Principle of design

7,787 views 15 slides Aug 13, 2016
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Principle of design By:-Rahul Gupta

What is principle of design ? The  principles of design  describe the ways that artists use the elements of art in a work of art. Balance is the distribution of the visual weight of objects, colors , texture, and space. If the  design  was a scale, these elements should be balanced to make a design  feel stable.

What are the types of principle of design ?

What is Balance ? A n even distribution of weight enabling someone or something to remain upright and steady or A situation in which different elements are equal or in the correct proportions . There are 2 types of balance :- 1.symmetrical balance 2.Asymmetrical balance

symmetrical asymmetrical

What is emphasis of design ? Emphasis  is defined as an area or object within the artwork that draws attention and becomes a focal point. Subordination is defined as minimizing or toning down other compositional elements in order to bring attention to the focal point.

What is Contrast? Contrast  is the difference in luminance or colour that makes an object (or its representation in an image or display) distinguishable. In visual perception of the real world,  contrast  is determined by the difference in the color and brightness of the object and other objects within the same field of view state of being strikingly different from something else in juxtaposition or close association .

What is proximity ? The principle of  proximity  is simply the process of ensuring related  design  elements are placed together. Any unrelated items, should be spaced apart. Close  proximity  indicates that items are connected or have a relationship to each other and become one visual unit which helps to organise or give structure to a layout .

What is R ythm of design ? Definition .  Rhythm  is the repetition or alternation of elements, often with defined intervals between them.  Rhythm  can create a sense of movement, and can establish pattern and texture.

What is Proportion of design ? Proportion  refers to the relative size and scale of the various elements in a  design . The issue is the relationship between objects, or parts, of a whole. This means that it is necessary to discuss  proportion  in terms of the context or standard used to determine proportions .

What is Harmony? Rhythm is the flow depicted in a visual. Rhythm helps direct eye movement. Patterns or shapes can help achieve  harmony . By repeating patterns in an interesting arrangement, the overall visual image comes together

What is Unity of design? Unity  is the relationship among the elements of a visual that helps all the elements function together.  Unity  gives a sense of oneness to a visual image. In other words, the words and the images work together to create meaning.

conclusion Conclusion Link Understanding how to use similarityand proximity to affect the relationships between elements in your work will help you create designs that enable easier organization and improve the usability of your work. Use similarity and proximity to create both relationships and differences between elements in your designs. Experiment with the use of white space, color , size, shape and orientation of elements and mix both principles together to produce very strong and engaging relationships. In the next part of this series, we will look at closure and figure-ground, and explore how these two gestalt principles use positive and negative space to create simple yet powerful relationships.