Presentation shrav. pptx documentation

Principals and marketing

1. Kensri Degree College Mariyannapalya, Thanisandra, Bengaluru Subject : P rinciples of Marketing Guided by K avya ma’am Assistant professo r Presented BY Shravani M.R 1 st sem B.com

2. Place and promotion According to Philip kotler promotion includes all the activities the company under takes to communicate and promote its products to the target market. Meaning of promotion

3. Significance of promotion promotion is a key marketing component that helps businesses communicate with their target audience and drive sales. creative awareness influence consumer behavior shape brand image survive off-season

4. Meaning of advertising it is always a big part of the promotional mix because of the far and wide rich of advertising and the message that you can send to your existing and potential customers. good advertising can build a solid brand for the company include but not limited performed by retailers (profit or non-profit)

5. Objectives of advertising 1. Awareness and visibility
2. Brand building and positioning
3. Lead generation and sales
4. Customer engagement and retention
5. Image and reputation enhancement

6. Characteristics of an effective advertising 1. Paid form of communication
2. Non-personal (mass communication)
3. Targeted audience
4. Promotional message
5. Various media channels (print, digital, broadcast, outdoor)

7. Types of advertisement 1. Print Advertising (newspapers, magazines)
2. Digital Advertising (online, social media, email)
3. Broadcast Advertising (TV, radio)
4. Outdoor Advertising (billboards, posters)
5. Experiential Advertising (events, sponsorships)

8. Print Advertising Print Advertising refers to the use of printed materials to promote products, services, or ideas through various media channels, Newspapers Magazines Billboards Flyers Brochures

9. Digital Advertising Digital Advertising refers to the promotion of products, services, or ideas through online channels, leveraging digital technologies to reach target audiences. This includes.

10. Broadcast Advertising Broadcast Advertising refers to the promotion of products, services, or ideas through electronic media, specifically: 1. Television (TV) Advertising 2. Radio Advertising 3. Online Video Advertising (e.g., YouTube, Hulu) 4. Podcast Advertising 5. Cinema Advertising (movie theaters)

11. Outdoor Advertising Outdoor Advertising (OOH) refers to advertising that reaches consumers outside their homes, in public spaces. 1. Billboards (highway, urban) 2. Transit Shelters (bus, train, airport) 3. Mall Displays

12. Experiential Advertising Experiential Advertising (XA) involves creating immersive, memorable experiences that connect consumers with brands, products, or services. Sponsorships and Partnerships (sports, Social Media-Integrated Experiences music, arts)