ppt on amazon and its details and importance

about amazon

1. James Crowe Azael Martindale-Hernandez Bhumika Patel Nathan Ruhling Melissa Sarathy Lexus White

2. Introduction

3. The Industry Amazon is a part of the “e-commerce” Industry The industry has grown about 10% or more each year for the past 15 years. In the recent years, online shopping has become so easy with so many devices such as Mobile phones, Tablets, Laptops. Amazon is seen as being one of the world’s largest online retailer

4. Ti m e line 1995 : S t a r t e d o f f a s a o n l i n e Bookstore 1997 : Started selling shares 1999 : Introduced Toys & Electronics 2000 : New Logo to showcase competitive advantage 2001: First Profit of 5 Million dollars 2007 : Launched Amazon Web services 2005: Introduced Amazon Prime 2006 : Launched Amazon Fresh in Seattle 2007 : Released the Kindle 2011: Released Kindle Fire 2013 : A nn o un c e d Prime Air drone delivery service 2014 : Introduced Amazon Echo

5. Target Market

6. Three Pillars

7. Sel l er s 700,000 Unique Brands 350 Million Products Extend Reach for Small Business Increase Online Presence Accounts for 1:3 Online Transactions Amazon Needs Sellers Offer Education, Training, & Exclusive Tools Inventory Management

8. Customers Always Day One I nn o v a t i o n & C u sto m e r O b s e ss i o n Ideal Target Early Adopters New Parents Amazon Prime Free 2-Day Shipping Exclusive Access to Benefits

9. D e ve l o p e r s Over 70 Cloud Computing Services Operates with 1MM+ Businesses Worldwide Service Areas Ideal Target Frustrated Companies Provide Cost-Saving Solutions Start-Ups Replace Up-front Capital

10. Online Presence

11. H i st o r y Bezos Intrigued with Internet 1994 Entered Market As Bookseller Instant Market Response Low Prices Fast Delivery Expanded into Other Categories Industry Disruptor Earth’s Biggest Selection

12. Website Experience Clean Lines Center Search Bar Navigation Menu Tiles for Browsing

13. Competition

14. Competition Google Adwords Cloud Computing Services Amazon Echo vs. Google Home Apple Kindle Fire vs. Apple iPad Release of iBooks Siri Smart Home Device Wal-Mart Competitive Online Pricing Amazon aspires to be bigger than Wal-Mart Free Two-Day Shipping with Orders over $35

15. SWOT Analysis

16. Strengths Innovation Customer Focus Shipping Low Cost Structure Product/Service Offering

17. Weaknesses Wide Array of Competitors Lack of Focus/Overexpansion Internal Team Structure

18. Opportunities Own Product Line Drone Delivery Services Online Payment System Emerging Markets

19. Th r e a t s Local & International Competition Government Regulations S e c u r i t y & I d e n t i t y T h e f t

20. Business Strategies

21. Build | Resolve Build Strengths Amazon Go D i sr u p t i o n o f B r i c k & M o r t a r Ultra Convenient Shopping No Lines, No Checkout Amazon Fresh Grocery Delivery Prime Members Exclusive Amazon Prime Now Expanding Service Areas Resolve Weaknesses Loyal Customers Will Be Tested Wal-Mart, eBay, Aliexpress Offer Prime benefits to students and non students Offer Exclusive Access for Prime Customers to new services and programs Use Pricing Strategies to Compete with tech companies like Apple and Samsung

22. Exploit | Avoid Exploit Opportunities Be First to Market with New Content Unlimited Streaming with Prime Amazon Firestick allows users to watch content from Netflix, Hulu, HBO NOW, movie rentals, live on- demand sports, etc. Developing the Amazon brand with Echo and Alexa Avoid Threats Loyal Customers Will Be Tested Wal-Mart, eBay, Aliexpress Offer Prime benefits to students and non students Offer Exclusive Access for Prime Customers to new services and programs Use Pricing Strategies to Compete with tech companies like Apple and Samsung

