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1. The Art of Fashion Marry Help College Level-III Fashion Design

2. What is clothing made up of? The principles that make up appealing art apply to good fashion design as well. Good fashion has a combination of the elements and principles of design.

3. Elements & Principles of Design The elements of design are the ingredients that make-up the design. The principles are the methods by which the elements combine. There is no formula for a perfect design .

4. Elements of Design Line Shape Space Texture Color

5. Line Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment.

6. Effects of line Can create optical illusions. Can Give messages A B C D

7. Forms of lines

8. LINE Have direction, width, length Eyes follow lines Lines suggest movement, leading eyes up, down, side-to-side, around Outline outer and inner spaces of garments Categories of lines: Type Direction Application

9. Categories of lines

10. Types of Line- Straight Straight lines are bold and severe. They suggest dignity, power, and formality. They give steadiness and stability. If overdone, they can make an outfit look stiff. Placements Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes

11. Types of Line- Curved Curved lines can be rounded and circular or somewhat flattened out. They increase the size and shape of the figure. Circles are closed lines, so they stop the eye entirely. Curved lines are less formal than straight ones. They give a soft, smooth, graceful and flowing feeling. They can accent the natural curves of the body. Placements Fabric pattern, necklines, collars, yoke lines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons

12. Types of Line- Jagged Jagged lines change direction abruptly and with sharp points like zigzags. Overused they can create a jumpy, confused feeling. Use them sparingly, since they are very noticeable. Jagged lines are appropriate for fun loving who do not need to create a serious image.

13. Line Direction- Vertical Lines Vertical lines go up and down. They lead the eye up and down. They give the impression of height and slimness. They also give the feeling of dignity, strength and poise. For the best effect, put vertical lines over an area of the body you want to look slimmer.

14. Line Direction- Horizontal Lines Go from side to side. They carry the eye from side to side. They give the impression of less height and more width. Tend to give a relaxed, calm feeling . Put horizontal stripes across parts of the body you want to look bigger .

15. Diagonal Lines Are slanted. The degree of the slant determines their visual effect in clothes. If they have a vertical slant, they are slenderizing. If they have a horizontal slant, they add width. Diagonal lines draw attention to the areas where they are used. They give a feeling of action and strength. Placement; V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, row of buttons, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps

16. Line Applications Structured lines are formed when parts of the garment are constructed. They are seams, darts, edges of the garment. They are the details that also create a visual interested. They are a necessary part of the garment’s construction.

17. Structural – lines required to maintain the structure of the garment; for example, seams Decorative – lines created by the designer purely for decoration; for example, a printed-on design Structural Decorative Vs.

18. Line Applications Decorative lines are created by adding details to the surface of clothing. They are added to decorate the outfit and make it more interesting.

19. Illusions with Lines In clothing, line often combines into designs that appear to form an arrow, or the letters T, I, or Y. these create optical illusions.

20. Arrows Tend to deflect the gaze downward. They shorten the height of a person.

21. “T” Lines Also stop the upward movement of the eye. Height is cut, but width is given to the top– the illusion of broad shoulders.

22. “I Lines” Tend to give a vertical feeling that is contained at the top and bottom. Makes the body look taller and thinner.

23. “Y” Lines Keep the gaze moving upward even farther. The appearance of height is given to the body of a “Y” line dress.

24. SHAPE: Form or silhouette of a garment Shape or outline seen from a distance Can reveal or hide a natural body contour Try to flatter good features and hide less attractive features Full, wide shapes make you look bigger Trim, compact silhouettes make you look smaller Straight, tubular shapes make you look taller Form fitting clothes reveal any unattractive contours, should only been worn by figures that are near-perfect

25. Shape  Shape is a subset of form.  Defined as a flat, 2-dimensional area enclosed by a line.  That line creates a silhouette or outline or edge of an interior area .  Review back to the 3 silhouettes through history: tubular, bellshaped , back-fullness .  Contemporary silhouettes are Aline , wedge , hourglass & bell.

26. Symbolism – certain shapes are used and remind the viewer of something else.

27. Shape w/in shapes – garments are also divided into other shapes using seams, pockets, collars, quilting, patchwork, and patterns.

28. SPACE Space is the empty or open area between and around objects. Space has to be included in the design which means leaving some blank areas in and around the design. Space around the objects called Negative Space Positive space is filled by a shape or form.

29. Negative space gives direction by leading the eye into positive sapce . The balance between the use of negative space and positive space will make an image look “right”. Space can also suggested by the use of color.

30. TEXTURE Word derived from latin ‘’ Textura ” means weaving. Means the surface appearance visual property Feel of the substance

31. Textures can be Smooth Fine Supple Lustrous Metallic Transparent Rough Coarse Stiff Dull Stony opaque

32. Texture affects color, drape and silhouette Some fabrics will drape well, while others can be taliored and moulded to your figure. Clinging fabrics like chiffon will reveal the contours of the body. Suitable for feminine figure Heavy textures would add bulk, making it unsuitable for short and stout figures. Soft textures would serve best for style with gathers.

33. Color Color is more important than line or texture in giving interest to a design. It tends to attract and hold attention to a greater extent than any other element. Color has three dimensions- hue value Saturation

34. hue It is the name by which we distinguish one color from another. Defined as where the color is positioned in the color wheel. Three main hues are red blue yellow

35. Value Value is the relative darkness or lightness of a color. In general, how close to black or white a given is refers to the amount or degree of lightness or darkness of a color. Light colors called tint (addition of white) Dark colors called Shade (addition of black) Value can also be used to give focus to certain areas and to make others seem less important.

36. Saturation intensity It refers to the brightness or dullness of a color A bright color can be subdued by mixing grey color into it. More grey a color, the less saturated it is.

37. property Apart from these dimensions, color possess properties of temperature and force . Property of Temperature – indicates Warm Cool Colors

38. Property of Force Indicates Advancing & Receding Colors Advancing Color – makes an object appear larger and closer. They are bright colors which attracts attention easily.

39. Receding Colors – subdued and lighter tones of all colors. Makes an object appear distant

40. Primary Color YELLOW RED BLUE

41. SECONDARY COLOR RED RED BLUE BLUE YELLOW YELLOW ORANGE GREEN VOILET

42. COLOR WHEEL

43. TERITARY COLOR

44. COLOR HARMONIES/SCHEMES Monochromatic scheme Analogous scheme Complimentary scheme Split complimentary scheme Double complimentary scheme Triad scheme

45. MONOCHROMATIC SCHEME