Principles and elements of design

Elements and principles of design "Contrast"

1. PRINCIPLES AND ELEMENTS OF DESIGN “CONTRAST” PRESENTED BY UJALA ANWAR MAHNOOR KHALID SANA BIBI JAVERIA FAISAL MOMINA BILAL BACHELORS IN TEXTILE AND FASHION DESIGNING

2. DEFINITION Contrast Contrast refers to differences in values, colors , textures, shapes, and other elements. Contrasts create visual excitement, and add interest to the work. If all the art elements - value, for example - are the same, the result is monotonous and unexciting.

3. BASIC POINTS OF CONTRAST We can find at least eight kinds of contrast, which naturally develops an overall sense of variety. Pattern contrast: intricate pattern vs. no pattern Edge contrast: hard edge vs. soft edges Value contrast: dark, middle and light values Intensity contrast: pure colors vs. muted colors Temperature contrast: cool colors vs. warm colors Texture contrast: textured vs. smooth Shape contrast: organic shapes vs. geometric shapes Size contrast: large shapes vs. small shapes

4. BLACK AND WHITE COLOUR CONTRAST AS WELL AS SHAPE BALANCE CONTRAST

5. Contrast being showed by colour as well as shape in the first photo

6. IMPORTANCE ON CONTRAST Importance of Contrast Focus Contrast creates focus. In the iPod advertisement below, the designer used a silhouetted character on a brightly green colored background in contrast with the iPod and earphones in white. The design creates contrast and focuses the viewers' attention on the music player.

7. ORGANIZATION Organization Contrast help with organizing the information and improving the clarity of the message. Contrast helps lead the reader’s eye into and through your layout. Each component is but a piece of the overall project message and objective. With creative uses of contrast, you can influence user choices and compel specific actions.

8. APPEAL Appeal A main reason to use contrast in a design, whether for print or web, is to grab attention. Contrast creates an impact, but too high contrast between design elements might give an unsettled and messy impression.

9. CONTRAST WITH VALUE Contrast with Value The relative lightness or darkness of two elements to each other can create a contrast in value. Whether with shades of gray or tints and shades of a single color , the further apart the values the greater the contrast.

10. SUNSET SHOWS HUES PRESENTING CONTRAST The other picture shows a sunset image. One can see that the value contrast is much lighter than in the rain forest picture. Imagine viewing this photo without any value contrast and no light sunset hues. It would make it difficult to see what’s going on in the photo.

11. CONTRAST IN INTERIOR Contrast is an important element of composition. We create contrast, most frequently, with color . Sometimes even with texture. But rarely with shape. These five rooms, though, play with different forms to create that always-important opposition and interest between pieces (or even within the same piece). To get the look at home, try mixing boxier or geometric pieces with curvy, round ones. The contrast will lend your space lots of visual interest – and even some positive tension, if the pieces really act like opposing poles.

12. CONTRAST IN ROOM

13. CONTRAST IN TEXTILES Contrast fabric  is a term used in  sewing  used to refer to a fabric piece or  embellishment  made from a different fabric than the main fabric. The term contrast fabric directly contrasts with the term  self-fabric . Contrast fabric is used in certain pattern pieces such as facings and  linings  to produce design details that stand out from the rest of the garment. It is also used as embellishment, such as in  ric rac ,  piping ) or  appliqué . For example, to make  buttons  a design feature, a special type of button is often covered in the contrasting fabric.

14. CONTRAST IN TEXTILE DESIGN

15. CONTRAST IN FASHION 1.Contrast in fashion may refer to the colour combinations or colour scheme being followed in a dress for example a contrast of black and white which is a universal contrast may enhance the dress itself. 2. Contrast can be refered by shape in a dress as well for example a simple bow on a plain dress will enhance the beauty of the dress as well as it will compliment it 3. Contrast in a dress with textures can be created for example if we use thread motives and patterns on a silken gown

16. A bow dress and black and white dress both showing contrast

17. Silk dress with embroidery showing contrast with Texture

18. CONTRAST IN FASHION showing contrast in shapes lines and colours