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1. Innovation Natural Right is a startup that specializes in providing affordable, sustainable, and energy-efficient lighting solutions through tubular daylight devices (TDDs). TDDs are an innovative technology that captures and distributes natural light from the sun into interior spaces using reflective tubes. Our mission is to make TDDs accessible to everyone and reduce the dependency on electric lighting, which accounts for a significant portion of global energy consumption.

2. Problem statement Describe the current problem of insufficient lighting in buildings and homes, and how it affects productivity, health, and energy consumption. Highlight the limitations of traditional lighting solutions, such as high electricity costs, environmental impact, and poor natural lighting options. Led light has severe harmful effect

3. Flaws in LED Lighting LED lighting emits blue light that can cause eye strain, headaches, and disrupted circadian rhythms. Blue light has also been linked to sleep disturbances and even depression. LEDs have a shorter lifespan and require frequent replacement, leading to environmental waste .

4. How Natural Right Beats the Flaws TDDs use natural sunlight, which is healthy and eco-friendly. TDDs have a lifespan of up to 25 years, reducing environmental waste. TDDs can be installed in any building, eliminating the need for frequent replacements.

5. Business Model Our business model is based on a B2B and B2C approach. For B2B, we plan to target commercial and industrial buildings, schools, hospitals, and other institutions that require consistent and reliable lighting solutions. For B2C, we plan to target homeowners and small businesses looking for sustainable and cost-effective lighting solutions. Also focus in G2B MODEL

6. : Revenue Model Describe the revenue model for Natural Right, which will involve the sale of TDD and hybrid systems to building and construction companies, as well as maintenance and service contracts. Discuss the potential for government subsidies and tax incentives for the use of sustainable lighting solutions, which could increase revenue.

7. Competitor Analysis: Solatube International Inc. is a leading TDD company that has been in operation since 1991. They offer a range of TDD products, including systems for both residential and commercial buildings. Velux Group is another well-established player in the TDD market, with over 75 years of experience in the industry. They offer a variety of TDD solutions, including skylights, roof windows, and sun tunnels. Other notable competitors include Sun-Tek Skylights, Sun-Tek Industries, and Sunscope

8. HOW SURVIVE While there are several established companies in the tubular daylight device (TDD) market, we believe that our innovative approach and cost-effective solutions will allow us to carve out a significant share of the market. Our Natural Right TDD product is designed to address the primary concerns of customers who are looking for a more energy-efficient and cost-effective alternative to traditional lighting solutions. By using high-quality yet affordable materials like PETG and Mylar film reflective pipe, we can offer a TDD solution that is significantly cheaper than our competitors' products.

9. Our research has shown that customers are increasingly looking for sustainable and environmentally friendly lighting solutions, and our Natural Right TDD is perfectly positioned to meet these needs. By providing a more energy-efficient alternative to LED lighting, we can help our customers reduce their energy bills and carbon footprint. Furthermore, we believe that our business model, which focuses on working directly with builders and architects, will allow us to establish a strong foothold in the market. By partnering with these key stakeholders, we can ensure that our product is specified for a wide range of projects, from residential homes to commercial buildings. In summary, we are confident that our innovative approach, cost-effective solutions, and commitment to sustainability will allow us to successfully compete with established giants in the TDD market.

10. HOW WE COMPITE THE MARKET The price of a TDD with alternative materials can vary depending on the specific materials used, their quality, and the manufacturer. However, here is a rough estimate based on the prices we discussed earlier: PETG dome: around 600-800 INR Mylar film reflective pipe: around 30-40 INR per meter PETG diffuser: around 400-600 INR Flashing: around 200-300 INR Roof sealant: around 100-200 INR Assuming a TDD length of 760 mm (which is about 2.5 feet), the cost of materials alone would be around 2,860-3,720 INR. However, keep in mind that these are just rough estimates and the actual cost may vary depending on several factors such as the manufacturer, the location, and the quantity purchased. Whereas othere selling it in 15,000-20000.