Product_Design_Strategy Product_Design_Strategy

Product Design Strategy

1. Competitive Audit Security assistance Sharing ride Timing See price in advance Order food Sightseeing Rewards Choose the rider Business considerations 1 Competitor B Competitor C Competitor D Competitor A

2. User Persona Who am I As XYZ Corp's Product Manager, I merge user insights with strategic vision, guiding cross-functional teams to craft impactful products. Passionate about innovation, I bridge user needs with business goals, fostering collaboration and driving success. 3 reasons to use your product Needs to manage the big picture to build a product roadmap Cross-functional team required readable documentation of design processes where they are able to collaborate Remote team members become equal participants of collaboration process 3 reasons to buy your product Real-time collaboration feature Integrations with everyday tools Endless spacing My pains & objectives Building & managing a product roadmap Creating product features valued by customers Delivering the right features on time My personality Outstanding emotional intelligence Ready to get feedback from the team Ready to visualize information and thoughts My skills Tech Background + UX + Business Team Management and training Search, analyze and produce a lot of information My team UX Development, Design & Research Needs to be in sync to continuously refine task I set priorities for the team My idea of technology Product monitoring and hunting Looking process optimization A stable set of tools for work Dave Middleton Product Manager, XYZ Corp Customer discovery 2

3. INDIRECT DIRECT CORE High Power & Interested Manage Closely High Power & Not Interested Keep Satisfied Keep Informed Low Power & Interested Monitor Low Power & Not Interested Director Regional Director Regional Director Solution Sales Specialist D365 Practice Lead Lead Architect Product Owner SME Department Scrum Master Lead Consultant Program Director Business Analyst D365 Integration D365 Dev Regional Director SME Department Designer Regional Manager Shareholder Product Manager Tester & Trainer D365 Consultant CUSTOMER

4. Online ads Blog content News release Social media Landing page App discovery E-shop Sign up page Product page Engagement Interaction User experience Personalization Emails Chat options All feature Optimization Emails In-app message SMS notification Vendor partners Social media Reviews Articles Competitor content Social media 4 3 4 2 2 5 4 5 3 2 Loyalty Marketing Design Engineering UX Customer Success TEAMS Customer Touchpoint Map Internal organization 4 Service Acquisition Consideration Awareness

5. How We Compare Feature One Feature Two Feature Three Feature Four Product One Product Two

6. How We Compare Product B Feature One Feature Two Feature Three VS Product A Less Expensive 40 hr Battery life 4K Display Metal Build Feature One Feature Two Feature Three Less Expensive 40 hr Battery life 4K Display Metal Build Product B VS Product A Product features 6

7. +50% Increase in sign up +126.5% Increase in reader engagement Design for Conversion Product features 7