Presentation on Marketing Mix of Airtel for Service Marketing

This is a presentation on Marketing Mix of Airtel for the subject Service Marketing.

1. MARKETING MIX OF AIRTEL MEMBERS:                                         SUHAIB AKHTAR                                        MEESUM ABBAS                                  MOHD. KAIF                              MD. ZAKI ANWAR KHAN                                 AATIF IQBAL                             WAMIQUE                                  KAIF QURESHI

2. AGENDA 2 Product strategy of Airtel Price strategy of Airtel Place strategy of Airtel Promotion strategy of Airtel People strategy of Airtel Process strategy of Airtel Physical evidence strategy of Airtel

3. Includes all the augmentations & the futuristic product development. PRODUCT CORE BENEFIT Core benefit is what the buyer is really buying. BASIC SERVICE PRODUCT The intangible service through which the core benefit is received. EXPECTED SERVICE Customers expect to get certain service quality or feature when they purchase service. They are unwritten features. AUGMENTED SERVICE Consists of measures taken to differentiate the service from competitors & provide service quality beyond expectations POTENTIAL SERVICE

4. International Roaming Airtel offers international roaming services in over 190 countries, with flexible & customizable plans to help customers. CORE BENEFITS High-speed network Airtel claims to offer one of the fastest & most reliable networks in the country, with 4G & 5G services. Affordable plans Airtel offers a variety of plans to suit different needs & budgets. The company also offers bundled plans. Airtel Payment Bank It is a digital bank service that allows customers to open an account & make transactions using their mobile phones. BASIC SERVICEDS PRODUCT Mobile Services Cellular mobile services across 20* countries. Telemedia services Offers fixed telephony and broadband internet. Digital TV Services Pan India DTH operations coverage across 639* districts. Telecommunication services Wireless & fixed line technology, national & international long distance connectivity.

5. Good customer service support and resolving issues quickly. No payment glitches, payment of plans without any error, with any mode of payment. Delivering what they promised under different packages. Reminder about the plan which is going to be expired & due date of renewing plan. EXPECTED SERVICES AUGMENTED SERVICES Launched India's first-of-its-kind self-serve marketing. Launched a first-of-its-kind, fully-automated digital. Airtel becomes India's first telco to launch Multiplex in Multiverse. Airtel deploys AI-powered speech analytics solutions for customer service.

6. May provide banking services benefits, if paying through using mobile app. Giving OTT plans with their packages, they may start their own OTT platform. In near future, company may shift toward gaming platform as gaming getting recognition in India POTENTIAL SERVICES May become first 6G provider telecom company.

7. PRODUCT OF AIRTEL 8 AIRTEL PREPAID AIRTEL POSTPAID BLACKBERRY WIRELESS HANDHELD VALUE-ADDED SERVICES FIXED-LINE & TELEPHONY BROADBAND & FIXED-LINE INTERNET DIGITAL TV & IPTV DTH OPERATOR

8. 9 CORE Information  consultation Order taking Hospitality  Caretaking  Exceptions  Billing  Payment  About the Airtel center Advertising about new products Email & SMS for due payments Website Airtel Centers Other small shops Call center executives behavior Quick resolution of complaints within a specified time Safe keeping of documents Privacy of customer's call details Refund of not called for plan updates Websites Physical payment kiosks Other small shops Credit Card Debit Card Cash  Net banking Helping customers Guiding customers Advising customers

9. PRICING STRATEGY OF AIRTEL

10. 11 PRICING OF AIRTEL Customer-based  pricing Competitive-based  pricing Flexible pricing mechanism

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13. The company provides various packs with different offers in it to have something for every customer. Airtel focuses on making available some kind of pack with suitable pricing for every customer so that it doesn't lose customers. The company also uses bundle pricing, having lower prices for combo pack, which makes customer to buy more. 14

14. PLACE STRATEGY OF AIRTEL

15. Presence in 17 countries in Asia & Africa The brand has 1,500 franchise stores across the country. LOCATION OF AIRTEL

16. A irtel provides its services via distributors and retailers, which are the baseline of the system. It has service available at local stores, general stores, airtel stores & roadside stalls. The company also has an app and website from which customers can easily avail the services without any hassle as it is very user-friendly. 17

17. PROMOTION STRATEGY OF AIRTEL

18. 19 The advertising strategy of Airtel is very comprehensive and extensive. It has used all the big celebrities to endorse their services like Shahrukh Khan, Sachin Tendulkar, Vidya Balan.

19. 20 They have also organized some unique & interesting marketing campaigns to target the youth audience & connect with the audience. These campaigns have stayed with us till today which proves the effectiveness of the company's promotional mix.

20. 21 Airtel also engages in social topics & does Corporate Social Responsibility activities like Education campaigns, girl child awareness campaigns.

21. PEOPLE STRATEGY OF AIRTEL

22. 23 Airtel focuses on the teamwork approach for effective business strategies. It has got a huge employee base of around 18k employees. One of the major aims of the company is also to have a productive & healthy work environment.

23. 24 Airtel has various department of people like customer service teams, network operators, & local distributors.

24. PROCESS STRATEGY OF AIRTEL

25. 26 Airtel has a very straight & streamlined process. The company has a customer service department through which any problem can be resolved within 24 hours.

26. 27 Airtel has also opened an "Open Network program" through which a customer can check network strength & register any kind of complaint easily to the company.

27. PHYSICAL EVIDENCE STRATEGY OF AIRTEL

28. 29 Airtel retails stores & local stores act as the physical evidence for the company.

29. 30 The proper company-oriented stores have trained employees to help customers with any problem they are facing & by recommending correct plans for them accordingly.

30. CONCLUSION

31. THANK  YOU