PPT Design Thinking Bahasa Inggris FIX Banget.pptx

PPT Design

1. [email protected] @ deepusnath

2. Design thinking is  a process for solving problems by prioritising the consumer's needs above all else . It relies on observing, with empathy, how people interact with their environments, and employs an iterative, hands-on approach to creating innovative solutions. [email protected] @ deepusnath

3. How to categorize innovation Innovation can be either a new product , service or business model that uses completely new or existing technology in a new or existing market . Most innovations belong to several categories and the categories also overlap. Thus, the point of categorization is just to provide you with different ways to look at, and approach, innovation. Technology Market Business Model Product or Service Innovation can use either existing or completely new technology. Although innovations are often categorized based on technology newness, it doesn’t necessarily have to involve any technology at all. In addition to technology, innovation can be categorized based on the market it targets and the impact it has on it. Innovation can either sustain the position in an existing market, disrupt an existing market, or create a completely new market. Another way to approach innovation is look at the business model it uses. Innovation can either use a new business model or an existing business model in a new market. Probably the most straightforward way to categorize innovation is to use product/service classification. The main difference between product and service innovations is that products are tangible, whereas services aren’t. [email protected] @ deepusnath

4. Innovation Matrix The Innovation Matrix can be used to categorize innovation based on two dimensions – the impact it has on the market , and the technology it uses. These 4 types of innovations are commonly used, and in the first section of this guide, we’ll help you understand the characteristics and differences between each one. We’ve also included some examples of different types of innovations to give you a concrete idea of how each of them can work in practice. Incremental Disruptive Gradual, continuous improvements on existing products and services. Technology or new business model that disrupts the existing market IMPACT ON THE MARKET TECHNOLOGY NEWNESS LOW HIGH Sustaining A significant improvement on a product that aims to sustain the position in an existing market. Radical Technological breakthrough that transforms industries, often creates a new market. [email protected] @ deepusnath

5. Incremental Innovation Most innovations are incremental, gradual and continuous improvements in the existing concepts, products or services in the existing market. Incremental innovations are slightly better than the previous version of the product or service and has only slight variations on an existing product formulation or service delivery method. Products can be made smaller, bigger, easier to use or more attractive without changing the core functionality of it whereas services can be made more convenient, fast, and efficient for the user, for example. Incremental innovation can attract higher paying customers because it fulfils the customer needs identified from their behavior or feedback. Characteristics: Does not create new markets but happens in the existing one Often doesn’t leverage radically new technology Low uncertainty Low impact on the market, however, can have a significant impact on the business (If your recurring expenses are $1 billion and you can reduce expenses by 1%, you’ll save $1 million. Making $1m profit can take years and often requires large investments) TV today is a result of continuous incremental improvement. [email protected] @ deepusnath

6. Sustaining Innovation Sustaining innovation is similar to incremental innovation in a sense that the product is made slightly better with every iteration, reducing defects. The new improved version of the product can be more expensive and have higher margins than the previous one if it targets more demanding, high-end customers with better performance than what was previously available. However, it might as well be cheaper if it leads to higher volumes and thus higher absolute profits. iPhone 11 Pro Max 1st Generation iPhone Once disruptive but currently fully sustaining and profitable innovation is iPhone, where the recent versions of the phone appeal to the same customer segments and do not create new value networks. New models of the phone sustain the existing business model in the premium segment of the market to meet the needs of a more demanding customers who are willing to pay more for a newer, slightly better version of the phone. Characteristics: Higher profits > focus on profitable segments Sustains or improves the position in an existing market Improves and grows existing value networks Changes are more incremental in nature At risk of being disrupted

7. Netflix vs. Blockbuster Netflix is a classic example of a disruptive innovation that uses new technology and a new business model in an existing market, eventually disrupting Blockbuster. Billion $ 2007 : Netflix launches streaming BANKRUPT $8 BILLION 2004 : Blockbuster launches online on-demand, drops late fees 2007 : Blockbuster launches Total Access DVD-by-mail

8. 2010 2020 2030 Every industry is affected. Mobility Energy Financial services Manufacturing Professional services Technology Travel Retail Media Logistics Real estate Health care Consumer goods Telecom No one knows when the change is going to happen exactly. Here’s our best guess: [email protected] @ deepusnath

9. Examples of product innovation A product innovation can be a completely new product that has never been seen before, an improved version of an existing product, or a new feature to an existing product. COMPLETELY NEW IMPROVED VERSION NEW FEATURE Dynamic LED turning indicators Wireless earpods Fidget spinner [email protected] @ deepusnath

10. Service innovation – Uber is an example of a service company that has created further growth outside its core business . With UberEATS, it has used its strengths and unique capabilities to enter into adjacent markets – restaurant delivery and grocery home delivery businesses. The fact that they’re already in peoples’ phones and that they’re already organizing transportation has helped them to extend their line of offerings and provide their customers with new value. Uber’s unique capabilities enable rapid market entry: Brand recognition Uber’s strong and globally recognized brand has enabled them to enter adjacent markets fast. Technology infrastructure Uber has built a multi-sided technology platform that can be used to exchange value with customers, organizations and other entities in adjacent markets. Network of couriers Uber has one of the widest drivers’ networks (around 3 million drivers) across the globe that they can use to deliver adjacent services.. [email protected] @ deepusnath

11. Process innovation Process innovation generally refers to the   implementation of a new or significantly improved production or delivery method . Robotic process automation (RPA), for example, is the use of software with artificial intelligence (AI) and machine learning capabilities can be used to handle high-volume, repeatable tasks that previously required humans to perform. PRODUCTION PROCESS INPUTS Labor Technology Machinery Materials Changes in culture and structures OUTPUTS Reduced: Wastage Processing time Production costs Improved: Quality Process efficiency Productivity Customer & employee satisfaction [email protected] @ deepusnath

