Présentation de email marketinggg1.pptx

email marketing

1. Email Marketing: why 75% of your marketing emails are never read?

2. What is email marketing ? «  Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you.  »

3. Examples of different types of marketing emails: Promotional emails • Have a clear call-to-action • This type of marketing email is sent as and when required, in line with the rhythm of a business. Informational emails • Sent according to a set schedule • A newsletter is an opportunity to share insights, thoughts, tips – whatever brings the most value to a company’s audience . 

4. The Benefits of Email Marketing Conversions Brand awareness Customer loyalty

5. Why email marketing is important?

6. PERSONALIZATION: Customers like to feel special in the eyes of the brand and not just be one random customer among another. That is why, more and more, modern email marketing focuses on personalization. Personalization is  when marketers use subscriber data within their email content to make the content feel tailor-made for the individual . It is proven to increase open rates and drive revenue by as much as 760% because it helps marketers give subscribers more relevant, individualized content.

7. Drift – Break The Ordinary: The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Image Source: Drift.com

8. QUESTIONS: