Presentation on adidas and it's company profile

hlw guyes .this is akash and i am proud to be an SMUCTAN. i give this slide only to help the upcoming apparel students.if u love this pls do a comment and give me encouragement

1. PRESENTATION ON ADIDAS AND IT’S BRANDING PROCESS

2. IDENTITY OR LOGO

3. LOCATION IN BANGLADESH (MAP PREVIEW)

4. Adidas showroom visiting

5. Marketing strategies or branding process

6. RESEARCH REPORT OR SWOT ANALYSIS

7. Target customer of adidas Adidas customers consist of upper & Upper-middle class social groups. To be successful across consumer segments, Adidas acknowledged that a strategy of mass production or mass marketing is no longer sufficient. Only by identifying and understanding consumer’s individual motivations and goals for doing sport, their lifestyle, their fitness level, where they are doing sport and their buying habits will help them in creating meaningful products, services and experiences that build a lasting impression and brand loyalty.

8. MISSION And VISION MISSION- The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening our brands and products to improve our competitive position. VISION they are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product they bring to market. they are consumer focused and therefore we continuously improve the quality, look, feel, and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. they are a global organization that is socially and environmentally responsible, that embraces creativity and diversity, and is financially rewarding for our employees and shareholders. they are dedicated to consistently delivering outstanding financial results.

9. All award and achievements STOP SLAVERY AWARD 2011 – SILVER MEDAL FOR ADIDAS AG AS 'SUSTAINABLE RETAIL COMPANY 2011' 2009 - BEST RATING BY EUROPEAN CONSUMER ORGANISATIONS 2007 – B.A.U.M. ENVIRONMENTAL AWARD 2007 FOR FRANK HENKE, SOCIAL & ENVIRONMENTAL AFFAIRS, ADIDAS 2006 – ADIDAS AMONG TOP EMPLOYERS OF THE YEAR 2005 – ENVIRONMENTAL MANAGER OF THE YEAR

10. Thank you