presentation by Nandana o as a freelance digital marketer

Hello im Nandana, and I work as a dedicated Digital marketing strategist in Calicut, Kerala. My area of expertise is developing custom digital marketing plans that help companies to improve their online presence. I've worked in PPC advertising, content marketing, social media management, and SEO. I finished my internship at Futura Labs, where I learned useful information and useful skills for the digital marketing industry. My mission is to support my clients reach their marketing goals and generate measurable results.

1. DIGITAL MARKETING
Presentation by Nanadana o
Aug 2024

2. TABLE OF CONTENT
ABOUT US
OUR TEAM
OUR SERVICES
SEO
SMM
EMAIL MARKETING
WEB DESIGN
CONTACT US
SEM
1.
2.
3.
4.
5.
6.
7.
8.
9.

3. ABOUT US
Hello I am Nandana, and I work as a dedicated Digital marketing
strategist in Calicut, Kerala. My area of expertise is developing
custom digital marketing plans that help companies to improve
their online presence. I've worked in PPC advertising, content
marketing, social media management, and SEO. I finished my
internship at Futura Labs, where I learned useful information
and useful skills for the digital marketing industry.

4. OUR TEAM
NANDANA N
freelance digital
marketer
NAYANA P
freelance digital
marketer

5. OUR SERVICES
Search engine optimization
Social Media Marketing
Email Marketing
Web Design
SEARCH ENGINE MARKETING

6. SEARCH ENGINE
OPTIMIZATION
Search Engine Optimization (SEO) is the
process of improving the visibility and
ranking of a website in search engine results
pages (SERPs) through various techniques
and strategies. This includes:
- Keyword research and optimization
- Content creation and optimization
- Link building and outreach
- Technical optimization (site speed, mobile-
friendliness, etc.)
- Local SEO (for local businesses)
The goal of SEO is to increase the quality
and quantity of website traffic by ranking
higher in search engines for specific
keywords or phrases.

7. SOCIAL MEDIA
MARKETING
Social Media Marketing (SMM) is the process of promoting a
brand, product, or service on social media platforms to engage
with your audience, build brand awareness, and drive website
traffic and sales.
1. Creating and sharing content (posts, images, videos, stories)
on platforms like Facebook, Instagram, Twitter, LinkedIn, and
YouTube.
2. Running social media ads (paid promotions) to reach a wider
audience.
3. Engaging with followers through comments, messages, and
reviews.
4. Monitoring and analyzing performance using metrics like likes,
shares, and conversions.
5. Building and maintaining a strong online presence and
reputation.

8. EMAIL MARKETING
Email marketing is the process of sending targeted and
personalized messages to customers and potential
customers via email to:
Effective email marketing involves:
1. Building and segmenting email lists
2. Creating engaging subject lines and content
3. Designing visually appealing emails
4. Personalizing messages using data and automation
5. Analyzing performance using metrics like open rates,
clicks, and conversions
:

9. WEB DESIGN
Web design refers to the process of
creating and building a website,
including the layout, visual elements,
and user experience. It involves:
1. Planning and strategy
2. Designing the visual aspects (color,
typography, images)
3. Creating the user interface (UI) and
user experience (UX)
4. Writing and editing content
5. Building the website using coding
languages (HTML, CSS, JavaScript)
6. Testing and launching the website

10. Search Engine Marketing
Search engine marketing (SEM) is the process of advertising to help your
brand and content appear higher in search engine results. SEM uses a pay-
per-click model to help companies reach target audiences and improve
their visibility in search engines.
1. Pay-Per-Click (PPC) advertising: Creating ads that appear above or
below search engine results, and paying each time a user clicks.
2. Cost-Per-Thousand Impressions (CPM) advertising: Paying for every
1,000 times an ad is displayed.
3. Search engine optimization (SEO) is sometimes considered a part of
SEM, but technically, SEO is about optimizing for organic (free) search
results.

11. calicut
8921185743
http://nandanao.unaux.com/
[email protected]
CONTACT US

12. THANK
YOU