Presentation of ARK.pptx....................

Presentation

1. Brand equity

2. Brand equity Superior Value Worth Image Build confidence

3. Definition of brand equity Brand equity refers to the value a company gains from its name recognition and its perceived benefits and admirable qualities.

4. Example of brand equity Coco cola Blind paste Zehra brand

5. How to create brand equity Problem solving Benefit Quality To see needs and wants Positioing

6. Model of brand equity

7. Brand equity model Brand equity model is  a framework that assesses and quantifies the value, perception and strength of a brand in the market

8. Strategic brand management

9. Definition of strategic brand process Strategic brand management is the process of creating, assessing, and maintaining brand presence, brand equity, and brand awareness to increase revenue and achieve long-term corporate goals.

10. Steps in strategic brand management

11. How to build a brand in 7 steps Research your target market. Determine your brand's voice and personality. Choose your business name. Write your brand story. Create a brand style guide. Design your logo and brand assets. Apply your branding across your business.

12. Conclusion. Conclusion. The strategic brand management process is not just a marketing component; it is a comprehensive approach to fostering a strong, resilient brand that can withstand the challenges of a competitive market.

13. Thank you