkeeping in accordance with the latest statutory requirements
 Set up a future-safe, flexible IT platform for hosting SAP applications
 Establish Linux as a strategic operating system platform
 Ensure fail-safe operation of the SAP production systems that it hosts
 Consolidate an existing SAP system for facilities management onto the new platform
 Integrate the new landscape into the existing systems management environment,
especially for backup/restore and monitoring purposes.
Solution
For the past four years, IBM Global Services - Global Business Services had been assisting
the city administration to implement standard SAP ERP software. IBM helped the company
implement one of the first extensive double-entry bookkeeping installations, based on Linux
operating system, two IBM Power 570 systems and IBM System Storage SAN Volume
Controller technology. IBM Global Technology Services - Integrated Technology Services
provided the design and implementation of the infrastructure, SAP Basis and associated
middleware.
Benefits
 Enjoy the benefits of the easy integration of IBM Power platforms and an open SUSE Linux
Enterprise Server operating system
 Achieve synergies by running SAP and non-SAP applications on the same hardware,
thereby reducing energy requirements
 Enable a swifter response to changing customer requirements
Kommunale Datenzentrale Mainz
Adopting high performance technologies to drive business growth

88. © 2010 IBM Corporation
IBM Power Systems
88
IT-Informatik
Germany-based solution provider moves into SAP application hosting on IBM
Power systems running Linux
Business Challenge
Provide a scalable SAP offering allowing midsized to enterprise customers
the ability to run full SAP landscapes without having to manage day-by-day
administration and maintenance.
Solution
SAP on IBM Power Systems running Linux in a hosted environment with the
capacity for growth
●
SAP ERP 6.0, SAP Solution Manager
●
MaxDB
●
Novell SUSE Linux
●
IBM PowerVM™ virtualization technologies
●
Live Partition Mobility ™
●
IBM Tivoli Storage Manager
●
SAN built around IBM System Storage DS4700
Benefits
●
Less than 65% data center space required
●
80% quicker to set up new customer environments
●
Total security for each SAP instance
“Power Systems Linux
virtualization is highly effective
for hosting multiple SAP
landscapes. One of the
biggest benefits is that when
we win a new client, instead of
ordering new physical servers,
we simply create a new LPAR
in a matter of minutes."
-- Achim Schütz,
Team Leader
IT-Informatik

89. © 2010 IBM Corporation
IBM Power Systems
89
Business Challenge
Replace aging private branch exchange (PBX) systems with a unified telephony
solution
Solution
IBM Business Partner Typex Group helped Kawasaki Motors
implement a unified communications solution on two IBM Power 520
Express systems running Red Hat Linux and IBM i workloads and the following
using IBM PowerVM™ virtualization technologies:
●
3Com VCX Enterprise Telephony Suite
●
3Com Enterprise Management Suite
●
Internet Protocol (IP) telephony and IP messaging
●
Lotus Unified Messaging
●
Typex UC2Go for rapid deployment
Benefits
●
Reduce cabling cost for new head office
●
Free calls between connected country locations
●
Increased manageability and resiliency
“Our new unified
communications solution on
Power Systems provides real
productivity improvements
leading to required cost
savings and even more
customer service benefits.”
Brian Haselgrove,CIO
Kawasaki Motors
Kawasaki Motors
Reducing cost and improving service with new unified communications solution
on Power

90. © 2010 IBM Corporation
IBM Power Systems
90
Queensland Motorways Ltd.
IBM Industry Linux solution and robust Power Systems infrastructure provide increased
services levels and efficiencies
“In all my years in the
workforce I have never
been associated with a
system implementation
that has been as
professionally delivered
with such commitment.”
--Jeremy Turner, CFO,
Queensland Motorway Ltd
Business Challenge
Implement new free flow tolling Central System to transform QML’s business operations for
efficiencies and to set a platform for growth.
Solution
Optimized infrastructure and increased interconnectedness through a portfolio of IBM and
Partner applications on Linux on IBM Power™ 570 and IBM Blade Servers
●
IBM Electronic Toll Collection solution
●
IBM WebSphere Application Server, MQ
●
IBM WebSphere Message Broker,Proxy Server, Load Balancer
●
IBM Tivoli Access Manager
●
IBM TotalStorage DS 8000, DS800 Metro (Data) Mirroring
●
SAP full landscape (CRM, ERP, BI, etc.)
●
Oracle Database
●
Adobe Document Services
●
Disaster Recovery
Benefits
●
Real TCO savings leveraging premium services, software, and hardware
●
Robustness to achieve highest service levels and increased efficiencies
●
Intelligent Data mirroring and 24x7x365 availability

91. © 2010 IBM Corporation
IBM Power Systems
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Techem
Business Challenge
Upgrade the existing SAP ERP application
Increase the performance and capacity of the IT
infrastructure to support the software upgrade
Solution
Doubled the processing capacity of IBM System p
™

servers to support additional SAP licenses
Installed a virtualized storage area network based on IBM
System Storage
™
equipment and IBM Tivoli
®
Storage
Manager software
Engaged IBM Global Technology Services to provide
software maintenance
Benefits
Enhanced IT performance, stability and capacity to support
the SAP upgrade
Better storage scalability and more reliable backups to
accommodate increasing SAP ERP system workloads
www.techem.de
“The SVA and IBM team did an
extraordinary job on the SAP
migration project.”
— IT department manager,
Techem
Solution Components:
IBM System p5
AIX and SUSE Linux
SAP ERP, CRM
SAP BI
IBM Tivoli Storage Manager
IBM Tivoli System
Automation for Multiplatforms