12. Technological innovation Technology as a source of innovation can be identified as a critical success factor for increased market competitiveness. Technological innovation involves new or improved technology, such as new type of machinery or alteration of some form of technology into a product, processes or service delivery methods. Technological innovations can be incremental, disruptive, radical or sustaining. INCREMENTAL DISRUPTIVE RADICAL SUSTAINING iPhone 11 1st generation iPhone Each new car model is just an improved version of the previous one. Serves the needs of a typical customer in the existing market. Initially disrupted the existing market with its advanced technology, impressive user experience and capability for new use cases. Currently making gradual improvements to the products to sustain its position in the market. However, camera technology consists of several technology innovations. Provides radical technology solutions that are transforming the automobile industry. Network of self-driving cars [email protected] @ deepusnath

13. Business model innovation Business model innovation is a  fundamental change in how a company delivers value to its customers or captures it from the market . In practice, it often happens through the development of new pricing mechanisms, revenue streams or distribution channels but isn’t limited to them. Signs that indicate that your business is at risk of being disrupted: Saturated market Outdated technology Undesirable changes in industry conditions Unwillingness or inability to keep up with global trends Low customer satisfaction Purchasing music, for example, has transformed twice in the past couple of decades. iTunes is an interesting example of  disaggregation business model – a strategy that breaks down or separates something into constituent parts or elements. Before iTunes started to sell single tracks, you either had to buy the entire album to hear your favorite song or sit by the radio at the right time to be able to record it. Later, Spotify took the digital music business to a completely different direction with its freemium streaming model by cutting out the middleman and dealing with customers directly online to which Apple now has had to respond with its own Apple Music service. vs. [email protected] @ deepusnath

14. Marketing innovation An innovation is typically considered to be a marketing innovation if it brings significant changes to the “traditional” marketing mix (4Ps: Price, Product, Promotion and Place) of the industry in question. For an innovation to be successful, people need to be able to find it and then benefit from it. The main purpose of a marketing innovation is to create entirely new markets or increase market share in existing ones. The ability to connect with your customers is key and there is always room to improve relationships and customer engagement. Because of the constantly evolving technology and customer preferences, new marketing innovations are needed to promote both new and existing products and services. Coming up with innovative marketing practices enables you to enhance those customer relationships in ways they might not even expect. L’Oréal cosmetics company has developed its  Makeup Genius App  to reach a wider customer group and to elevate their engagement with the brand. Using such innovative technologies in their marketing also has the added benefit of allowing them to enhance the online shopping experience by using data to suggest products that match the personal preferences of the customer. Although technology plays an important role in future marketing innovations, it doesn’t necessarily always have to leverage new technology. L’Oréal – technology at the core of marketing innovation [email protected] @ deepusnath

15. Architectural innovation Architectural innovation  is described as the reconfiguration of existing product technologies and was introduced by Rebecca Henderson and Kim Clark in 1990. The main point in architectural innovation is that while the core components of the product remain the same, the relationship between these components changes. This type of innovation  entails the overall design, system or the way components interact . A classic example of architectural innovation is Sony Walkman. All the main components already existed but were before just used in other products.  [email protected] @ deepusnath

16. Modular innovation Modular innovation  (or component innovation), is the exact opposite of architectural innovation. In modular innovations, one or more components of a product is changed while the overall design stays the same . An example of a modular innovation is a clockwork radio that is powered by an internal generator and provides electricity for long periods of time. It uses the architecture of an established radio but has a different impact because it can be used in areas with power shortages. [email protected] @ deepusnath

17. Social innovation Social innovations are new practices or technological inventions that aim to meet social needs in a better way than existing solutions. These types of innovative solutions can be provided or funded either by public or commercial entities. Although it isn’t always the case, the result of innovation should be improvement. From the society’s perspective, some examples of the fundamental outcomes of social innovations are: Economic growth Increased well-being Increased communication Educational accessibility Environmental sustainability Emerging social issues require new innovative solutions Sustainability and environmental issues, such as climate change, are challenges that require a lot of work and innovative solutions now and in the future. Often, politics or other methods aren’t enough to make a change – at least not quick enough. Policy changes take time to take effect, which is why the long-term survival of our society and nature depends on new, responsible innovative technologies. Thus, new greener technology solutions, such as eco vehicles and clean water solutions will definitely offer many advantages for the future. [email protected] @ deepusnath

18. Source: ARK Investment Management LLC, 2018; Helpman, E. (2010). General Purpose Technologies and Economic Growth. Cambridge, MA: MIT Press; Brynjolfsson, E., & McAfee, A. (2018). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. Vancouver, B.C.: Langara College; Kurzweil, R. (2016). The singularity is near: When humans transcend biology. London: Duckworth. Although radical innovations are rare, there have been more and more of them in the recent past. Now, there’s a new, even bigger wave of radical innovations ahead: The Future of Innovation [email protected] @ deepusnath

19. Incremental Disruptive Sustaining Radical Product Service Product Service Process Technological Business model Marketing Architectural Social

20. [email protected] @ deepusnath

21. Irrespective of your background, as long as you learn and build right skills.. Todays world will accept you, and there is always a pathway you will excel [email protected] @ deepusnath

22. 𝝁Learn WILL HELP YOU TO CONNECT TO YOUR AFFINITY SPACE [email protected] @ deepusnath

23. Young Innovator Program WILL PREPARE YOU TO RIDE THESE WAVES OF CHANGE [email protected] @ deepusnath