Product and Service d esign Product design entails developing physical or digital products that fulfill customer requirements. Service design focuses on designing customer experiences for services provided by a company.
Product development process The product development process is a series of steps involved in conceptualizing, designing, manufacturing, and launching a new product or improving an existing one to meet market demands and customer needs.
Differences between product and service design Product design involves creating tangible goods Product design mainly deals with the physical attributes of a product. Product design involves the manufacturing process, materials, and packaging. Products can be standardized or customized. S ervice design focuses on intangible experiences. S ervice design focuses on the interactions and experiences customers have with a service. S ervice design involves creating processes and systems to deliver a service. S ervices are often customized to meet the unique needs of individual customers.
Emerging issues in product and service design
Value Analysis Value analysis is a systematic process that focuses on improving the value of a product or service by analyzing its functions and identifying opportunities to reduce costs while maintaining or enhancing quality.
Objectives of Value analysis
Concurrent engineering Concurrent engineering is a systematic approach in which various stages of product design, development, and manufacturing occur simultaneously, with cross-functional teams collaborating from the outset to reduce time-to-market and enhance product quality and cost-effectiveness.
Quality Function Development Quality Function Deployment (QFD) is a structured approach that focuses on translating customer requirements into specific quality characteristics and ensuring those requirements are incorporated throughout the design and production processes. It helps align product or service design with customer needs to deliver higher quality outcomes.
Waiting Line Theory Waiting line theory, also known as queuing theory, is a branch of operations research that studies the formation and management of waiting lines (queues) in various systems, such as service facilities, transportation networks, and manufacturing processes, to optimize efficiency and customer satisfaction.
Single channel waiting line theory Single channel waiting line theory focuses on analyzing and optimizing waiting lines in systems where customers must wait in a single line before being served by a single server. The theory aims to improve efficiency, reduce waiting times, and enhance customer satisfaction in such systems.