92. © 2010 IBM Corporation
IBM Power Systems
92
Business Challenge
To support its global operations, Volkswagen has a corporate data center with three server
locations in Wolfsburg. A subset of 76 standalone competitive UNIX servers with different
web application middleware was hosted there. Using these servers, several Volkswagen
applications were pieced together on their own distinct systems. These were difficult to
scale as needed, driving up maintenance costs and lowering efficiency. Volkswagen was
determined to find a more manageable and scalable underlying hardware and software
solution capable of enabling it to reduce total cost of ownership while boosting
competitiveness.
Solution
IBM Global Technology Services and IBM Global Business Services helped Volkswagen
consolidate from 76 servers down to six System p5 570 servers (running IBM AIX and Red
Hat Linux) and the migration of 77 web based applications. IBM also helped standardize
the company’s operational processes and WebSphere middleware stack, helping boost
efficiency and lower costs for the automaker. The AIX-based LPARs (Logical Partitions) are
clustered with IBM High Availability Cluster Multiprocessing (HACMP) software, helping
Volkswagen to secure availability within their middleware infrastructure.
Benefits
●
Significantly reduced the complexity and total cost of ownership (TCO) of its global IT
infrastructure
●
Enables the automobile manufacturer to more quickly respond to changing market
conditions
VOLKSWAGEN AG
Consolidation and virtualization improves efficiency, competitiveness

93. © 2010 IBM Corporation
IBM Power Systems
93
Internet Retail Innovation Supported by Managed Infrastructure Growth
Business challenge
Move to a platform that would support Linux
®
applications and allow
them to quickly scale up and stay one step ahead of the growing
customer base
Benefits
In same POWER™ processor-based architecture footprint since
2005, scaling up to meet demand that has taken them to a
projected US$1 billion in gross merchandise sales during 2008.
Plans to use Live Partition Mobility on new POWER6™ processor
architecture for new application development and testing
“Nothing performs like
IBM Power as our
database server. Best of
all, our infrastructure
remains simple – even as
we add more processing
capacity to meet growth.”

Power = Openness +
Scalability
Kris Ongbongan,
Systems Manager,
Zappos.com
POP03022-USEN-00
Solution
Move from x86 servers to IBM Power 570 to support rapid growth
without the need to buy additional servers
Zappos.com

94. © 2010 IBM Corporation
IBM Power Systems
94
IBM i References

95. © 2010 IBM Corporation
IBM Power Systems
95
Solution components:
SAP ERP
IBM
®
i
IBM Cognos
®
8 Planning
IBM Cognos PowerPlay
®

IBM Power 520 Express
IBM Power Systems
™
i550
IBM System Storage
®
TS3100
tape library
IBM Global Technology
Services
“The breadth of IBM’s offering –
including server and storage
hardware, business intelligence
software and technical services –
helps Rotkäppchen get the most out
of its SAP ERP environment and
support the growth of its business.”
— André Birrenbach, Chief
Information Officer, Rotkäppchen
The Need:
German winemaker Rotkäppchen-Mumm Sektkellereien needed to integrate the
recently acquired Eckes Spirituosen & Wein into its central SAP ERP landscape.
With a broader product range and a larger volume of products after the
acquisition, the winery needed to increase sales forecast accuracy, customer
profitability analysis and planning.
The Solution:
Working with IBM Global Technology Services, the company upgraded its IBM i
environment and deployed a suite of IBM Cognos software. The software
provides monthly rolling forecasts and real-time analytics. Ultimately, point-of-
sale and market research data will be captured and integrated to provide almost
continuous rolling sales and production planning forecasts.
What Makes it Smarter:
 Feeds business results back into the sales forecasting tool for the next monthly
rolling forecast, generating a positive feedback cycle to optimize business
performance
 Captures data from point-of-sale devices, barcode scanners and market
research from external vendors
 Extracts data to create forecasts, distributes data to production sites and
makes data available to business intelligence and data warehousing
applications
Rotkäppchen-Mumm Sektkellereien
Enhances business analytics and forecasting

96. © 2010 IBM Corporation
IBM Power Systems
96
SEA Aereoporti di Milano
Intelligent loyalty program improves passenger service and airport experience
The need:
SEA, the company that manages the Milan Airport, wanted to improve passengers’
experience in the airport. By improving services such as faster check-in and seat
assignment, passengers would have more time to spend in the shopping area.
The solution:
SEA worked with IBM to implement SEAMI, a customer experience and airport
loyalty program. It provides a personalized passenger experience throughout the
Milan Airport. The program is administered via a membership card, read by RFID
readers in the airport. The system automatically loads customer purchase data,
allowing customer segmentation, customer spending analysis and traffic
management analysis.
What makes it smarter:
Enables SEA to target passengers/members with specific marketing promotions
and opportunities based on the data analysis provided by the system
Can be used to manage retailers and rents based on traffic information gathered
from readers throughout the airport
Provides personalized service and benefits to passengers/members,
immediately and transparently, thanks to the RFID technology behind the
solution
“Prior to SEA’s launch of the
SEAMI loyalty program,
passengers entering the
airport were anonymous.
Now, each member of the
program is recognized upon
entering the airport, and
treated as a preferred guest,
complete with recognition
awards.”
— Fabio Degli Esposi,
CIO of SEA Milan Airports
Solution components:
IBM Global Services - GBS CRM,
GBS Strategy & Change
IBM Power 520 Express, Power
Systems running i
IBM SurePOS 300 Express
ISV ICTeam

