ppt on consumer awareness survey

contain questionnaire , analysis of the responses, and conclusion.

1. Consumer awareness survey

2. Content What is questionnaire? Advantages of questionnaire What is consumer awareness? Need for consumer awareness Need for consumer awareness survey Survey on consumer awareness Questionnaire on consumer awareness Responses Analysis Summary and Conclusion

3. What is Questionnaire ? A questionnaire is a research instrument that consists of a set of questions or other types of prompts that aims to collect information from a respondent . The data collected from a data collection questionnaire can be both  qualitative  as well as  quantitative  in nature. A questionnaire may or may not be delivered in the form of a  survey , but a survey always consists of a questionnaire.

4. Advantages of questionnaire It is an economical way of accumulating information. It is economical both for the sender and for the respondent in time, effort and cost . It can cover large group/area at same time. Replies may be received very quickly in questionnaire method, as there is no need to visit the respondent personally or continue the study over a long period. 

5. Questionnaire is comparatively an easier method to plan, construct and administer. It does not require much technical skill or knowledge. It puts less pressure on the respondents for immediate response. He can answer it at his own leisure. Questionnaire has some unique merits as regards validity of information. the responses given by the subjects are available in their own language and version. Therefore, it cannot be wrongly interpreted by the researcher

6. What is consumer awareness ? Consumer awareness means being conscious of having knowledge about the various consumer production laws, redress mechanism and the consumer rights which include right to protection of health and safety from goods and services that the consumer buy, right to be informed about the quality, price, potency, purity and standard of good, right to choose the best from a variety of others, right to get representation if there is any grievance or suggestion, and right to seek redress against unfair trade practice or unscrupulous exploitation. The Consumer Protection Act was enacted in 1986 to protect the consumers from unfair trade practices. There are certain rights provided to every consumer by the Consumer Protection Act. Every consumer must be aware of the consumer rights and responsibilities.

7. Need for consumer awareness Exploitation of consumer. Poverty and illiteracy of consumer. Ineffective consumer law. Information gap. Absence of quality consciousness. Mislead by seller. To create more informed buying decision.

8. Need for consumer awareness survey Through the data collected in survey, the level of consumer awareness in public can be understood. Whether public is aware about the rights provided to them, their duties and various remedies provided for their grievances. It helps   the  society in   becoming more knowledgeable about their rights and products . it also helps the consumer to know about taxes implemented on products and their quality and expiration and manufacturing dates etc.

9. In the present study, an attempt was made to find the awareness levels among the consumers of age group ( 18-25 years) . To collect the data, 20 sample respondents were selected from different part of India. Survey on consumer awareness

10. Questionnaire on consumer awareness

11. Responses Link : https://docs.google.com/spreadsheets/d/1xTz116ZDbfdjzmcCNZ4c_9BMjLdy2hNlaj80o92EY5g/edit?usp=sharing

12. Analysis AGE 20 responses   Age ( in years) No. of respondents

13. Do you examine expiry date of the product when you buy them? 20 responses   INTERPRETATION- From the responses we collected it can be seen that all the respondent responded positively. It shows that consumers are well aware regarding the examination of expiry date of the product. Questions Analysis

14. 2.  Do you check the ingredients of the food item when you buy them? 20 responses   INTERPRETATION- Here we can see that equal no. of consumer shows negative as well as positive response which shows only 50% consumers give their attention to product ingredient during their purchase.

15. 3. Do you check Certification Marks issued for different products in India such as BIS Hallmark, AGMARK, ISI Mark, FPO Mark when you buy any product? 20 responses INTERPRETATION- From the data we can see that only 13 consumers respond positively . It shows less awareness regarding certified marks among consumers .

16. 4. Have you ever cross checked the weights of products mentioned on item? 20 responses INTERPRETATION- As shown in data only 9 consumer respond positively and remaining 11 responds negatively. It shows there are more consumer who does not feel the need to cross check weight of product mentioned on purchased item .

17. Do you check M.R.P (maximum retail price) before buying the product? 20 responses   INTERPRETATION -The data shows that the consumers are very much aware regarding checking of MRP before purchasing any product as all consumer responded positively.

18. 6. When you buy some item, do you insist on a bill? 20 responses   30% 70% INTERPRETATION- According to the data shown 14 people responded positively and 6 responded negatively , showing that there are few consumers who does not demand bill after their purchase.

19. 7. Do you keep the bill carefully? 20 responses INTERPRETATION- The data shows that 9 responded with Yes and 11 responded with No . from this we understand that consumer few consumers keep bill safely.

20. 8. If you realize that you have been tricked by the shopkeeper, have you bothered to complain to him? 20 responses 15% 85% INTERPRETATION- According to data 17 people responded positively and 3 responded negatively , from this we came to understand that most people complain when tricked by shopkeeper but there are few who kept silent about it.

21. 9. Are you attracted by the promotional offers like buy one get one free? 20 responses 20% 80% INTERPRETATION- According to the graph 16 responded with YES and 4 responded with NO showing that many consumers are attracted to promotional offers like buy one get one free.

22. 10. Do you compare the price of the food you buy at other store? 20 responses INTERPRETATION- The data shows that 12 responded positively and 8 responded negatively. That implies that consumers are aware about price of product but there are few consumers who are not aware.

23. 11. Are you aware of the rights available to consumer? 20 responses   INTERPRETATION- The data shows 100% positive response , which shows that all consumers are aware of consumer rights available to them.

24. 12 . Are you aware of the existence of different consumer organization ? 20 responses INTERPRETATION- The data shows that 16 responded with YES and 4 responded with NO . It shows that not all consumers are aware about the existence of consumer organisation .

25. 13. Are you aware where to file complaint if you come across any unfair trade practice? 20 responses INTERPRETATION- The data shows that 18 people responded positively and 2 responded negatively. It shows that most of consumers are aware about where to file complaint for unfair trade practice but there are still few who are not aware.

26. 14. Are you aware of the consumer courts /forums works for consumer grievance? 20 responses INTERPRETATION- The data shows 100% positive response , which shows that all are aware about the existence of consumer court/forum.

27. 15. If yes, have you ever file a complaint in consumer court? 20 responses INTERPRETATION- The data shows 100% negative response which shows that none of the respondent have ever filed a complaint in consumer court.

28. The objective of this project is to assess the people of age group (18 – 25)in the society about different aspects of consumer awareness viz., price and quality of products used by them, about standardization of products, about  Consumer Forum , about their  Rights  and  Duties  etc. Consumers will lead a happy, healthy and prosper life if they fully aware about the above mentioned aspects. For the project report, total  number  20 people were given questionnaire and all belong to urban area where all are literate. Majority of them are students   (95%) remaining (5%) is advocate. Summary and Conclusion

29. As far as  consumer  awareness  is  concerned ,majority of respondents  have knowledge about certified products, check MRP, date of manufacturing and expiry at the time of purchase. However some of them do not check about the ingredients used in the product. On the other hand, majority of them have the knowledge of Consumer Courts,  but  out  of  total  respondents  no one have ever gone to the Consumer court for complaining about different  commodities they  purchased  and  consumed. Lastly, it is evident from   the  study  that,  majority  of  them  insist  for Cash memo at the time of purchase,  but, it is limited to consumer durable goods  and for consumer  non-durable  goods when large quantities of goods is purchased. To  conclude,  people  are  concerned  about  different  aspects of consumer  awareness  i.e.  their  rights and duties,  certified products, MRP, date of manufacturing and expiry of products they date  of  manufacturing  and  expiry  of  the  products they used, Consumer Courts etc as far as urban area is concerned.