Price determination under monopoly

27,163 views 19 slides Oct 20, 2016
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About This Presentation

Price determination under monopoly, Demand under Monopoly, Equilibrium & Price Determination, Short Run Equilibrium


Slide Content

Price Determination under Monopoly JITHIN K THOMAS BERCHMANS INSTITUTE OF MANAGEMENT STUDIES

Monopoly Monopoly is a market situation where there is a single seller. There are no close substitute of the commodity it produces, there are barriers to entry .

Features Single seller and large number of Buyers No Close substitute Firm is the Industry Barriers on entry of new firms Producer is price maker

Types of Monopoly Natural Monopoly Pure Monopoly Imperfect Monopoly Legal Monopoly Public Monopoly General Monopoly Discriminating Monopoly

Demand under Monopoly Demand Cost

Equilibrium & Price Determination A monopolist is in Equilibrium when he produces that much amount of output which yields maximum total profit. MR must be equal to MC MC must cut MR from below

Approaches to Equilibrium & Price Determination Total revenue & Total Cost Approach Maximum profit when difference between TR and TC is maximum.

Marginal Revenue and Marginal Cost Approach A monopolist is in equilibrium when MC = MR MC cut MR from Below Analysis can be conducted in two time periods The short run The long run

Marginal Revenue and Marginal Cost Approach Short Run Equilibrium Under Monopoly Supernormal profit

Short Run Equilibrium Under Monopoly Normal profit AR = AC

Short Run Equilibrium Under Monopoly Minimum Loss Due to depression Fall in demand Continue to produce AR=AVC

Long Run Equilibrium Under Monopoly All factors are variable LMC cuts MR from below

Elasticity of Demand and Monopoly Price Monopoly Equilibrium and Lows of costs Elasticity of demand Inelastic Demand - Fix high price Elastic Demand - Fix law price

Effects of laws of Costs Diminishing Costs Constant Costs Increasing costs

Degree of Monopoly Power Concentration Ratio Profit rate Leaners measure Degree of Monopoly Power =  

Misconceptions Prices under free competition are lower than Monopoly. Monopolist seek maximum per unit profit

Misconceptions Maximum profit, not maximum price Maximum total profit, not maximum profit per unit Economies of scale Law of increasing return

Monopoly Price Large scale of production Fear of rivals Little risk Public welfare Other factors