PPT ON ICICI

ICICI

1. Presented By ( Bibhudutta Tripathy ) 25.10.2022

2. PROFILE OF ICICI BANK INTRODUCTION ACHIEVEMENTS COMPETITORS MARKET STRATEGY FUTURE PLANS SWOT ANALYSIS CONCLUSION

3. PROFILE OF ICICI Type – Private Industry – Financial Services Founded – 5 Jan 1994; 28 years ago Head Quarter – Mumbai, Maharashtra, India Area Served – Worldwide Website – www.icicibank.com

4. CEO & MD – Sandeep Bakhshi Products – Credit card, Insurance Loan, Investment Revenue – US$ 20 billion (2022) Net income – US$ 3.2 billion (2022) Total assets – US$ 220 billion (2022) No. Employees – 97,354 (2020)

5. ACHIEVEMENTS “ Best Bank in India ” 2004 “ Bank of the Year ” 2006 Golden Peacock Innovative Product/Service 2012 “ Best Retail Bank in India ” 2014 “ Best Phone Banking for End-users ” 2015

6. MARKET STRATEGY To create awareness about products through advertisement 5,534 Branches & 13,222 ATM To maintain its brand of a global bank

7. Open branches in many interior rural areas of India Credit Quality Growth in digital Offerings

8. SWOT ANALYSIS STRENGTH 2ND Largest bank in India Internet services Listed in NYSE WEAKNESS Higher service charges Focus only on high end customer

9. OPPORTUNITIES Expanding business to the middle and lower income group. THREATS NFC More & more banks are coming up

10. ICICI bank is a commercialized Bank hence, it is more customer oriented. iMOBILE gives you the power of leveraging all banking services 24*7 .