97. © 2010 IBM Corporation
IBM Power Systems
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The Need
Elie Tahari had its order, sales, inventory and financial data dispersed across the
company, making it difficult for managers to quickly access data needed to make
critical business decisions. Managers couldn't identify products in greatest
demand, resulting in warehouses overstocked with less-popular items, with hot
items on back order.
The Solution
Using IBM Cognos BI 8 to front end to its centralized data warehouse, IBM
Cognos Framework Manager to model interrelated data, and IBM Cognos 8
Event Studio for bursting sales performance reports, Elie Tahari implements new
BI system built on IBM technology. Elie Tahari may now create new intelligence
by presenting a unified view of all information available in different systems, which
can then be put to use for smarter decisions around market demand and specific
customer needs.
What Makes it Smarter
●
Improves visibility into business activity, enabling deeper insight into customer
needs
●
Targeting of new customers and better inventory forecasting
●
Provides real-time access to business-critical information, driving faster
responses to marketplace demands and business challenges
●
Helps achieve a significant competitive advantage in the industry, boosted
sales, and cut operational costs
Elie Tahari Ltd.
New Intelligence
Solution Components
IBM Cognos Business
Intelligence
IBM System i5 550
“Access to information that helps
us understand and forecast what
the consumer wants is vital, and
technology that can help us do
that will give us a strong
competitive advantage.”
— Elie Tahari, president and CEO, Elie
Tahari Ltd.

98. © 2010 IBM Corporation
IBM Power Systems
North American Nutrition Companies, Inc.
North American Nutrition Companies, Inc. nourishes expansion with SAP software and IBM
System i servers
The need:
Growing from a single company to a multi-brand group of companies, North
American Nutrition Companies, Inc. (NANCO) wished to take advantage of
economies of scale. To achieve this goal, new SAP software would help the
company integrate and consolidate its information management, but the existing IT
infrastructure was not well suited to scale up to meet the business objectives.
The solution:
NANCO selected an IBM System i server, model 550, for its SAP applications, and
moved its existing server into backup and disaster recovery roles. Multiple logical
partitions (LPARs) allow NANCO to host all the operating companies on the same
physical server, and allow real-time data mirroring to provide continuous protection
from disaster.
The benefits:
Response times have been reduced from 1.5s to 0.3s, boosting productivity for
more than 200 users.
Low maintenance and operational costs are reinforced by low staffing costs: for
example, the company’s IT Department had four people supporting 85 users at a
single location originally; now, in a company three times larger, the same IT staff
supports over 200 users across 10 remote locations.
“The IT staff has not grown at all,
even with all the changes,
acquisitions and growth that has
been going on. By retaining IBM
System i technology, we do not
need to train up new people, and on
the other side of the coin, reporting
is better and more timely.”
-- Scott Lachecki, Business Process
Manager at NANCO
Solution components:
IBM System i5 520, i5 550
IBM DB2 for i5/OS
IBM Lotus Notes
IBM Lotus Domino

99. © 2010 IBM Corporation
IBM Power Systems
A leading manufacturer of PVC profile systems in Germany engages with
IBM to deliver maintenance support for IBM Power servers and SAP
system
Business challenge:
The client took responsibility for serving the core processes relevant to the
SAP system used by the entire VEKA Group. To best support the SAP
system, which is hosted on a high availability installation utilizing three IBM
Power 570 servers running the IBM i V6.1 operating system, the client
needed maintenance services.
Solution:
VEKA AG chose IBM Comfort Line, an enhanced technical support offered
by IBM Global Technology Services – Maintenance and Technical Support,
to manage and maintain its complex SAP and IBM infrastructure. The
solution includes a remote Account Advocate (rAA), who acts as a central
interface for the company, available for critical cases, tracking problems with
telecommunication providers, speed troubleshooting, complaint response
processing, and for managing escalations with IBM Rochester Labs. The
services contract also includes hardware and software maintenance.
Benefits:
Single interface for accessing maintenance support through IBM remote
Account Advocate (rAA)
Competent troubleshooting and complaint response processing
Proactive supervision by IBM team ensures smooth running of
infrastructure
Location:Sendenhorst,
Germany
Industry:Industrial Products
Profile:Leading manufacturer
of PVC profile systems
for doors and windows
Size: about 3,350
employees
Solution components:
IBM Power 570
IBM i 6.1
IBM GTS – Maintenance &
Technical Support
SAP
http://www.veka.com

100. © 2010 IBM Corporation
IBM Power Systems
Gemeente Goes
Gemeente Goes hosts SAP applications for six municipalities on IBM i
The need:
Gemeente Goes and five other Dutch municipalities were running CiVision
Belastingen & Kadaster Suite, a qualified SAP Business All-in-One partner solution
from PinkRoccade Local Government, on a variety of IBM and HP platforms on
separate servers at their own data centers. Hardware costs were relatively high,
and obtaining local support was difficult and expensive.
The solution:
Working with PinkRoccade Local Government, the six municipalities consolidated
their SAP Business All-in-One environments into separate IBM i subsystems within
a single logical partition on an IBM Power 550 Express server running at the
Gemeente Goes data center. The subsystems also run a number of legacy
applications in mixed workload mode.
The benefits:
Consolidating to a single Power 550 Express server reduces hardware,
maintenance and support costs by approximately 40 percent.
IBM i subsystems provide a highly secure and reliable environment even for a
mixed workload of multiple legacy and SAP applications.
IBM POWER6 processors deliver excellent performance for the combined overall
workload.
“Over the lifetime of our new IBM
Power 550 Express server, we will
make considerable savings on
hardware, software licensing and
operational costs. At Noord-
Beveland we estimate that we will
achieve cost reductions of
approximately 40 percent, and the
other gemeentes should be making
similar savings.”
-- Wilko Fokke, Gemeente Noord-
Beveland
Solution components:
IBM Power Systems, System
i5 520
IBM DB2 for i5/OS

