Presentation on memes

This is the information about memes how pages have earn using memes and social media marketing for brands.
So it is a good career option if you have intrest in memes and creative enough to make memes .

1. Presented by: Shreya D. Pistulkar

2. The cure for depression – Urban dictionary An idea, behaviour , style or usage that spread from person to person within a culture – Merriam – Webster Dictionary

3. The word  meme  is a shortening of  mimeme  coined by British evolutionary biologist  Richard Dawkins  in  The Selfish Gene  (1976) . The word  meme  originated with  Richard Dawkins ' 1976 book  The Selfish Gene . It is defined as “a pacakage that conveys idea Of a unit of cultural transmission or a unit of imitation” Dawkins was attempting to determine why some behaviours were common in human societies

4. Internet memes are the building blocks of the online culture . From Movies to political parties to campaigners , pressure group Internet users regularly Employ memes to make a point . But why is this? Simply put, the idea at the heart of memes Is the concept of transmission. Content only becomes mene by spreading . By understanding memes we give overselves opportunity to tap into the natural mechanism through which human share ideas online .

5. An “internet meme” is a virtually transmitted cultural symbol or social idea that is shared on social media and spread rapidly by internet users . Memes are most frequently shared on facebook , Twitter sharing and replication of meme is not limited on this platforms They are also spread via email , whatsapp , instagram, snapchat , forum and many other platforms .

6. There are various different formats of memes. This can be generally broken down into four broad categories . 1. Image (macro) memes. 2.Photo memes 3. Video memes 4.Word memes Since gif are an image based format we include it in Macro and photo meme categories.

7. Richard Dawkins proposed that culture seeks to replicate itself in order to ensure it’s continued survival,similar to that of human genes . He outlined three main elements that memes should encomposes in order to spread. 1 . Fidelity: An idea must retain a certain amount of “Truth” in its replication for it propagate as a measurable unit. 2.Fecundity: An idea must be transmitted to a certain minimum number of people to ensure viability . 3. Longevity: Memes do not need to last forever , they just need to last long enough to propagate.

8. 1. Social Currency : Will it the user seem intelligent,funny,trendy or in the know ? 2. Emotions: Happiness, wonderment, nostalgia but also sadness, shock or fear.Overall, positive emotions generally genrate more shres than negative 3.Usefullness: This include two types of usefulness : Information,like the lockdown on an issue of relevance; and incentive Like competition or promotions. 4. Storytelling: Good storytelling is rewarded with sharing .

9. Twitter analytics Why should you use it? Helps to see who your followers are How they are engaging with your content Ways to target your audience for better engagement.

10. Instagram analytics Make your instagram a business . Trick to see specific insight You can see upto 2 years of analytics and as small as 7 days worth

11. Facebook analytics Graphics are everything Vedios get more engagement. Be aware of algorithm changes .

12. A consumer brand spends Rs 1,000-50,000 on a meme. A page with a million likes charges Rs 1,000-Rs 1,500 for visibility on Facebook and around Rs 3,000 for Instagram, creators said. Earlier, meme pages used to make money mainly through Google advertisements, videos or cross promotions. Today, they rack up anywhere between Rs 10 lakh and Rs 4-6 crore in yearly turnover.

13. Clever use of memes can raise awareness of brands , product or service .And helps organization to connect with their targets audience. Many brands have taken to using memes for their marketing efforts, and there are rewards for those who do it well.

14. Brands that turned the tides with Meme Marketing #Gucci #Redbull

15. Brands that turned the tides with Meme Marketing #BigBazaar #hotstar

16. Brands that turned the tides with Meme Marketing #brand factory #tinder

17. Ad parody Ad Parody was started by a group of young millennials & Gen Z students, straight out of college with no marketing background but a lot of passion for it.  Within 18 months of inception, Ad Parody, with its original content, has built a loyal following of 117,000, many of whom are brands, people from media houses, content creators, YouTubers etc! They started by creating a series of posts on Ad Parody with the #SmartChakra hashtag and soon the Internet took it by storm and started making their own versions of the #SmartChakra. Within a span of 24 hours, the #SmartChakra had seen more than 500+ versions, with 100+ brands contributing to the trend. Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend and global brands like Hotstar USA & Hotstar Canada also participated. Ad Parody is a contemporary digital property that serves as an extension of Wubba Lubba Dub Dub's moment marketing philosophy. That means it has a take on everything trending on the internet before anyone else does. What makes Ad Parody stand out is the fact that it focuses on brands and business

18. There are two approaches while creating a meme for PR or marketing purpose. 1. Adapt exciting meme 2. Create entirely new Content Both options have advantages and disadvantages.

19. Using an existing meme (meme-jacking) Pros : An existing meme already has recognisability and momentum,and adapting content can suggest that the brand is “plugged in” Cons: If the adaption of meme is not well executed, companies can be accused of hijacking trend; brands may also miss the boat if they take too long to execute. Creating an original meme Pros : This can ensure that the content is align with brand objectives and could position a company as trendsetter. Con: It can be difficult to generate fraction or momentum when pushing out your own original meme.

20. Meme in news BBC news featured a article on 27 Dec 2019 on “The Decades In Memes”.

21. Ask yourself whether memes are an appropriate vehicle for your audience. Research and choose your meme wisely. Plan ahead to ensure time. Ensure that the content fits your brand. Execute well. Get in touch.

22. Memes leads to discussion on seemingly boring information It attracts Younger generation to your social media It can make you feel happy and change your mood if you feel sad. Many people are making money from it so if you are creative enough to make memes then it is a good career option. There is a option for social media marketing using memes because nowadays people are focusing on digital skills. It attracts people.

23. Reference https://en.m.wikipedia.org/wiki/Meme https://www.google.com/amp/s/www.firstpost.com/india/ad-parody-the-creative-mogul-behind-smart-chakra-8150391.html/amp https://flamingtext.com/logo/Design-Meme https://www.google.com/amp/s/www.exchange4media.com/amp/marketing-news/more-than-100-brands-participate-in-ad-parodys-latest-trend-smartchakra-99991.html https://medium.com/@youngunindia/7-brands-that-turned-the-tides-with-meme-marketing-26056bf6569f https://influencermarketinghub.com/instagram-meme-accounts/amp/ https://www.google.com/amp/s/blog.hootsuite.com/instagram-statistics/amp/