Product design and development process .pptx

product design process

1. Introduction To Product Design And Process Unit-I

2. What is product? A product is something sold by enterprise to earn profit.

3. Product design Process

4. PDD is Complex?? why Design Manufacturing Management Finance Marketing R &D Maintaince PDD

5. Product design Process A  Product Design Process (PDP)  is a set of planned activities that convert an idea into a product and make it commercially available to the end user. Research and development, design, management, marketing, finance, manufacturing, production and maintenance. Due to this extent of multiple stakeholder involvement, it’s vital to have planned processes and effective communication across the stakeholders.

6. Importance of Product design User Experience :- (Easy to use, more utility, Good Aesthetics) Competitive Advantage:- (Different than competitor in design, quality, price etc ) Brand Identity: (Brand recognition, customer Loyalty) Functionality and Efficiency :- ( ergonomics, durability, maintenance free) Cost Efficiency :- (optimize manufacturing processes, reduce material waste, and lower production costs) Market Adaptability :- ( changing market trends and consumer preferences ) Risk Mitigation : (risk of failure by thoroughly testing concepts and prototypes before full-scale production) Innovation and Creativity :- (Problem solving, out of box thinking, innovate continuously and stay ahead of competition) Environmental Condition :- ( recyclable materials, reducing energy consumption) Emotional Connection :- ( deeper connection with the product- advocacy and word-of-mouth promotion .)

7. Types of design   Demand-pull innovation (Market-pull):  when a new product comes from a need identified within a market. market pull design starts with understanding customer preferences, market gaps, or specific problems that consumers face

8. Demand-pull innovation (Market-pull) Key Aspects: Market research Identifying Opportunities Design Development Customer Validation Iterative Improvement Market Launch Customer centric Approach

9. Technology Push

10. Technology Push Based on technological advancement instead of specific market demands. Process Technological Innovation ( discovery of new technologies, materials, or processes having potential for new product) Research and Development (R&D) ( laboratory research, experimentation, and prototyping . ) Innovation Focused: ( Emphasis is placed on creating breakthrough technologies or capabilities that can lead to innovative products goal is often to introduce something new and revolutionary to the market) Market Introduction: (No already existing demand in market, belief on innovation, advanced features) Risk of Market Acceptance :

11. Examples??

12. Product Definition Overview Key Features Target Audience Value Propositions Technology requirement Regulatory and compliance requirement

13. Product Specification Detailed features Technical Specification Design Requirements Performance Criteria Testing and Validation Manufacturing Guidelines

14. Product development Phases

15. Conceptual Design Conceptual design is the initial phase where product ideas are explored and conceptualized. It focuses on defining the basic form, function, and purpose of the product. Activities Idea generation Concept Selection Concept Development Output Concept Sketches Basic Protoype or Mock ups Initial feasibility assessments (technical, market, financial)

16. Embodiment Design Embodiment design is the phase where selected concepts from the conceptual design phase are further developed into more detailed designs. It focuses on translating the chosen concept into a tangible product with specific features and functionality. Activities Detailed Design Prototyping Material Selection Outputs Detailed CAD (Computer-Aided Design) models Functional prototypes for testing and validation Preliminary manufacturing plans and cost estimate

17. Detailed Design final phase where the product design is fully refined, optimized, and prepared for production. It involves creating comprehensive documentation and finalizing all design elements to ensure manufacturability and performance. Activities Design Optimization Design for Manufacturing (DFM) : Final Documentation Output Final CAD models and drawings Bill of Materials (BOM) Manufacturing and assembly instructions

18. Final CAD Drawing