101. © 2010 IBM Corporation
IBM Power Systems
Solution components:
IBM System i5 520
IBM DB2 for i5/OS
“The IBM team and SAP
consultants were most
impressive, and IBM
System i InstallOption for
SAP Business All-in-One
delivered a complete SAP
solution very rapidly.”
Neerada Choopojcharoen
Business Development Executive
The Barbecue Plaza Co Ltd
Business challenge:
The highly successful Barbecue Plaza restaurant chain was relying on self-
developed software that provided limited reporting functionality. Central food
stores were often overstocked to avoid shortages at individual restaurants, and
without detailed management information it was difficult to control and reduce
costs. With ambitious expansion plans, Barbecue Plaza wanted to reduce
inventory, increase efficiency and prepare for international expansion.
Solution:
Barbecue Plaza selected an integrated solution based on SAP ERP 6.0
applications including financials, controlling, materials management, sales &
distribution and production planning functionalities, running on an IBM System i
520 server. To reduce the implementation time, costs and complexity, Barbecue
Plaza chose IBM System i InstallOption for SAP Business All-in-One an
approach which delivered a ready-to-run SAP software environment in just one
day.
Benefits:
 IBM System i InstallOption for SAP Business All-in-One delivered a working
solution far more rapidly than conventional installation approaches.
Barbecue Plaza is able to forecast restaurant demand more accurately,
helping to reduce central inventory levels and cut food wastage.
Barbecue Plaza

102. © 2010 IBM Corporation
IBM Power Systems
Solinest
The need:
The lack of integration between Solinest's IT systems made it difficult to
gain a clear view of inventory, as well as causing problems with data
integrity. With the company continuing on a double-digit annual growth path,
it was clear that the existing systems for managing finance and logistics
could scale no further.
The solution:
Working with IBM Global Business Services and SAP France, Solinest
implemented the SAP Business All-in-One solution on the IBM Power
Systems platform with an IBM DB2 database. IBM Global Business
Services provided an end-to-end solution encompassing design,
architecture, sizing, configuration, data migration, rollout and training for the
SAP software, helping Solinest to achieve rapid deployment despite limited
internal IT resources.
The benefits:
Coherent integration of business processes across different functional
areas.
Estimated 300 per cent improvement in data quality.
Enabling improved client service; real-time inventory information is
available both internally and to supply chain partners via an extranet
Solution components:
IBM Power 550
IBM i
IBM DB2 for i5/OS
IBM Global Business Services
SAP All-in-One
“With SAP Business All-in-
One running on the robust
IBM Power Systems
platform, we are confident
that we can continue to grow
our business rapidly”.
--Christian Meyer,
CIO of Solinest

103. © 2010 IBM Corporation
IBM Power Systems
103
7-Eleven Pty Ltd (Australia) streamlines operations when it
upgrades its SAP ERP environment on the IBM i platform
Business Challenge
Although 7-Eleven had been running SAP business applications on the
IBM OS/400 operating system (now called IBM i) for some time, its
processes were becoming dated and had to be upgraded for the business
to thrive in the present economy. To meet its aggressive growth strategy,
7-Eleven needed to centralize its replenishment and distribution model,
improve financial reporting and upgrade its business applications.
Solution
Building upon its existing IBM and SAP investments, 7-Eleven
implemented the SAP Business Suite on IBM i logical partitions running on
IBM Power Systems servers. As part of the solution, the company's
Microsoft Windows technology-based servers and applications were
integrated into a central-ized management system, the performance and
capacity of which was boosted by new IBM POWER6 processor-based
Power Systems servers.
Benefits
Realized a quick ROI on hardware and software investments
Increased revenue and profits through improved stock management
Reduced deliveries into stores from 110 to 30 per week
“The IBM i platform and
its integrated IBM DB2
database delivered
excellent performance,
reliability and cost
savings.”
— 7-Eleven Stores Pty Ltd
Solution Components:
SAP ERP 6.0
SAP NetWeaver
Business Intelligence
IBM i
IBM Power Systems
IVP03027-USEN-00

104. © 2010 IBM Corporation
IBM Power Systems
104
DIP03001-USEN-00
Solution Components:
IBM Power™ 550
IBM System x3850 M2
IBM System Storage™
DS4800
“To help [our growers]
capitalize on what may be
very brief windows of
opportunity, we need to
deliver the kind of always-
on service they expect
from their banks. Moving
to IBM Power Systems
gave us that capability.”
— Mathew Regan, ICT Operations
Manager, Co-Operative Bulk
Handling Group Ltd.
Business Challenge
Co-Operative Bulk Handling Group (CBH Group) faced a fundamental
change in its industry, moving from a highly regulated business
environment to one that was far more open to competition. The
organization needed to expand its online grain handling application from
1,000 to 5,500 external users, and to ensure high performance and
availability in spite of the projected increase in transactions. CBH Group
also needed to address power and space constraints in its data centers,
and to centralize data storage and backup.
Solution
Implemented two IBM Power™ 550 Express™ servers running both
IBM i and IBM AIX® with PowerVM™ to support grain handling and
payments applications; implemented six IBM System x3850 M2 servers
running VMware to host 140 Linux® and Microsoft® Windows® virtual
servers; implemented IBM System Storage™ DS4800, SAN Volume
Controller, TS3500 Tape Library, and IBM Tivoli® Storage Manager
software. The entire server and storage infrastructure is duplicated at a
second site for protection against disaster.
Benefits
Supported 400 percent increase in transactional volumes
Enabled fast creation of virtual servers to meet new requirements
Created a robust, scalable, responsive and flexible infrastructure
Co-Operative Bulk Handling Group Ltd.
Using virtualization to manage sudden business growth

105. © 2010 IBM Corporation
IBM Power Systems
105
Solution Components:
IBM® Power™ Systems
IBM DB2® for i5/OS
IBM Tivoli® Storage Manager
IBM WebSphere® Portal
IBM Global Business Services
SAP® R/3®
“The combination of the
powerful virtualization
features, the unbeatable
reliability and the fact that
DB2 is fully integrated with
the operating system makes
IBM Power Systems
with IBM i the perfect choice
for our SAP application
landscape.”
— Greg Thrall
Senior VP for Operations and IT
Border States Electric
Business challenge
Border States Electric needed a flexible ERP solution, but its legacy
software was highly specialized and difficult to modify. The company
wanted to move to a more flexible solution that would make it easier to
integrate acquisitions and drive efficiencies.
Benefits
Sales have increased by 300 per cent and profits by 500 per cent since
initial SAP R/3 implementation in 1998.
Accelerate month-end reporting by 95 per cent.
Enhancement of EDI means over 60 per cent of vendor invoices can be
processed automatically.
IBM Power Systems servers deliver near-100 per cent uptime.
Solution
Working with IBM Global Business Services and SAP Consulting,
Border States Electric implemented ERP applications from SAP on the
IBM Power Systems with IBM i platform.
The solution is integrated with numerous third-party applications and the
company’s IBM WebSphere Portal implementation.
Border States Electric reduces costs and boosts
sales with SAP and IBM Power Systems
SPC03061-USEN-00

106. © 2010 IBM Corporation
IBM Power Systems
106
Ostnor
IBM solutions yield improved performance and high availability
Business challenge
Ostnor is the leading manufacturer of faucets, fittings, and accessories in
the Nordic countries. The company needed to redesign their IT
infrastructure to improve server performance and to consolidate their
Lawson Movex workload. They turned to IBM and IBM Premier Business
Partner Atea Sverige AB for a high availability solution.
Solution
Ostnor replaced their IBM System i® 810 server and IBM i 5.4 operating
system with an IBM Power™ 520 Express server and IBM i 6.1. To provide
high availability, they deployed the former production system, the i810, as
backup server and enabled geographic mirroring between the two servers
with IBM PowerHA™ for i.
Benefits
Manages risk by providing improved security and high availability while
reducing IT costs and power usage
Provides powerful server performance with built-in POWER6™
processors
Provides the right environment to support business process efficiency
“The new IBM Power servers
and upgraded IT environment
give us the power, high
availability, security and
reliability we need while
helping us reduce costs”
— Kerstin Resar-Hinders,
IT manager, Ostnor
Solution components:
IBM Power 520 Express
IBM i 6.1
BM PowerHA for i

107. © 2010 IBM Corporation
IBM Power Systems
107
CATCO Parts and Service
Delivering highly available business intelligence
Business challenge
CATCO Parts and Service needed to provide reliable uptime for business-
critical sales tools and inventory systems to help support its loyal customer
base.
Solution
Implement high availability with IBM® PowerHA™ for IBM i geographic
clustering and mirroring to enable easy switching via IP between
independent auxiliary storage pools on a primary IBM Power® 520 system
and a secondary Power 270 system
Benefits
Provides for 100 percent system uptime, which helps avoid estimated
losses of US$20,000 per hour of downtime; automated weekend
switchover regularly tests availability to help ensure business remains
protected
Synchronous mirroring allows the business to resume on secondary
systems only 20 minutes after an unplanned outage
Easy-to-use, hardware-based solution requires maintenance of only
10 minutes per week and no additional headcount
“With PowerHA for IBM i,
we have the flexibility to
assess the nature of the
outage and the ability to
protect productivity by
quickly resuming service.”
– David Gerdes, Chief Operating
Officer, CATCO Parts and Service
Solution components:
IBM Power 520
IBM PowerHA for IBM i V6R1

108. © 2010 IBM Corporation
IBM Power Systems
108
Svendsen drives new efficiencies among staff and business
processes with a new SAP environment supported by IBM
Business challenge
To thrive against competing wholesalers, Svendsen needed to maximize
the productivity of its 30 employees by minimizing noncore responsibilities.
In the past, the organization had offloaded key enterprise resource
planning (ERP) tasks to its SAP environment. But as the business grew,
Svendsen’s staff was being slowed by sluggish SAP systems.
Solution
Svendsen joined with IBM Business Partner KIRBIS Business Solutions to
update its environment with the SAP Business All-in-One solution. The
SAP software was customized to support the wholesale industry,
leveraging increased warehouse and inventory management functions.
The client deployed the solution on IBM Power Systems
™
hardware where
it is supported by an IBM DB2
®
data server.
Benefits
Strengthens the efficiencies of inventory management processes by
cutting response times for SAP systems
Increases the availability of critical business systems and reduces the
IT management burden, improving staff productivity
Secures a cost-effective operating environment, deploying more
powerful computing resources at the same price as competing solutions
“SAP Business All-in-One on
IBM i and IBM Power Systems
is an ideal solution—offering a
simple, highly robust infra-
structure that extracts the
maximum benefit from the SAP
applications.”
— Lutz Ilgner, chief executive officer,
Svendsen
Solution components:
SAP Business All-in-One
IBM Power Systems
IBM DB2

