PREPARATION OF Questionnaires Jobush Mathew sjcet- school of management, palai
Questionnaires List of a research or survey questions asked to respondents, and designed to extract specific information .
Purposes… (1) collect the appropriate data. (2) make data comparable and amenable to analysis. (3) minimize bias in formulating and asking question. (4) to make questions engaging and varied.
Steps in preparation of questionnaires Define the topics with details of information needed to answer research question Prepare a list of variables Think ahead about analyzing the information and statistics to be used. Prepare first draft Revise. Change technical terms. Use short sentences .
Pre-test to find out how respondents understand the questions Further sorting out of words and phrases. If possible, do a large pre-test. Administer the questionnaire
Format of Questions Type of response format has implication for analysis Closed questions offer respondents a number of defined response choices Open-ended questions allow respondents freedom to respond in their own way.
Alternative Question Formats Open-ended – Questions in which the respondent answers in his own words Closed-ended (or Fixed Alternative) – Question in which respondent selects one or more options from pre-determined set of responses Simple dichotomy Closed ended question with only two response alternatives Multiple Choice Closed ended question with more than two response alternatives
Measuring Attitude There are two possible formats: The Likert Type ( 7- points format): Strongly agree; agree; undecided; disagree; strongly disagree. Forced Choice (4 - points format): Strongly agree; agree; disagree; strongly disagree.
Pitfalls to Avoid Long complex questions Double-barreled questions Leading questions Double negatives Jargon or abbreviations Words with double meanings Emotionally slanted questions
Administering the Questionnaire Objective is to gather information without error or bias Have standardized interview procedure from one subject to another Probing procedure should be uniform
Interviewers should have prior training for a uniform approach Gestures and body language should be given particular attention
Questionnaire layout Keep questionnaire short if possible, but not too short that you sacrifice needed information Do not over crowd questionnaire Provide decent margin space Use multiple- grid layout for questions with similar responses Use good quality print paper.
Use booklet form if possible Carefully craft the questionnaire title: Captures respondent’s interest. Shows importance of the study. Shows interesting nature of the study.