PPT_Advertisement_Framework_and_Appeal.pptx

Advertising Frame work

1. This is your presentation title How are ads being made?

2. Advertisement

3. How are Frameworks being EXECUTED ?

4. ANIMATION SLICE-OF-LIFE DRAMATIZATION TESTIMONIALS TYPES AUTHORITATIVE DEMONSTRATION FANTASY INFORMATIVE

5. Want big impact? Use big image. Animation

6. Slice of life

7. Dramatization

8. Testimonials

9. Authoritative

10. Demonstration

11. Fantasy

12. Informative

13. A p p e a l s Bring the attention of your audience over a key concept using icons or illustrations

14. TYPES Fear Humor Sex Music Rationality Emoticons Scarcity

15. fear

16. Humor

17. SEX

18. Musical

19. Rational

20. Scarcity

21. Media: Billboard Brand: Bloop

22. Billboard Analysis Executional Framework Appeal Structure of the Ad

23. Fantasy Execution Framework

24. Appeal Humor

25. Structure of the Billboard

26. Amplification Headline Action to take Proof of the Claim Proof of the Claim

27. Media : TVC Brand : Banglalink

28. TVC Analysis Executional Framewok : Dramatization Appeal : Emotional

29. Dramatization Executional Framework

30. Emotional Appeal

31. Structure of the Ad

32. Critics ???

33. Questions ?

34. Thanks!