109. © 2010 IBM Corporation
IBM Power Systems
109
Multivac finds SAP applications and IBM System i
technology make the best package
Business challenge
This company needed to safely replace its legacy applications
with an integrated ERP solution from SAP designed to assist in
the globalization process.
Solution
The SAP Business Suite—a fully integrated, proven, worldwide
industry standard—running on the IBM System i
®
platform turned
out to be the best match for Multivac’s business requirements.
Benefits
Gained excellent performance, reliability and cost savings
Raised total availability to almost 100 percent
Provided smooth transition from legacy applications to
SAP software
“System i servers are stable and
reliable. Total availability is
almost 100 percent, and the
[IBM] POWER6
™
processors
deliver high performance under
full load.”
— Jürgen Dauner, Dipl. Ing, IT team leader,
Multivac GmbH & Co. KG
Solution components:
SAP ERP
SAP Business Suite
IBM System i servers with IBM
POWER
®
processors
IBM i5/OS
®
OS with integrated
IBM DB2
®
database
IBM System x
®
and System i
remote servers

110. © 2010 IBM Corporation
IBM Power Systems
110
Sutlej Textiles and Industries Limited
Implementing SAP ERP on the IBM System i platform for high-performance and low cost
Business challenge
To meet its revenue-growth targets in the fast-paced, competitive global
textiles industry, Sutlej needed to improve efficiency and responsiveness
enterprisewide. With pressure to cut costs while improving quality and time
to market for an increasingly diverse range of products, Sutlej needed an
integrated enterprise resource planning (ERP) solution to achieve its goals
and improve business control and transparency.
Solution
Sutlej deployed the SAP ERP application on the IBM System i
™
platform.
IBM Business Partner ZenSar OBT Technologies Limited’s OBTTextile, an
SAP Business All-in-One partner solution, enables and provides a single
view of all processes. With logical partitioning on the IBM System i 550
platform, the SAP production and development environments fit on one
machine. IBM i and IBM TotalStorage
®
3580 Tape Drive technology
provide backup and recovery.
Benefits
Implemented a reliable, high-performance ERP environment at a low
total cost of acquisition that supports business goals
Gained increased flexibility to accommodate shifting demand and new
opportunities thanks to advanced logical partitioning
Simplified access to accurate, timely data—leading to increased
transparency and improved management control
“The excellent teamwork
between IBM, SAP and ZenSar
helped us to complete the
implementation rapidly and
effectively, and kept rollout
costs low. The quality of the
service and support from IBM
has been second to none.”
— Vipin Shotriya, general manager,
IT, Sutlej Textiles and Industries
Limited
Solution components:
SAP ERP application
OBTTextile solution
IBM i operating system
IBM System i platform

111. © 2010 IBM Corporation
IBM Power Systems
111
Alpha Bank London
Power provides a reliable and security-rich foundation with IBM iCluster®
Business challenge
Reduce IT system maintenance requirements by consolidating
systems from across its U.K.-based subsidiaries onto one
platform in its London data center.
“We consolidated all
of our U.K. operations
onto one platform—
and we did it while
deploying a new
application and
maintaining high
availability.”
— Alpha Bank London
Solution
IBM i on Power mid-range system to support new Financial
Objects ibis s2 software using logical partitions to run
separate software instances
For its database and front-end applications, Alpha Bank
London deployed IBM BladeCenter® HC10 servers, IBM
iCluster® for i and IBM InfoSphere™ Change Data Capture
software
Benefits
Dramatically reduced transaction processing time
Reduced maintenance requirements
Maintained high availability and enhanced security

112. © 2010 IBM Corporation
IBM Power Systems
112
FedEx Ground
Meeting rising customer expectations by driving process improvement
Business Challenge
Understanding the fierce competition within the package delivery services
market, FedEx needed to ensure that its business systems were fast, reliable,
resilient and flexible enough to meet ever-increasing processing demands – both
near and long-term – while at the same time supporting a business model based
on speed, efficiency and low cost .
Solution
FedEx Ground teamed with IBM to develop and deploy a new foundation of
operations that steadily improves efficiency by processing additional data more
rapidly with ensured system availability. The on-going transformation of FedEx
Ground’s package delivery processes - from both customer service and
competitive standpoints - is being enabled by IBM i on Power Systems and is
fueled by the company’s relentless drive to be a zero-defect environment.
Benefits
Over 70% Increase of composite service and quality performance
Increased system availability ensuring greater reliability
High integration speed for application development and delivery
“We operate in an
environment where
customer expectations
continue to escalate. IBM’s
System i infrastructure helps
us not only meet—but
exceed—them by enabling
us to speed up our network
and develop new solutions
for our customers.”
– Ken Spangler, VP of IT,
FedEx Ground
Solution Components:
IBM WebSphere
Application Server
IBM DB2
IBM i
IBM Power Systems

113. © 2010 IBM Corporation
IBM Power Systems
113
Business Challenge
To simplify business processes and increase efficiency, Usha International wanted
to integrate its payroll systems with its ERP environment. However, making the
necessary upgrades to its SAP software and deploying the SAP ERP Human
Capital Management solution would require a more powerful hardware
infrastructure.
Solution
Usha replaced its four existing servers with two IBM System i™ 550 servers as the
basis for its new SAP software landscape. Six IBM POWER5+™ processors are
divided into logical partitions (LPARs) that run SAP ERP 6.0, SAP ERP Human
Capital Management, and IBM Lotus® Domino®. IBM DB2® for i5/OS® is used as
the database platform, and data is held in the i550’s internal storage. A third i550
was added to run the SAP NetWeaver® Business Intelligence component.
Benefits
 Reduced manual processing and administration
 Cut system response times by more than 95 percent
 Reduced server management, power and cooling costs
“Using IBM Advanced
POWER Virtualization gives
us a very flexible hardware
landscape, enabling us to
allocate processing
resources in an optimal
manner… As a result, we
can run our month-end
reports without blocking up
the entire system, which
used to be a problem with
our old infrastructure.”
— Mr. Sukanta Kumar Nayak,
Senior General Manager for
IT, Usha International
Usha International
Using server virtualization to gain business flexibility

