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1. Arena
TRainings
AI INTERGRATED DIGITAL
MARKETING INSTITUTE

2. Introduction to
Digital
Marketing DEFINITION:
Definition and importance of
digital marketing
Transition from traditional to
digital

3. Key Components of
Digital Marketing SEO, SEM, Social Media, Content
Marketing
Email Marketing, Affiliate
Marketing, Analytics

4. Benefits of
Digital
Marketing Cost-effective, measurable, global
reach
High engagement and targeted
marketing

5. Career
Opportunities in
Digital Marketing Roles: SEO Specialist, Social
Media Manager, Content
Strategist