Presentation on impact of usage of social media among youths

Presentation on impact of usage of social media among youths

1. DETERMINANTS OF USAGE OF SOCIAL MEDIA AMONG YOUTHS BY Nischal Guragain Symbol No. 26377/19 T.U Reg No. 7-2-271-71-2019

2. Context Information Social media: websites and applications that enable users to create and share content or to participate in social networking. Social media typically features user-generated content that lends itself to engagement via likes , shares, comments, and discussion. More than 4.7 billion people around world use social media.

3. Statement of the Problem Is there relationship between learning and social media usage? Is there relationship between entertainment and social media usage? Effect of learning on social media usage. Effect of entertainment on social media usage.

4. Research Framework Learning Entertainment Social Media Usage

5. Purpose of the study Analyze relationship between social media usage and learning. Analyze relationship between social media usage and entertainment. To examine the effect of social media usage on learning and entertainment.

6. Research Design Quantitative Research Design Descriptive Research Design Relational Research Design Casual Research Design

7. Population and sample of the study Youths of Kathmandu Area 97 total respondents Use of convenient sampling

8. Nature and sources of data This study is based on primary data basically questionnaire. Data were collected from textbook, journals etc. Yes/No question , multiple choice questions, rank order and Likert scale questions were included

9. Methods of analysis Descriptive Statistics Correlation Analysis Regression Analysis

10. Descriptive Statistics Variables Mean Median Std. Deviation Variance Learning 3.6323 4 1.04691 1.096 Entertainment 3.7491 4 1.13858 1.296 Social media usage 3.5808 3.6667 1.16496 1.357

11. Correlation analysis between learning and social media usage Variables   Learning Social media usage Learning Pearson Correlation 1 .811** Sig. (2-tailed) 0.01 Social media usage Pearson Correlation .811** 1   Sig. (2-tailed)   ** Correlation is significant at the 0.01 level (2-tailed).

12. Correlation analysis between entertainment and social media usage Variables   Entertainment Social media usage Entertainment Pearson Correlation 1 .835** Sig. (2-tailed) 0.01 Social media usage Pearson Correlation .835** 1   Sig. (2-tailed)   ** Correlation is significant at the 0.01 level (2-tailed).

13. Regression Analysis: Effect of learning on social media usage Coefficients Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta (Constant) 0.303 0.252   1.202 0.232 Learning 0.902 0.067 0.811 13.504 0.01

14. Regression Analysis: Effect of entertainment on social media usage   Unstandardized Coefficients Standardized Coefficients t Sig.   B Std. Error Beta (Constant) 0.377 0.226 1.667 0.099 Entertainment 0.855 0.058 0.835 14.804 0.01

15. Discussion Variables Study Findings Authors Consistent Learning Positive and Significant Ocansey, Ametepe, & Oduro (2016) , Shava & Chinyamurindi (2018) Entertainment Positive and Significant Nyambuga & Ogweno (2014), Ali, Iqbal, & Iqbal (2016)

16. Conclusion Strong relation between use of social media and learning. Strong relation between use of social media and entertainment. Can be beneficial if used effectively. Digital literacy skills must be enhanced.