23. Strategic Direction

24. D i f f e r e n t i a t i o n & P o s i t i o n Product Selection Pricing Convenience Customer Service Customer Experience

25. Sustainability Innovation Mobile Applications Ultimate Online Experience

26. Recommendations

27. What’s Next Improve E-marketing Bring light and awareness to their “Hidden Figures” Market through Retailers Reinvent Amazon Video C o n t i nu e I nn o v a t i n g N e w T e c h & S e r vi c e s

28. C o n c l u s i o n

29. Final Thoughts Conclusion One of the world’s favorite online retailers through its customer-centric driven attitude Modernize customer online shopping experience The mission statement for Amazon is very concise and to the point, it outlines exactly what it wants to do. Recommendations Expand Prime Now Service Areas Create New Incentives for Prime Members Innovate with the Goal of Customer Retention

30. Appendix & References About Amazon.com . N.p., n.d. Web. 20 Apr. 2017. web.archive.org/web/20000229045453/ http://www.amazon.com/exec/obidos/subst/misc/company-info.html "About Samsung." History - Corporate Profile - About Samsung - Samsung . N.p., 11 Nov. 2008. Web. 23 Apr. 2017. Allen, Robert. "Top Ecommerce Trends to Inform Your 2017 Marketing Strategy - Smart Insights Digital Marketing Advice." Smart Insights . N.p., 23 Feb. 2017. Web. < http://www.smartinsights.com/ecommerce/ecommerce-strategy/top-ecommerce-trends-inform-2017-marketing-strategy/ >. Alpe, Lauren. "The History of Amazon." The Telegraph . Telegraph Media Group, 14 Aug. 2015. Web. < http://www.telegraph.co.uk/technology/amazon/11790823/The-history-of- Amazon.html>. Amazon. AWS Overview . Seattle: Amazon, Apr. 2017. Web. d0.awsstatic.com/whitepapers/aws-overview.pdf “Amazon Thanks Customers for #1 Ranking in American Customer Satisfaction Index.” Business Wire , Business Wire, 16 Mar. 2017, www.businesswire.com/news/home/20170316005297/en/. Accessed 19 Apr. 2017. “Amazon Web Services: The Secret to the Online Retailer's Future Success | NewsFactor Network.” NewsFactor Network RSS , NewsFactor, 6 Feb. 2017, ww w .ne ws facto r .com/ne ws / A W S -- K ey-t o - A mazon- F utur e - S ucce ss / s tor y .xhtml? s tory_id = 012000E405L C . A cce ss ed 20 A p r . 2017. “AWS Remains Dominant Despite Microsoft and Google Growth Surges.” Www.srgresearch.com , Synergy Research Group, 3 Feb. 2016, www.srgresearch.com/articles/aws- remains-dominant-despite-microsoft-and-google-growth-surges. Accessed 19 Apr. 2017.

31. Appendix & References Banerjea, Sejuti. "Amazon and Google: Head to Head?" Yahoo! News . Yahoo!, 10 Apr. 2017. Web. < http://finance.yahoo.com/news/amazon-google-head-head-181706254.html >. Bezos, Jeff. “2015 Letter to Shareholders.” Received by Our Shareowners, Sec.gov , Amazon, 6 Apr. 2016, www.sec.gov/Archives/edgar/data/1018724/000119312516530910/d168744dex991.htm. Accessed 19 Apr. 2017. Blodget, Henry. "14 Years Ago Jeff Bezos Told You How To Take Over The World." Business Insider . Business Insider, 16 Nov. 2011. Web. 20 Apr. 2017. www.businessinsider.com/jeff-bezos-told-you-how-to-take-over-the-world-2011-11 Chaffey, Dave. “Amazon.com case study - Smart Insights Digital Marketing Advice.” Smart Insights , Smart Insights, 30 June 2014, www.smartinsights.com/digital-marketing- strategy/online-business-revenue-models/amazon-case-study/. Accessed 18 Apr. 2017. D'Onfro, Jillian. "Amazon Has A Key Weakness." Business Insider. Business Insider, 18 competition-2014-12 D ec. 2014. W eb. 14 A p r . 2017. http:// ww w .bu s ine ss in s ide r .com/amazon s -ne w - Dougherty, Michael. "A Brief History of Apple, Inc." Bright Hub . N.p., 25 May 2010. Web. 21 Apr. 2017. www.brighthub.com/computing/mac-platform/articles/65346.aspx . “Ecommerce strategies for retailers, including daily news, articles, research.” U.S. E-Commerce at a Glance {Infographic} , Blogspot, 1 Jan. 1970, internetretailernews.blogspot.ca/2016/04/us-e-commerce-at-glance-infographic.html. Accessed 20 Apr. 2017.

