Presentation (1).pptx on indigo consumer

Presentation on indigo airlines by which we understand consumer perception.

1. Business Research Methods Presented by Shreya Shukla

2. Ques. Develop a research proposal and framework to understand customer perception towards electrical car verve by using research proposal format guidelines along with research timelines budget requires for the research. Ans. Executive summary Sridhar from Bengaluru had developed the electric car- VERVE, which had electric feature means( no clutch, no gears). Two door hatch ,easily seating two adults and two children with also small radius of just 3.5m . The car also runs on battery and compared to other electric vehicles it also has a onboard charging facility. But the product fails in the market and he wanted to repositioned the product in the market by doing conducting some research and want to meet with the customer needs and preferences .

3. Introduction: Sridhar from Bengaluru had developed an electric car-VERVE which had electric features and it did not sustain mush in the market and he decide to conduct an research for repositioning of the product a in the market. Problem Statement : Failing of electric car-VERVE in the market despite having unique features other than any other electric vehicles. Research Objectives: To find out the ways how he will make the reposition successful of his electric car in the market. Importance and significance: To understand the consumer buying behaviour for purchase of the product. By understanding consumer need and preferences he will easily apply his strategies for the repositioning of his product Research design: The research design is explotary or non-conclusive because this research is not conducted earlier so data and information of this research could not be concluded easily. And for this research we need to understand the market potential and , customer need.

4. Data Analysis : After framing the questionnaire the requirement will be found for the market and their potential. Targeted segment people are old people , young students just going college , housewife's etc. According to the collected data or information the ways of opt the strategies to understand the ways how the car should repositioned in the market. Advertisement of the product, promotion and communication with their targeted customer should opt for repositioning . Making them aware and informed them about the product.

5. Results: The result of this research should be conclusive because it can be concluded after taking feedbacks from all the customers and it helps Sridhar to find his ways to make his product repositioned in the market. Scheduling: As we know that the this research is non-conclusive so we need to require many individual for collecting feedbacks and relevant information which take almost 3 month to collect the data And after the analysis of that information and data and take out a relevant information from the data for the decision making process will take approx. 1 month . In total it will take 4 months for collecting data and making decision.

6. Budgeting : Direct cost- The cost which incurred to carry out the whole project process. Personnel costs-1 The cost require for advertisement, promotion and hiring and influencer or celebrity . Recuing costs- Those variables expense which keep acquiring throughout the entire project duration that time took by this project. Non-recuring cost- Those expense which acquire for one interval of time throughout the whole project duration Traveling expense- The cost used for traveling purpose for the research. Indirect cost- The cost which did not require directly but requested to run a project or research in effective way.

7. Ques. DESIGN A QUESTIONNAIRE ON CUSTOMER EXPECTATIONS FROM ELECTRICAL CAR BRANDS VERVE (NOMINAL, ORDINAL, INTERVAL, RATIO, AND FIVE POINT LIKERT SCALE ) 1. What is your name ? Ans.----- 2. What is your age? Ans.------ 3. Do you want to buy an electric Vehicle or Petrol vehicle? Electric Vehicle Petrol Vehicle Both Either electric or petrol vehicle. 4. How frequently do you prefer electric vehicle to your friends. Every times Once in a week Sometimes Never

8. 5. How important is price to you for buying a electric-vehicle? Very important Important Not important Casual(High or low) 6. How satisfied you are with electric vehicle services? Extremely satisfied Dissatisfied Neutral Not Satisfied Extremely dissatisfied 7. What factors discourage you to consider buying an electric car? Limited range Battery discharging High price Consumer preferences 8. What are the qualities you require to see in the electric car? Battery and petrol Effective and quick charging Automatic and manual None of these All of these

9. 9. How much customer is going to like the electric car? Very few Ver much Neutral None of these 10. Likert Scale . In this we have to identify and rank it in order to preferences of the customer . Name Position BMW ix 1 Mercedes-Benz EQE SUV Tata Nexon EV Volvo Audi Q8 e- troni5

10. Ques. What sampling design/method would you suggest for the survey on customer buying behavior towards VERVE car by Sridhar? Justify Your answer? Ans. Firstly we have to collect data which include:- Data collection:- Primary . Questionnaire . Surveys . Expert opinions Secondary . Study of the previous cases on new car launching in the market . Adoption of new ideas and technology by study of literature review of the previous research This research should be cost-effective and efficient Research should be linked with objective and there must be linkage in between the objective. Non-conclusive We are unable to collect data of these research because it cannot happen before so its result is unknown so it is non-conclusive research.

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