PRESENTING AND REPORTING IN RESEARCH.pptx

PRESENTING AND REPORTING IN RESEARCH

1. TITLE: PRESENTING AND REPORTING RESEARCH FINDINGS PRESENTED BY: MR. DARWIN MONG’ARE DATE: 19 TH SEPT. 2025

2. COMMUNICATING DATA FOR INFORMED DECISION-MAKING

3. Agenda & Purpose What We'll Cover The "Why": Purpose of Reporting in Industry The "What": Key Components of a Research Report The "How": Presenting Data-Driven Insights Ethical Considerations Best Practices: Storytelling with Data Case Study: Board Presentation Walkthrough Purpose: To equip teams with strategies to effectively communicate research findings and drive actionable business outcomes.

4. Why It Matters: Purpose in Industry From Data to Decision Research reporting is not just about data; it's about enabling strategic action. Support Critical Decision-Making Demonstrate Clear ROI and Justify Investment Ensure Regulatory Compliance Drive Product & Process Improvement Communicate Value to Stakeholders and Clients

5. Component Description Example Executive Summary High-level overview for busy decision-makers "Battery range is the top customer complaint." Data Visualization Graphs, charts, and dashboards for clarity Bar chart of failure causes. Interpretation Explaining what the data means "35% of downtime is caused by overheating." Recommendations Actionable next steps based on evidence "Implement predictive maintenance protocols." Key Components of an Industrial Report Building Blocks of Effective Communication

6. Industrial Example: Manufacturing Reducing Machine Downtime Research Finding: Root cause analysis identified overheating from poor maintenance as the primary driver of downtime. Reporting: Technical report with statistics, failure pattern charts, and root cause analysis. Presentation: Engineering team presented findings to management with data visuals. Impact & Action: Company approved investment in a predictive maintenance system, reducing downtime by 20%

7. Element Research Report Executive Summary Length Long, detailed (30+ pages) Short, concise (1-2 pages) Audience Technical teams, analysts Executives, managers Content Full methodology, raw data, deep analysis Only key findings, conclusions, and recommendations Goal Document the entire process Enable quick, informed decision-making The Research Report vs. Executive Summary Tailoring the Message to the Audience

8. PRESENTING DATA-DRIVEN INSIGHTS TURNING NUMBERS INTO NARRATIVE

9. Effective presentation requires Audience Understanding: Technical vs. Non-technical Clear Visualization: Use tools like Tableau or Power BI Concise Messaging: Focus on key insights, not just data. Actionable Recommendations: What should we do ? Storytelling: Provide context, conflict, and resolution . Example: A heatmap revealed a dead zone in a retail store. Relocating products there increased sales by 15%.

10. ETHICAL CONSIDERATIONS REPORTING WITH INTEGRITY

11. Key principles for ethical dissemination Honesty & Accuracy: Report all data, including negative results. Transparency: Disclose limitations, methods, and conflicts of interest. Confidentiality: Protect sensitive participant/client data. Avoid Misleading Information: Do not distort visuals or omit key context . Consequence of Breach Loss of trust, legal penalties, reputational damage, and harmful decisions.

12. BEST PRACTICES PERSUASIVE STORYTELLING WITH DATA

13. The Art of Influence Know Your Audience: Tailor the message to their goals. Define a Clear Message: What is the one thing they must remember? Us e Simple Visuals: Choose the right chart for the story. Structure as a Story: Context: What is the situation? Conflict: What is the problem or opportunity? Resolution: What does the data say we should do? Highlight Impact: Always connect to business value (ROI, cost savings, risk reduction).

14. CASE STUDY

15. Presentation to a Board of Directors GreenTech Solutions: Solar Panel Expansion Company : GreenTech Solutions (Renewable Energy Firm) Audience : Board of Directors (CEO, CFO, Investors) Objective : Obtain approval for investment in new regional markets. Key Research Findings: Regions A & C show highest solar potential and demand. Projected Payback Period: 4 years Projected 10-year ROI: 18 %

16. Presentation Structure The Board Deck Outline Introduction: Agenda & Strategic Objective Market Opportunity: Demand charts & solar irradiance maps. Financial Analysis: Costs, payback period, and ROI (Clear graphs and tables). Risk Assessment: Regulatory hurdles and mitigation strategies (e.g., local partnerships). Recommendation: "We recommend an initial investment in Region A, with further due diligence for Region C .“ Impact Result : Investment approved for Region A.

17. Key Takeaways Purpose-Driven: Always link findings to business objectives and decisions. Audience-Centric: Tailor the depth and language of your report/presentation to who is listening. Clarity is Key: Use visuals and simple language to make complex data understandable. Action-Oriented: End with clear, justified recommendations. Ethical & Honest: Build trust through transparency and accuracy.

18. THE END THANK YOU