32. Appendix & References Editor Rating: Excellent Comments October 20, 2016. "Amazon Fire TV Stick With Alexa Voice Remote." PC MAG. PC Mag, 20 Oct. 2016. Web. 23 Apr. 2017. Farber, Madeline. "Consumers Are Now Doing Most of Their Shopping Online." Fortune. Fortune, 08 June 2016. Web. < http://fortune.com/2016/06/08/online-shopping- increases/>. Farfan, Barbara. "What Is Amazon.com's Mission Statement?" The Balance. N.p., 20 Mar. 2017. Web. <https:// www.thebalance.com/amazon-mission-statement-4068548> . Hosch, William L., and Mark Hall. "Google Inc." Encyclopædia Britannica. Encyclopædia Britannica, Inc., 11 Aug. 2015. Web. 21 Apr. 2017. < https:// www.britannica.com/topic/Google-Inc >. Kline, Daniel B. “How Many Customers Does Amazon Have?” The Motley Fool , The Motley Fool, 24 May 2014, www.fool.com/investing/general/2014/05/24/how-many- customers-does-amazon-have.aspx. Accessed 20 Apr. 2017. Lee, Timothy B. "How Amazon innovates in ways that Google and Apple can't." Vox, 28 Dec. 2016. Web. 14 Apr. 2017. < http://www.vox.com/new- money/2016/12/28/13889840/amazon-innovation-google-apple?yptr=yahoo > Montgomery, Sue. "Amazon Innovates to Stay a Step Ahead." Business.com, 22 Feb. 2017. Web. 14 Apr. 2017. www.business.com/articles/how-amazon-innovates-to- stay-a-step-ahead. "Our History." Walmart Corporate - We save People Money so They Can Live Better. Wal-Mart, n.d. Web. 21 Apr. 2017. www. corporate.walmart.com/our-story/our-history .

33. Appendix & References Rawlinson, Nik. "Apple turns 40 today - here's its history from 1 April 1976 to 2016." Macworld UK. N.p., 29 Apr. 2016. Web. 23 Apr. 2017. Smith, Dave. “Older People Are More Loyal To Amazon Prime.” Business Insider , Business Insider, 16 Jan. 2015, www.businessinsider.com/amazon-prime-demographics-chart- 2015-1. Accessed 20 Apr. 2017. Stone, Brad. The everything store: Jeff Bezos and the age of Amazon . London: Corgi , 2014. Print. Tam October 13, 2014 6:50 PM PDT, Donna. "Google's 'biggest Search Competitor' Is Amazon, Says Former CEO." CNET. N.p., 13 Oct. 2014. Web. www.cnet.com/news/googles-biggest-search-competitor-is-amazon-says-former-ceo . Accessed 23 Apr. 2017. Team, Trevis. “Why Amazon is betting big on India” Forbes, 16 www.forbes.com/sites/greatspeculations/2016/06/09/why-amazon-is-betting-big-on-india/#2bcc1ca84555 . Accessed 20 Apr. 2017. Wasserman, Steve. "The Amazon Effect." The Nation . The Nation, 10 Feb. 2016. Web. 20 Apr. 2017. www.thenation.com/article/amazon-effect/