114. © 2010 IBM Corporation
IBM Power Systems
114
Zenda Leather reduces costs and improves productivity
with the IBM System i InstallOption for SAP Business All-in-One
Business challenge
Zenda Leather had a complex mix of different applications at its 11 global
locations. The company’s aging infrastructure was not able to support its
rapid growth, and Zenda Leather was unable to get an overview of its
worldwide sales and production operations. Moreover, some of its IT systems
were actually beginning to fail. Zenda Leather needed a way to more
effectively manage operations at its international business units, one that
was supported by a reliable, high-performance IT infrastructure.
Solution
Zenda Leather chose to run SAP software as its core business solution but
was concerned that it would be a time-consuming, costly process. IBM
Business Partner InterComputer proposed a two-step implementation of IBM
System i
®
InstallOption for the SAP Business All-in-One solution. First, an
IBM System i 550 2-way server was quickly deployed to host the
development and QA environment. Second, an IBM Power 550, SAP edition,
2/4-way server was installed and networked with the first server. The core
SAP business software was then installed on both IBM Power Systems
™

servers.
Benefits
Helps improve and centralize global business operations and provide a
big-picture view from a single, centralized location
Helps reduce costs through access to IBM DB2
®
technology, eliminating
the need to pay a separate licensing fee
Enables international business units to standardize processes through a
shared solution that supports multiple languages
Location: Montevideo,
Uruguay
Industry: Automotive
Profile: A leather manufacturer
for the automotive industry
Size: Eleven production plants
around the world
Solution components:
SAP Business All-in-One
Server services
Storage and data services

115. © 2010 IBM Corporation
IBM Power Systems
115
Groupe Mutuel
Putting a premium on business flexibility by redesigning core processes
Business challenge
To achieve its goal of becoming number one in the Swiss health insurance market,
Groupe Mutuel needed to become more flexible and cost efficient — but without
changing the decentralized structure that is a pillar of its
business model.
Solution
Groupe Mutuel worked with IBM to map the key components of its business
processes as a prelude to redesigning them. To support these new processes, the
company built an SOA-based infrastructure that enables the reuse of services
across all 14 of its business units. By enabling the optimization of core processes
across the entire business — while maintaining each business unit’s unique market
identity — Groupe Mutuel’s new SOA enables the company’s operational efficiency
to catch up with its rapid growth.
“Our unique business model has
been a big part of our rapid growth
and success. By making our
systems and business processes
more flexible, IBM has helped us to
evolve that business model to make
Groupe Mutuel a stronger and
more adaptable competitor.”
— Pierre Marcel Revaz, CEO and
founder, Groupe Mutuel
Solution Components:
IBM Global Business Services
IBM High-Availability Cluster
Multiprocessing (HACMP)
IBM WebSphere Application Server
IBM WebSphere Enterprise Service Bus
IBM BladeCenter
IBM SAN Switches
IBM System i 595
IBM System p5 595
IBM TotalStorage 3500 Tape
Library devices
Benefits
Reduction in operational costs through the standardization of
backend processes
Reduction in the time and cost of integrating new acquisitions via
SOA-based integration
Reduction in time to market with new insurance products

116. © 2010 IBM Corporation
IBM Power Systems
116
Oceanic Worldwide
Consolidation of IBM i & Linux workloads on a single Power system improved IT
Solution
Consolidate IBM eServer™ iSeries™ 810 system and two Intel-
based servers running Linux® onto one
Power system
Use PowerVM to host the IBM i operating system on one logical
partition for shipping, financials, inventory, order-tracking and vendor-
tracking software; use separate logical partition as SUSE Linux
Enterprise Server
Benefits
Three servers become one with lower administration
and maintenance costs.
Employee productivity and efficiency increased
“The IBM solution
supports all of our
critical business
systems and allows us
to focus more
resources on achieving
our strategic
business goals.”
— Paul Elsinga, CFO,
Oceanic Worldwide
Business Challenge
Simply environment and minimize maintenance expenses

117. © 2010 IBM Corporation
IBM Power Systems
117
Royal Cup Coffee deploys a scalable, cost-effective
enterprise architecture with SAP software on IBM hardware
Business challenge
Having witnessed an annual business increase of 20 percent over the past
several years, Royal Cup Coffee needed to update its enterprise resource
planning (ERP) systems. In the past, the organization had standardized on
the SAP ERP application, but the underlying IT infrastructure was
struggling to keep pace with the growing volumes of business data and
higher user levels associated with the company’s success.
Solution
Royal Cup Coffee chose to migrate its SAP ERP systems onto an IBM
System i
®
570 server. The SAP software controls a number of back-office
operations, including financials, controlling, sales and distribution,
production planning and warehouse management. At present, the IBM
server is supporting roughly 1.4TB of SAP data that is accessed by around
150 users spread across 25 states.
Benefits
Helps keep costs low—comparable infrastructures would have required
twice as many servers to provide the same level of availability
Delivers a streamlined infrastructure that helps keep IT management
costs low
Secures a flexible infrastructure that is able to keep pace with client
growth and that can accommodate future service expansions
“The complete reliability of
SAP applications on the
[System] i 570 server
combined with its easy
expandability ensures new
customer service functionality
can be implemented quickly
and at low incremental costs.”
— Brett Caffey, IT manager, Royal Cup
Coffee
Solution components:
SAP ERP application
IBM System i 570 server

118. © 2010 IBM Corporation
IBM Power Systems
118
INTERSPORT Deutschland eG
Business Challenge
Upgrade the company’s SAP applications and deploy a
new scalable infrastructure to support growth in its
business intelligence environment
Implement a high-availability platform that would keep its
SAP solutions online 24x7
Solution
Challenged IBM to demonstrate how the IBM System i5
™

