PPT- MAGGI

A presentation on brand maggi ( its information, turnaround management strategy) etc.

1. MAGGI

2. AGENDA Introduction History Mission and Vision Objectives Products and Services Reasons for loss making Revival strategy Conclusion

3. INTRODUCTION (history) The MAGGI brand was founded by Swiss entrepreneur Julius Maggi in Switzerland(1884) He first invented a pea and bean ready-to-use soup powder, to provide nutritious and easy to prepare food for busy women who worked in factories and didn't have time to prepare healthy meals The first MAGGI product was followed two years later with the invention of ready-to-use soups Maggi was later acquired by Nestle in the year 1947 Julius Maggi (9 October 1846 – 19 October 1912)

4. INTRODUCTION (history) Maggi is sold in 130 countries across the world and sells over a billion packets in a day Maggi instant noodles first arrived in India in the year 1983

5. Mission and vision The MAGGI brand’s mission is t o be considered as the number one snacking option of India combining the values of convenience, taste and health Its vision is to bring people closer by encouraging homemade cooking and for the family to spend time together when preparing food at home They also aim to help mothers to prepare quick and easy meals for their family members Therefore, MAGGI emphasize that “Happiness is homemade” in 2010 This slogan is useful to grasp consensus from the consumers, they started to eat at home because MAGGI create a convenience platform to prepare easy and delicious foods

6. objectives To promote Maggi noodles as a healthy ready to eat convenient food among mothers and single working professionals To provide line extension by introducing Cup Noodles/Mug Noodles To upgrade the existing product features viz. packaging, ingredients, special additives based on consumer feedback

7. Products and services Maggi Oats Noodles Maggi 2-Minute Noodles Maggi Xtra -delicious Chicken Noodles Maggi Veg Atta Noodles Maggi Cuppa Mania Maggi Magic Cubes Maggi ketchups Maggi Masala-e-Magic Maggi Pazzta Maggi Sauces Maggi Healthy Soups Maggi Bhuna Masala Maggi Coconut Milk Powder

8. Reasons for loss making For three decades, it was a smooth sailing for Maggi; But a storm struck in 2014 when a laboratory in Gorakhpur proved that samples of Maggi contained lead and MSG (Monosodium Glutamate) much beyond the permissible limit Nestle India challenged this decision but the results by Kolkata central laboratory in 2015 confirmed the previous results On 3rd June 2015, the New Delhi Government banned the sale of Maggi in New Delhi stores for 15 days due to these findings Consequently, several state governments began testing samples and banned the product within a few days, Maggi was off the shelves

9. Reasons for loss making Prior to the ban, Maggi owned nearly 80% of the market share in the instant noodles segment. In the blink of an eye, its share jumped to zero The company was neither prepared for it nor did it have any immediate plan of action to overcome it Maggi initially denied the allegations of hazardous composition of Maggi But when it was proven guilty for the second time, the customers were furious There were mass protests by Maggi lovers who were hurt by the severe breach of trust. Maggi was losing not only its market share but also credibility

10. Revival strategy The company started engaging actively in social media and built a strong digital presence to strengthen the Maggi brand Along with TV and print campaigns the company engaged with customers via Facebook and Twitter Nestle used their twitter and facebook accounts to sort out the queries of their consumers about the levels of MSG and Lead found in their product Nestle continued to keep its customers up to date on the investigation into the safety of Maggi noodles on the official Maggi noodles Facebook page, Twitter and website, that extensive testing revealed no excess lead in Maggi noodles They also launched a new page i.e. FAQ page on their official site.

11. Revival strategy Maggi had a tie up with a famous e-commerce website ‘Snapdeal.com’ and came up with the idea of selling maggi welcome kit which was a box containing around 12 packets of Maggi before it was made available in stores This would give the customer an experience of exclusiveness

12. Revival strategy

13. conclusion The Nestle India could succeed in sustaining and regaining its lost image after the rigorous struggle period of five months on its ethical issues of hyper usage of MSG and lead in their product In spite of facing a huge loss, Nestle India managed the period of crisis properly by regularly interacting with their consumers through social media The role played by the Maggi higher officials made it possible to get the approval of its re-sale in India

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