private brand

1. Private brand bini.p.j s3 MBA

2. PRIVATE BRANDING Definition A  private brand  is a product that is exclusively manufactured by the large manufacture for the small retailers. The retailer will market the product under its own brand name. Prices for private brands are usually set cheaper than competing name brands.

3. Other names … Corporate branding Store branding Own branding Retailer branding Dealers branding

4. Examples Grocery products - canned food, frozen food, rice, cereal, sodas, etc. Generic medicine and health products - pain relievers, cough syrup, bandages, etc.

5. Textiles - towels, washcloths, bed sheets, etc. Household supplies - cleaning products, kitchen utensils, dishes, etc.

6. Why Develop Private Brands? Private brands provide retailers some good benefits. Control.  A retailer will have a much greater degree of control over quality and marketing of private products because it develops them. Profit margin .  Private product brands tend to have a higher profit margin compared to name brands.

7. Image .  You can create a unique image for your retail establishment with your private brands. Customer loyalty .  It's possible to improve customer loyalty because of the exclusivity of private brands. If you can get consumers hooked on your private brand, then they must go to your store to get it because it is the only place they can get it. Private label branding is one way to separate yourself from competitors.  

8. Walmart target costco Who benefit from increase in private label?

9. Coca cola pepsico p&g Who benefit from decrease in private label?

10. Challenges faced by private labels

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