570 and IBM System Storage
™
DS8100 solution would
meet the client’s needs
Implemented the IBM hardware and SAP ECC, SAP
Customer Resource Management and SAP NetWeaver
Business Intelligence solutions
Benefits
Gains a flexible, highly available, high-performance
platform for its SAP solutions
Delivers a scalable environment for the company’s SAP
business intelligence software
Achieves peace of mind for the company with a disaster
recovery implementation that includes full data redundancy www.intersport.de

119. © 2010 IBM Corporation
IBM Power Systems
119
Mineralbrunnen Überkingen
Business Challenge
Maintain SAP ERP (enterprise resource planning)
application availability while production line runs
Refresh server technology to accommodate an upgrade to
the SAP ERP 6.0 application and the SAP ERP Human
Capital Management solution
Solution
Upgraded SAP environment and deployed a new IBM
System i5™ 570 platform
Deployed existing IBM System i™ 520 platform for testing
and quality assurance
Virtualized the System i platforms for optimum server
utilization
Benefits
Shortens query response times to .05 seconds
Reduces total cost of operations and expects to realize a
full return on investment in 36 months
Enables company to sell IT services to other companies,
increasing revenue
www.mineralbrunnen-ag.de
“The need for total reliability is
why we chose to run our SAP
software on IBM System i
servers.”
— Albert Haldenwanger, head
of IT, Mineralbrunnen
Überkingen

120. © 2010 IBM Corporation
IBM Power Systems
120
edding AG greatly improves the performance and availability of
its infrastructure with help from IBM Global Technology Services
Business challenge
edding AG wanted to upgrade its IT infrastructure from version 4.6 of the
SAP ERP application to version 6.0. In the process, the company realized
that its existing IBM System i
®
825 server would no longer provide the
necessary performance.
Solution
edding replaced its legacy server with its existing IBM System i5
®
500
server and a new IBM Power
®
550 Express server, as well as new tape
drives and storage software. IBM maintenance and technical support
services provided both hardware and software support for the new
equipment.
Benefits
Greatly improved performance, availability and utilization of the SAP
infrastructure
All levels of hardware support, including warranties and immediate
onsite service.
Software support including a support line, central problem reporting,
remote defect support, problem analysis and telephone counseling.
Location: Ahrensburg,
Germany
Industry: Consumer products
Profile: A company that
provides professional writing
implements, flip books and
whiteboards
Size: 500–999 Employees
Solution components:
Maintenance and technical
support services
www.edding-ag.com

121. © 2010 IBM Corporation
IBM Power Systems
121
Hemas Holdings PLC
Business Challenge
Simplify and streamline application architecture
Integrate internal business systems to enable a clear view
of enterprisewide business processes
Solution
Deployed the SAP ERP application and the SAP
NetWeaver Business Intelligence component running on
IBM System i™ technology
Integrated systems for financial management, HR, sales
management and other business functions
Benefits
Frees IT to focus on higher-value, strategic tasks
Provides staff with broad access to consistent, accurate
data in real time, improving the quality of management
reporting and decision making
Facilitates the company’s growth strategy by making
detailed, accurate and timely management information
easily accessible
www.hemas.com
“SAP software on the System i
platform offered rapid deployment
and easy management. This
provided a very close fit with our
requirements as a mid-sized
enterprise.”
— Azard Riaz Jhan, senior IT
project manager, Hemas

122. © 2010 IBM Corporation
IBM Power Systems
122
Ahlers AG
Business Challenge
Build an IT infrastructure that would rapidly and reliably run
Ahlers’ new SAP enterprise resource planning (ERP)
environment
Achieve the ability for one-day disaster recovery
Reduce overall operational costs
Solution
Deployed IBM System i5™ 550 technology to support its SAP
ERP environment
Automated backup and recovery with IBM System Storage™
DS8100 storage servers
Implemented an IBM System Storage TS3310 Tape Library to
provide long-term data storage and archiving capabilities
Benefits
Gives management access to key financial data from a single
system
Provides near-continuous operations with fast response times
Enables one day recovery from system failure
www.ahlers-ag.com
“Ahlers AG is very happy with the
IBM System i5 550 solution for
SAP software.”
— Gerhard Meinsen, Ahlers AG

123. © 2010 IBM Corporation
IBM Power Systems
123
Coca-Cola Bottling Company of Northern New England
Tapping into rich collaboration with IBM Lotus and integrated VoIP
Business challenge
An aging and unreliable phone system was proving costly to support,
slowing down productivity with unplanned downtime and an inability to
integrate with modern collaboration tools
Solution
IBM® Lotus Notes® and Lotus® Domino® collaboration and messaging
software integrated with the 3Com VCX VoIP platform on two IBM System
i® 515 servers offers highly available telephony interoperability, fully
integrated with RIM BlackBerry devices for improved collaboration on
the go.
Benefits
Rich unified messaging environment improves communications
between employees, customers and business partners
Simplified system management results in significant time and cost
savings
High system availability ensures staff is instantly accessible and always
has fingertip access to productivity-enhancing collaboration tools
“The 3Com VCX IP telephony
solution ties in well with
IBM Lotus Notes and Domino
applications, so we can leverage
our IBM investments across
the entire environment and
move toward a true unified
communications solution as
resources and requirements
dictate.”
— Debra Zorawowicz, IT Director,
Coca-Cola Bottling Company of
Northern New England
Solution components:
IBM® Lotus Notes® and
Lotus® Domino®
BlackBerry Enterprise Server
3Com VCX VoIP

124. © 2010 IBM Corporation
IBM Power Systems
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125. © 2010 IBM Corporation
IBM Power Systems
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