PPT-PRACTICAL-RESEARCH social media -2.pptx

Social Media

1. PRACTICAL RESEARCH 2 GROUP 1

2. The Impact of Social Media Utilization As a Marketing Tool to Boost Sales Growth To Grade 12 ABM Student in GSC SPED IS

3.   INTRODUCTION Social media is considered as one of the most recent and significant E-marketing tools in the current time. Social media provides accessibility to customers with the purpose of knowing their interests and needs as well as affecting their purchasing decisions. Social media is defined as the websites that connect millions of users from different parts over the world who share same interests, point of view and hobbies. YouTube, Twitter and Facebook are the best examples on social media that is popular for a large proportion of consumers. So they are used for the exchange of ideas and reviews of a particular product, service or a certain brand to gather information and ideas formation as well as making the right purchasing decision. Therefore , social media are considered as one of the modern electronic marketing tools which are different from other means of traditional marketing, therefore marketing via social media nowadays is the broadest, fastest, cheapest and most effective marketing channel where the consumer can obtain information and features of interesting goods easily with the possibility of completing the purchasing & sale process without the buyer's need to go to goods and items place. Social media marketing has been defined as a form of internet marketing that utilizes social networking websites as a marketing tool. (www.whatis.techtarget.com) Despite of the tremendous development in social media websites and the increase of users number as well as using them as a marketing tool, still the economic feasibility of these social websites needs to be more studied and explored, thus, the purpose of this study is to examine the role of using social media marketing.

4. THE PROBLEM To Determine the Impact of using social media utilization as a marketing tool to boost sales growth by GSC Sped IS Grade 12 ABM Students.

5. METHODOLOGY RESEARCH DESIGN This study was made by the means of Descriptive research design methods of researcher. The researcher attempted to get the answer to the aforementioned problem and to justify and satisfy the objectives of the study. Likewise, it also attempted to know the different impact to their lifestyle. A descriptive research design is a style of research methodology with the goal of describing the traits of a certain phenomenon or group. In this case, the phenomenon being studied is the impact of social media utilization as a marketing tool on sales growth. In the case of the research topic "Impact of Social Media utilization as a marketing tool to boost sales growth to the grade 12 ABM students," a descriptive research design would be appropriate to provide a clear understanding of the students' behavior , attitudes, and perceptions towards the use of social media as a marketing tool . The researchers may have used methods such as surveys, interviews, or observations to collect data on the impact of social media utilization on sales growth, in order to provide a comprehensive and accurate description of how social media is being used as a marketing tool, and what effect it has on sales growth. The goal of this study would be to identify patterns or trends in how social media is used as a marketing tool, and to provide insights that could inform further research or practice in the area of social media marketing.

6. Locale o f the Study This research was conducted in General Santos City SPED Integrated School is situated in Barangay San Isidro. The only integrated school in the city is GSC SPED IS Public Secondary School, one of the bigger schools in General Santos City.

7. Maps of General Santos City SPED IS

8. Participants of the Study Table 1 Distribution of Participants Section Total Population Number of Participants DUMAO 44 17 TACLINDO 44 26 GONZAGA 49 28 TOTAL 137 71

9. Data Analysis To analyze the impact of social media utilization as a marketing tool to boost sales growth to collect data from grade 12 ABM students of GSC SPED IS. The data was collected through surveys. The survey was designed to gather information about the impact of social media utilization as marketing tool to boost sales growth to the grade 12 ABM student. After the data collected, the data must be cleaned and prepared to analysis. The next step is to conduct data analysis. This can be done using various statistical methods by the help of our statistician Engr. Alanis Jane Taclindo . When the data has been analyzed, the results was interpreted. This involves drawing conclusions from the data. It is also important to consider the limitations of the study and any potential confounding variables that may have influenced the result. The final step is to present the findings of the study. The findings was presented in a clear and concise manner and include recommendations to future researchers.

10. Ethical Consideration In doing the research, the researcher examined ethical and moral considerations as well as the study procedure. Participation is voluntary. The respondents in this survey were asked to participate voluntarily. Furthermore, refusal to participate and withdrawal of participation were taken into account without any consequences. Furthermore, there will be no monetary or material incentive in exchange for the respondent's involvement in the study for the researcher's benefit. Confidentiality and privacy. The researcher strictly adhered to the Data Privacy Act of 2012 .

