Principles of Design

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1. Kuliah 3 Teknik Presentasi Oleh Coky Fauzi Alfi cokyfauzialfi.wordpress.com Principles of Design

2. Design is a visual language built on fundamental principles and elements

3. The elements of design refer to “ what ” are used . T he principles of design refer to “ how ” they are used.

4. The Gestalt Theory of Visual Perception

5. The principles of design are based on the Gestalt T heory of V isual P erception

6. T he Gestalt T heory of V isual P erception The whole is different from the sum of its parts.

7. T he Gestalt T heory of V isual P erception

8. T he Gestalt T heory of V isual P erception

9. Which of th o se two pictures is easier to remember?

10. T he Gestalt T heory of V isual P erception A greater image may be very different from the components

11. The Principles of Design

12. Unity or Harmony

13. T o group similar elements visually and try to find the relationships that exist between them.

14. A design that is void of unity is usually chaotic and uncomfortable to view.

15. Left: Unity. Right: Lack of unity.

16. Variety

17. Too much unity is boring . The great design needs adding different elements for visual interest or variety. But t oo much variety can cause confusion .

18. Left: Too much variety. Right: Too much unity.

19. Typography in the same style and size, and a pastel color palette helped to unify . But the central image on each is unique, helping to create variety and differentiate one title from the next.

20. Hierarchy and Focal Point

21. Hierarchy is achieved by determining dominance or emphasizing one design element over another

22. It is important that one element be dominant to give the viewer’s eye a focal point

23. The most dominant element is the typography

24. The photograph is the most dominant element

25. The Indian and horse represent the largest group of shapes

26. Lack of clear visual hierarchy is the reason many designs fail to attract and hold a viewer’s attention

27. All have equal emphasis

28. Balance

29. Balance in a design refers to the equal distribution of visual weight in a layout

30. Left: Balance, Right: Imbalance

31. When one side of a design is exactly the same as the other side, it is called symmetrical balance or classical balance or formal balance .

32. In an asymmetrical layout, balance is achieved with an unequal arrangement of elements

33. symmetrical (left) and asymmetrical (right)

34. Interior Design Symmetrical

35. Radial balance can be described as balance that radiates out from a central focal point. This type of balance is commonly used when a dynamic focal point is required.

36. Radial balance can be either symmetrical or asymmetrical depending on the location of its focal point.

37. Left: Asymmetrical radial balance. Right: Symmetrical balance.

38. Proximity

39. Proximity is a spatial relationship between items. The closer things are to one another, the more they must be related.

40. Rhythm and Repetition

41. Rhythm i s created by repeating exact or slightly different elements in a predictable manner. It differs from repetition in the degree of duplication of elements and a feeling of pacing.

42. Repetition (left) and Rhythm (right)

43. Rhythm Examples

44. Interior Design

45. Scale

46. Scale is the size relationships between the various elements in a layout and can be used to control emphasis and hierarchy. A sense of perspective, or the illusion of depth, is an aspect of scale.

47. Pertanyaan?

48. Tugas 3: Esai Buatlah sebuah esai yang menjelaskan tentang proses desain. Deadline: 5 April 2011 Send to: [email protected]

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