Principle of Management _Hawthorne-Experiments.pptx

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hawthorne experiments


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Elton Mayo Contributions- Hawthorne Experiments Principles of Management- Lecture Date:11.09.2023

INTROD U CTI O N The Hawthorne studies were conducted in order to find out the role of human resource in increasing the production of an organization. The Hawthorne studies included the following experiments..

Experiments Conducted Illumination Experiment Relay Assembly Test Experiments Relay Assembly Room #2 Mica Splitting Test Group Plant Interview Group Bank Wiring Observation Group

HAWTHORNE EXPERIMENT Conducted between 1924-1932 Conducted at WESTERN ELECTRIC COMPANY, Chicago, USA Conducted by, Elton Mayo White Head Roethlisberger

George Elton Mayo He was an Australian Psychologist, Sociologist and Organization Theorist. Lectured at University of Queensland before moving to the University of Pennsylvania Spent most of his career at Harvard Business School and was the Professor of Industrial Research Known as the founder of Human Relations Movement Also known for his research including Hawthorne Studies

George Elton Mayo

Fritz Roethlisberger * He was a Social Scientist and Management Theorist * He was also the Professor of Harvard Business School WhiteHead He was the Industrial Worker

Western Electric Company Gray and Barton, a telephone industry supply company founded in 1869 by Elisha Gray and Enos Barton In 1872, the company changed its name to the Western Electric Manufacturing Company In 1881, when the annual sales had already grown to nearly $1 million, the firm was purchased by the American Bell Telephone Company, it was renamed the Western Electric Company and became Bells manufacturing arm

Airplane View of Hawthorne Works.

Magnetic Wire Insulating Department

Western Electric Company

Research on productivity at massive manufacturing complexes like the Hawthorne Works was made possible through partnerships among industries, universities, and government. In the 1920s, with support from the National Research Council, the Rockefeller Foundation, and eventually Harvard Business School, Western Electric undertook a series of behavioral experiments. The first, a sequence of illumination tests from 1924 to 1927, set out to determine the effects of lighting on worker efficiency in three separate manufacturing departments. Accounts of the study revealed no significant correlation between productivity and light levels. The results prompted researchers to investigate other factors affecting worker output.

Hawthorne Experiment The Hawthorne experiment were first conducted in November, 1924 at Western Electric Company’s Hawthorne plant in Chicago The initial tests were sponsored by The National Research Council (NRC) of the National Academy of Sciences In 1927, a research team from Harvard Business School was invited to join the studies after the illumination test drew unanticipated results A team of researchers led by George Elton Mayo from the Harvard Business School carried out the studies (General Electric originally contributed funding, but they withdrew after the first trial was completed)

Illumination Studies 1924-1927 Funded by General Electric Conducted by The National Research Council (NRC) of the National Academy of Sciences with engineers from MIT Measured Light Intensity vs. Worker Output Result : Higher worker productivity and satisfaction at all light levels Worker productivity was stopped with the light levels reached moonlight intensity. Conclusions: Light intensity has no conclusive effect on output Productivity has a psychological component Concept of “Hawthorne Effect” was created

IILUMINATION STUDY

The next experiments beginning in 1927 focused on the relay assembly department, where the electromagnetic switches that made telephone connections possible were produced. The manufacture of relays required the repetitive assembly of pins, springs, insulators, coils, and screws. Western Electric produced over 7 million relays annually. As the speed of individual workers determined overall production levels, the effects of factors like rest periods and work hours in this department were of particular interest to the company.

