PRINCIPLES OF PERSUASION.pptx PERSUASION

Persuasion refers to the act of influencing someone's beliefs, attitudes, or behaviors. It involves presenting arguments, evidence, or appeals in order to convince others to adopt a particular point of view, take a certain action, or make a specific decision. Persuasion can occur in various contexts, such as interpersonal communication, advertising, politics, and sales. It often involves elements of rhetoric, logic, emotion, and social influence.

1. PRINCIPLE S O F PERSUA S IO N SNSW WEB 2.0 ASSIGNMENT

2. PRINCIPLE S 01 02 03 04 05 06 RECIPROCITY LIKING SOCIAL PROOF AUTHORITY SCARCITY COMMITMENT AND CONSISTENCY

3. RECIPROCIT Y The principle of reciprocity in sales psychology means that when someone gives us something, we feel compelled to give something back in return

4. LIKIN G This principle states that we are more l ikely to say yes to a request i f we feel a connection to the person making i t .

5. SOCIA L PROO F Social pr o of is a psychological phenomenon where people confirm to the actions of others under the assumption that those actions are reflective of the correct behaviour.

6. AUTHORIT Y I t refers to a person’ s tendency to comply with people in positions of authority, such as doctors, lawyers, etc.

7. SCARCIT Y The principle states that people are highly motivated by the thought that they might lose on something

8. COMMITMEN T AN D CONSISTENC Y The best way to earn loyalty of customers is to make them commit to something and consistent with a choice they have previously made.

9. THAN K YO U BY ABARNAVATHY V ADITYA KUMAR TIWARI ALSEN MINJ ANNE LIBORA ASINTHIYAN J CHEELA VARUN ERIC WILLIAMS JUVENAL E