11. Chapter IV PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA 1.1 Commonly Visited Social Media Platforms by the Consumers To respond to the research question on the c ommonly v isited s ocial m edia p latforms by the Consumers, the following were discussed below as findings based from the survey. Based on the survey the most popular platform among the students appears to be Facebook, with 21 students from TACLINDO, 25 from GONZAGA, and 14 from DUMA-O visiting it commonly. Figure 2 presented that Facebook is the most popular platform, with mean of 19.67 consumers visiting it commonly .      

12. Figure 1 Commonly Visited Social Media Platforms by the Consumers Figure 2 The Average Number of Consumer’s Commonly Visited Social Media Platforms

13. Synthesis The findings are supported by the article published by Eight Media. They said that in 2019, there were roughly 74 million Facebook users in the Philippines alone. As of 2020, Facebook has over 93% of the nation’s social media market share, further cementing its dominance. Moreover, Facebook is the main news source for Filipinos. It is also their most popular , making it deal for businesses to advertise their goods or services there. (Eight Media. September, 2021 ).

14. 1.2 SOCIAL MEDIA AN EFFECTIVE MARKETING TOOL To respond to the research question on the social media an effective marketing tool, the following were discussed below as findings based from the survey. Based on the survey ,the table 1 shows the majority of the students surveyed (56 out of 71) hold a positive view towards the effectiveness of social media as a marketing tool. 26 students voted strongly agree and 30 voted agree, indicating a high level of agreement that social media is effective in marketing. The Table 1 showed that social media is widely considered to be an effective marketing tool among the students surveyed. Table 1 SOCIAL MEDIA AN EFFECTIVE MARKETING TOOL  Question   Strongly   Agree (5)   Agree (4)   Neutral (3)   Disagree (2)    Strongly   Disagree      Mean   Is social media an effective marketing tool?   26   30   11   2   2   4.17  

15. 1.3 Marketing Tool Utilization through Social Media can Boost Sales Growth To respond to the research question on the marketing tool utilization through social media can boost sales growth, the following were discussed below as findings based from the survey. Based on the survey the majority of the students (71/71) believe that marketing tool utilization through social media can boost sales growth 70 shows that they agree and 1 of them is disagree which shows that marketing tool utilization through social media has a higher impact on the students.   Question Yes No Mean Do you believe that marketing tool utilization through social media can boost sales growth? 70 1 1.99 Table 2   Marketing Tool Utilization through Social Media can Boost Sales Growth

16. 2 MARKETING TOOLS PERCEIVED EFFECTIVE BY THE CONSUMERS To respond to the research question on the social media an effective marketing tool, the following were discussed below as findings based from the survey. Based on the survey ,the figure 3 shows the marketing tools that are perceived as effective by consumers. Based on the data, the most effective marketing tool is online selling, with a total of 21 students from section TACLINDO, 24 students from section GONZAGA, and 15 students from section DUMA-O selecting it. Figure 4 shows the perceived effectiveness of various marketing tools by consumers from three different sections (TACLINDO, GONZAGA, and DUMA-O). Based on the data, it can be seen that online selling is the most perceived effective marketing tool with a mean score of 20.00.

17. Figure 3 MARKETING TOOLS PERCEIVED EFFECTIVE BY THE CONSUMERS Figure 4 The mean of consumers perceived marketing tools effectively

18. 3 THERE IS AN IMPACT WITH THE USE OF SOCIAL MEDIA UTILIZATION AS A MAREKTING TOOL TO BOOST SALES GROWTH   To respond to the research question on the social media an effective marketing tool, the following were discussed below as findings based from the survey. Based on the survey, the table 2 showed that a majority of the respondents believe that social media can have a positive impact on sales growth. The findings indicated that approximately 59 of the respondents agreed that social media can be an effective marketing tool for increasing brand awareness and attracting new customers. Table 2 The impact of social utilization as a marketing tool to boost sales growth Question Very impactful (5) Impactful (4) Neutral (3) Less impactful (2) Not impactful (1) Mean Question What is the level of impact with the use of social media as a marketing tool to boost sales growth? 29 30 12 4.24 What is the level of impact with the use of social media as a marketing tool to boost sales growth?