Relay Assembly Test Experiments 1927-1929 Experiments were conducted by Elton Mayo Manipulated factors of production to measure effect on output: Pay Incentives ( Each Girls pay was based on the other 5 in the group) Length of Work Day & Work Week ( 5pm, 4:30 pm, 4pm ) Use of Rest Periods ( Two 5 minutes break ) Company Sponsored Meals ( Morning Coffee & soup along with sandwich ) Results: Higher output and greater employee satisfaction Conclusions: Positive effects even with negative influences – workers’ output will increase as a response to attention Strong social bonds were created within the test group. Workers are influenced by need for recognition, security and sense of belonging

PERFORMANCE RECORDING DEVICE

Relay Assembly Room #2 1928-1929 Measured effect on output with compensation rates Special observation room 1 st Session- Relay Assemblers changed from departmental incentive to small group incentive 2 nd Session - Adjusted back to large group incentive Results: ‘Small group incentives’ resulted in highest sustained level of production – Output dropped in 2 nd session Conclusion: Pay relevant to output but not the only factor

WOMEN IN T H E R EL A Y T EST AS S EM B L Y ROOM

Theresa Layman Zajac’s Paycheck, August 13, 1927

Mica Splitting Test Group 1928-1931 Measured output with changes to work conditions only: Special Observation Room Length of Work Day Use of Rest Periods Workers stayed on established Piece-rate compensation Result: Productivity increased by 15% over standard output base Conclusions: Productivity is affected by non-pay considerations Social dynamics are a basis of worker performance

Mass Interview Program Conducted 20,000 interviews. Objective was to explore information, which could be used to improve supervisory training. Initially used the method of Direct Questioning and changed to Non Directive . Results Giving an opportunity to talk and express grievances would increase the morale. Complaints were symptoms of deep-rooted disturbances. -Workers are governed by experience obtained from both inside and outside the company.

Mass Interview Program (Contd) - The workers were satisfied or dissatisfied depending upon how they regarded their social status in the company. Social groups created big impact on work. Production was restricted by workers regardless all financial incentives offered as group pressure are on individual workers.

Bank Wiring Observation Group 1931-1932 Limited changes to work conditions Segregated work area No Management Visits Supervision would remain the same Observer would record data only – no interaction with workers Small group pay incentive Result: No appreciable changes in output Conclusions: Preexisting performance norms Group dictated production standards – Work Group protection from management changes.

CON C LUSION The Hawthorne studies have had a remarkable impact on management in organizations and how workers react to various situations. The research carried out at the Western Electrics Hawthorne plant during the 1920’s and early 1930’s helped to initiate a whole new approach to human behaviour studies. The final result was “the organization of teamwork-that is, of sustained cooperation leads to success”.

Other Experiment- Monotony and Fatigue on Productivity Using a study group other experiments were conducted to examine what effect of monotony and fatigue on productivity and how to control those using variables such as rest breaks, work hours and incentives.

At normal conditions the work week was of 48 hours, including Saturdays, with no rest pauses. On the first experiment workers were put on piece-work salary where they were paid on each part they produced, as a result the output increased. On the second experiment the workers were given 2 rest pauses of 5 minutes each for 5 weeks and again output went up. The third experiment further increased the pauses to 10 min and the output went up sharply. For the fourth experiments a 6, 5 min breaks were given and output fell slightly as the workers complained that the work rhythm was broken. On the fifth experiments conditions for experiment three were repeated but this time a free hot meal was given by the company and output wen up again. at the sixth experiment, workers were dismissed at 4.30p.m. Instead of 5.00p.m were an output increase was recorded. The seventh experiment had the same results as experiments six even though the workers were dismissed at 4.00 p.m. on the eighth and final experiment, all improvements were taken away and workers returned to their original working conditions. Surprisingly, results concluded that output was the highest ever recorded!

Contributions of the Hawthorne Experiment to   Management A business organization is basically a social system. It is not just a techno-economic system. The employer can be motivated by psychological and social wants because his behavior is also influenced by feelings, emotions and attitudes. Thus economic incentives are not the only method to motivate people. Management must learn to develop co-operative attitudes and not rely merely on command. 4. Participation becomes an important instrument in human relations movement. In order to achieve participation, effective two-way communication network is essential. Productivity is linked with employee satisfaction in any business organization. Therefore management must take greater interest in employee satisfaction. Group psychology plays an important role in any business organization. We must therefore rely more on informal group effort. The neo-classical theory emphasizes that man is a living machine and he is far more important than the inanimate machine. Hence, the key to higher productivity lies in employee morale. High morale results in higher output.
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