Presentation of Guerrilla Marketing - Rachana.pdf

Guerilla marketing is a creative and often unconventional way of promoting products or services. It uses surprise and unusual interactions to grab people's attention. This type of marketing usually requires less money but relies heavily on creativity, timing, and imagination.

The goal is to create a memorable experience that people will talk about and share, especially on social media. For example, a company might set up a surprising public display or an unexpected event in a busy area to engage directly with potential customers in a memorable way.

This approach works well for businesses that want to stand out in a crowded market without spending a lot on advertising. It's particularly popular among small businesses and those that are just starting out.

1. Guerrilla
Marketing
Rachana Mangutkar
Digital Marketing Intern

2. Guerilla Marketing is an
advertisement strategy in which a
company uses unconventional
interactions to promote a product or
service.
Sometimes that method can surprise
us with the way it is presented. It is a
type of publicity with the main idea to
catch people's attention.
What is Guerrilla Marketing?

3. Example of Guerrilla Marketing?

4. Why it’s called as Guerrilla Marketing?
The term is coined from the word “guerrilla”, which
refers to the strategy used by small, agile, and mobile
forces to take their larger, better-equipped opponents
by surprise.
Guerrilla marketing can be traced back to the 1980s.
The concept was introduced by Jay Conrad Levinson in
his book “Guerrilla Marketing.”

5. Types of Guerrilla Marketing:
Ambient Marketing:
Ambient marketing involves placing
advertisements or promotional
messages in unconventional
locations or using unconventional
objects to convey a brand's
message. This could include using
sidewalks, benches, or even public
transportation as advertising space.

6. Types of Guerrilla Marketing:
Ambush marketing :
Use of a product or service at an event
where it is not directly affiliated but in a
way to make it appear so.
So basically if an athlete has
collaborated with say for example with
Nike, he is now a part of Nike! And when
he's attending an event sponsored by a
rival like Adidas, he is ambushing the
event by wearing his signature Nike
products. Or he could also be a player
with a club that is sponsored by Puma.

7. Types of Guerrilla Marketing:
Buzz Marketing:
Buzz Marketing is a strategy that is
built to make people talk about your
brand.
Its goal is to generate engagement
for your company through word-of-
mouth, getting people so impressed
with your product or campaign they
just can't stop themselves from
talking about it.

8. Types of Guerrilla Marketing:
Guerrilla Projection Advertisement:
Guerilla projection involves
projecting images or videos onto
buildings, landmarks, or other
surfaces to convey a brand's
message or promote a product or
service.
This type of marketing can be
particularly effective at night
when the projections stand out
against the darkness.

9. Pros of Guerrilla Marketing:

10. Cons of Guerrilla Marketing: