Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility

Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility

1. Title Lorem Ipsum Sit Dolor Amet www.WindustMeadows.com

2. Mission, Goals, Priorities, Public Safety is Job #!, Traffic Violations, Federal Crimes, Triple Constraint Public Safety, Engagement, Communication, Civic Education, Litter, Branding, Awareness, Setting Expectations Governance

3. Parking Inconsistent with WA law, signage issues and not a priority compared to moving violations and Federal Crimes

4. Parking As written the notice leaves the door open to litigation, Makes local governance look petty Encourages civilian confrontation – Antithetical to Public Safety Signage around is inconsistent and may be unenforceable a the association nd or lead to litigation. Not high priority compared to moving violation & Vandalism including Federal Crimes

5. Communication - Reach Expand Board of Directors From Three to Five

6. Goverance Wealth Of an HOA Triple Constraint

7. Wealth Of an HOA Triple Constraint

8. Wealth Of an HOA – How You Say It

9. Wealth Of an HOA – How You Say It

10. Wealth Of an HOA – How You Say It

11. Wealth Of an HOA – How You Say It

12. Demand Curve Shift With Brand Equity Volume Effect Q 2 Q 1 P 2 P 1 Price Brand Equity Leverage Quantity Price or Margin Effect Brand Equity is the Premium that Consumers Pay for Your Products and Services... Brand Equity

13. 67% - There is no risk associated with buying brands with which you are not familiar Lack of substantive differentiation 72% - A well-known brand is an important factor on making buying decisions Why Brand?

14. Brand – Short Cut

15. Agricultural Chemicals $XX.00/ c.wt . Brand – How You Say It

16. Better Living through Chemistry $XXX/bag DUPONT Brand – How You Say It

17. Product, Price, Community, Communication and Distribution Programs Wraparounds Conceptual Model of Brand Equity Core Product/ Service Source: Keller (1996), Aaker (1996), Strategic Market Research Group, Marketspace Analysis . . . provides positive consumer responses . . . A good brand . . . Customer Benefits Confidence Loyalty Satisfaction Firm Benefits Reduced marketing costs Increased margins Opportunity for brand extensions . . . and benefits both target customers and firm Brand Awareness Depth Breadth Brand Associations Strength Relevant Consistent Valence Uniqueness Memorable Distinctive

18. Marketing Programs to Build Brand Equity Brand Equity Product Pricing Communication Promotional Program Distribution

19. Functional Intimate Evangelist TIME CUSTOMER PERCEPTION General Personal Other Customer Experience (f)Time

20. Brand Equity Brand Loyalty Brand Awareness Perceived Quality Brand Associations Other Assets Reduced Marketing Costs Trade Leverage Attracting New Customers Time to Respond to Competitive Threats Anchor to Which Other Associations Can be Attached Familiarity - Liking Signal of Substance / Commitment Brand to be Considered Reason-to-Buy Differentiation / Position Price Channel Member Interest Extensions Help Process / Retrieve Information Differentiate / Position Reason-to-Buy Create Positive Attitudes / Feelings Extensions Competitive Advantage Provides Value To Customer By Enhancing Customer’s: Interpretation / Processing of Info Confidence in the Purchase Decision Use Satisfaction Provides Value To Firm By Enhancing : Efficiency & Effectiveness of Marketing Programs Price / Margins Brand Extensions Competitive Advantage

21. Brand Drivers Time Unlimited Options Money Energy Limited Consequences

22. Branding — Conclusion Branding is fundamentally different from the other marketing activities — product, pricing, communication, community and distribution — in three ways: Brands are reflections or outcomes of the firm’s marketing activities Unlike the other activities, branding is an integral part of every marketing activity and strategy Strong brands can be used to enhance the effectiveness of all other marketing activities The branding process includes seven steps: 1) clearly define the target audience, 2) understand the target customer, 3) understand the competition, 4) design compelling Brand Intent, 5) identify key leverage points in customer experience, 6) execute the branding strategy and 7) establish feedback systems.

23. Every Organization has an ‘identity’ – whether it chooses to control that image, or not A Good Brand is an identify which is Recognition “shorthand” Consciously developed Purposeful Cultivated A Bad Brand Is ‘what happens’ to you The discrepancy between promise and delivery Brand Truisms

24. A Brand is the difference between inherent worth and perceived value A Brand is a Unique Selling Proposition which translates into Marketing Advantage Profit Margin Higher Multiples Brand Drivers

25. A Brand has An “aura” Identity Personality Customer-’stickiness’ Positive inertia Brand Drivers

26. The Business Customers (number/type) Fees/Prices (revenue) Defines & Drives Business Value The Brand Customers (number/type) Potential Markets Served (size/growth) Brand Share Potential Brand Contribution Brand Value The Business and the Brand are Intertwined Today’s business is the DNA of the Brand and its potential to create value via strategic decisions, such as diversification Measuring Brand Value

27. Brand Equity Brand Loyalty Brand Awareness Perceived Quality Brand Associations Other Assets Reduced Marketing Costs Trade Leverage Attracting New Customers Time to Respond to Competitive Threats Anchor to Which Other Associations Can be Attached Familiarity - Liking Signal of Substance / Commitment Brand to be Considered Reason-to-Buy Differentiation / Position Price Channel Member Interest Extensions Help Process / Retrieve Information Differentiate / Position Reason-to-Buy Create Positive Attitudes / Feelings Extensions Competitive Advantage Provides Value To Customer By Enhancing Customer’s: Interpretation / Processing of Info Confidence in the Purchase Decision Use Satisfaction Provides Value To Firm By Enhancing : Efficiency & Effectiveness of Marketing Programs Price / Margins Brand Extensions Competitive Advantage

28. Tools If the Only Tool We Have is a Hammer, We Tend to See Every Problem as a Nail -- Maslow