PRESENTATION ON THE BRAND FABINDIA

This presentation provides a complete view on the brand Fabindia. Their manufacturing process/design concepts etc. all are covered in here.

1. Presentation On Fab India

2. ABOUT Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes. Fabindia links over 80,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. Fabindia's products are natural, craft based, contemporary, and affordable. Overall Revenue =$65 million.

3. The Vision At Fabindia they celebrate India, and endeavor to bring all that they love about India to customers around the world. The Mission To harness the transformative power of a well-run business committed to profitable growth in support of Fabindia’s Vision. To strengthen and support their community of customers, designers, artisans, farmers, makers and entrepreneurs inspired by India. To give their customers, products that delight them by interpreting their rich heritage and traditional knowledge, while protecting the natural environment.

4. Today, with a pan-India presence, Fabindia is the largest private platform for products that derive from traditional crafts and knowledge. A large proportion of these are sourced from villages across India where the company works closely with the artisans, providing various inputs including design, quality control, access to finance and raw materials. Fabindia’s endeavor is to bring customers a choice of products – and lifestyle – that offers an alternative to the mass-produced, while creating sustainable livelihoods in the rural sector. Today’s Scenario

5. Fabindia's Head Office is Located in New Delhi,India Over the next two decades Fabindia, emerged as a successful retail business in India, with 271 retail outlets within the country and 11 abroad. STORES

6. Color Palette

7. The Look Book

8. Merchandise Available

9. STP SEMENTATION Psychographic Men, women who want to buy complete Indian products. Occasional Urban and middle class families. TARGETTING It should remain as niche. POSITIONING Shows itself as a brand of Indian Festivals. Lifestyle brand which is Indian at heart.

10. FabIndia’s relentless focus on effective direct supply chain management(SCM) forms the core of its business model. Its strategy is to procure products directly from rural weavers and also making them direct shareholders in the company. SCM model consist of two levels of suppliers : National and regional based. As they procure directly from rural artisans hence profit margins are higher. Business Model

11. Store Display Color wise assortment of garments Most of the racks are attached to the walls In the middle there are separate tables for displaying garments to the customers.

12. H O M E D E C O R A P P A R E L H E A L T H & W E L L N E S S A C C E S S O R I E S 20% 15% 5% 10% 5% 5% 5% 10% 10% 5%

13. PRICE APPAREL : Rs.800-Rs.40,000 FOOD PRODUCTS: Rs.40 – Rs.2500 ACCESSORIES : Rs.250 – Rs.6000 HOME DÉCOR : Rs.350 – Rs.8,000 HOME FURNISHING – Rs.4,000 – Rs.55,000 BEAUTY : Rs.120 – Rs.3000

14. Each FabIndia Store has its own Buying Plan according to Inventory, past sales. Each Store is allotted with wallet based on the budget that is planned by Marketing People and Finance People at the Headquarters. Buying is done after each week after checking the inventory for replenishing the stock. Each Garment style has a code called style no. and to replenish that style the style no. and quantity is fed into their systems. . Assortment Planning

15. Contd … No goods are supplied to the suppliers even if the supplied good do not match with the demand. Payment mostly done in form of cash. Helps in arranging micro-finance for the artisans. Store managers and staff continuously give feedback about customer preferences and feedback to supply chain and design team.

16. B elieve in endorsement through their customers rather than celebrity endorsements. Customer Experience

17. Customer friendly aesthetics

18. Company will give bonus and incentives, once your store target achieved. Company offers health insurance and maternity leave. Insurance, Health & Wellness Health Care & Insurance Family & Parenting Work From Home Maternity & Paternity Leave Flexible Hours Employee Benefits

19. Promotion Fabindia is a great believer in mouth publicity and depends on its loyal customers to become its advertising agents.  They allows EMI options in some high-priced items to its loyal customers.  The company has taken help of print media to advertise its products through in-store posters, mobile marketing and advertorials . 

20. PROMOTIONS

21. What's New? Fabindia to open 10 experience center's by 2018. Ethnic lifestyle retailer  Fabindia  has launched a new retail format called the 'Fabindia Experience Centre', and plans to open 10 such stores by the end of 2018, according to a senior company professional.

22. THANK YOU