PPT - Off Page SEO Assignment - Nilesh.pdf

Role of Digital marketing in 2025

Digital marketing strategies for online promotion, including driving traffic through SEO, managing social media campaigns, and executing email marketing. Nowadays all businesses are running with digital marketing, early days marketing was done physically door to door and from one place to another in different places. These days people are used to marketing with Speakers, Pamphlets, Hoardings etc. but after the revolution in marketing ,human Trying to do all marketing processes digitally, so doing all kinds of business marketing online is very useful to grow business. Digital marketing is growing in popularity as more companies and organizations. Different industries can use digital marketing to promote their brands and products.

SEARCH ENGINE WORK PROCESS
CRAWLING : crawling is the process where crawlers or bots and spiders search and scan web pages by collecting the information from webpages.
Indexing : indexing is the process organised and storing the data or information of a website to a search engine database center.
Ranking : the position of your website or webpage in the search engine result page called ranking

SERP (SEARCH ENGINE RESULT PAGE)
SERP stands for search engine result page. After searching any query in the search engine search box the page appears known as SERP.

AI AND DIGITAL MARKETING TRENDS
Artificial intelligence is the integral part of digital marketing, where you can use so many tools and technology to build any systems that marketers use such as social media ,customer relationship platforms and search engines.In 2025, digital marketing will continue to evolve at a rapid pace, fueled by the increasing integration of artificial intelligence, voice search, and data-driven personalization. Consumer expectations will demand seamless and meaningful interactions across multiple touchpoints.

Emergence of AI and automation :- Artificial intelligence and automation will play a significant role in digital marketing, automating routine tasks, delivering personalized recommendations, and enhancing customer experiences. Marketers need to embrace these technologies to stay competitive.

AI Roles :- Artificial intelligence (AI) is also making waves in the digital marketing world. AI-powered tools can analyze data, automate tasks, and enhance customer experiences. This innovation has the potential to revolutionize marketing strategies and deliver personalized experiences at scale.

Consumer Behavior and Expectations :- Changing Consumer Behavior and Expectations will earn a competitive edge and foster stronger customer relationships. Adapting to The Changing Consumer Behavior and Expectations will be vital for business success in the future of digital marketing.

More demand :- By 2025, consumers will demand even greater transparency, and ethical marketing practices will become a competitive differentiator. Video content remains one of the most effective forms of digital

1. DIGITAL MARKETING
ROLE OF DIGITAL MARKETING IN 2025
https://schoolofinternetmarketing.co.in/

2. WHAT IS DIGITAL MARKETING
●Digital marketing strategies for online promotion, including driving traffic
through SEO, managing social media campaigns, and executing email
marketing.

3. ●Now days all business are running with digital marketing, early days marketing
was doing physically dor to dor and one place to another diffrent places. those
days people are use to marketing with plemphet ,hordings etc. but after
revolution in marketing , human trying to do all marketing process digitally, so he
doing all kind of business marketing with online And it is very useful to grow
business.
●Digital marketing is growing in popularity as more companies and organizations,
Different industries can use digital marketing to promote their companies,
brands and products.

4. ●SEARCH ENGINE WORK PROCESS
(1)CRAWLING : crawling is the process where crawlers or bots and spiders search and scan web pages by
collecting the information from webpages.
(2) Indexing : indexing is the process organised and storing the data or information of a website to a search
engine database center.
(3) Ranking : the position of your website or webpage in the search engine result page called ranking

5. ●SERP (SEARCH ENGINE RESULT PAGE)
SERP stands for search engine result page. After searching any query in the search engine search
box the
page appears known as SERP.

●AI AND DIGITAL MARKETING TRENDS
Artificial intelligence is the integral part of digital marketing, where you can use so many tools and
technology to build any systems that marketers use such as social media ,customer relationship
platforms and search engines.In 2025, digital marketing will continue to evolve at a rapid pace,
fueled by the increasing integration of artificial intelligence, voice search, and data-driven
personalization. Consumer expectations will demand seamless and meaningful interactions across
multiple touchpoints.

6. ●Emergence of AI and automation :- Artificial intelligence and automation
will play a significant role in digital marketing, automating routine tasks,
delivering personalized recommendations, and enhancing customer
experiences. Marketers need to embrace these technologies to stay
competitive.

●AI Roles :- Artificial intelligence (AI) is also making waves in the digital
marketing world. AI-powered tools can analyze data, automate tasks, and
enhance customer experiences. This innovation has the potential to
revolutionize marketing strategies and deliver personalized experiences
at scale.

7. ● Consumer Behavior and Expectations :- Changing Consumer Behavior and
Expectations will earn a competitive edge and foster stronger customer
relationships. Adapting to The Changing Consumer Behavior and Expectations
will be vital for business success in the future of digital marketing.

●More demand :- By 2025, consumers will demand even greater transparency,
and ethical marketing practices will become a competitive differentiator. Video
content remains one of the most effective forms of digital marketing, and its
popularity will only grow in 2025.

8. Conclusion - digital marketing presents a transformative approach to
reaching and engaging with audiences in today's interconnected
world. its advantages ,including global reach, precise targeting,
cost-effectiveness, and measurable results, underscore its pivotal role
in modern business strategies. By leveraging digital channels
effectively, businesses can not only enhance their visibility and
customer reach but also optimize their marketing efforts to drive
meaningful growth and achieve sustainable success in the digital age.

9. THANK YOU