‹#› PRODUCT CRITERIA Price ($25 & up) | $27.17 Sales (300 units & up) | 446 Revenue (7,000 & up) | 13,774.48 Reviews (500 & below) | 359 Item Weight (3lbs & below) | 0.6 lbs Profit Margin (30% & up) | 44.31% H10 X-ray "Fulfillment" column should NOT have more than 5 AMZ : NO “Brand" should NOT have more than 5 same Brand Names : NO
‹#› PRODUCT CRITERIA •Single Item Product Only | yes •No Variation/ No Bundles/ No Kits | yes •Small standard up to Large Standard Size only | yes | 0.6 lb •Room for Improvement | yes | >see recommendation •Not Breakable/ Not Electronic | yes •With Market Trends (google trends) | yes •Patent/ Trademark | None •HazMat/ Gated Category | None •Eligible for PPC | Yes
RECOMMENDATION FOR IMPROVEMENT TO BE COMPETITIVE | based on positive & negative reviews ‹#› Runner Hiker Fitness Gym Cyclist Skier mountain Climber Motorist Firefighter Fisherman Kayaker Canoer outdoor Adventurer trail rider biker skateboarder Military Police Innovate or upgrade a design ADAPTABLE-TO-ALL TYPES SPORTS ENTHUSIAST Security-guard barangay tanod Dispatcher LTO fixer Construction worker Driver-taxi uber food panda-rider
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RECOMMENDATION ‹#› Adjust Storage Capacity and Pocket Design • Issue : Some users find the pocket design impractical for certain items, such as personal protection equipment. • Recommendation : Redesign the pockets to be more versatile and include adjustable compartments. This would allow users to carry a wider range of items securely, including personal protection equipment.
RECOMMENDATION ‹#› Enhance Buckle and Strap Quality • Issue : Buckles are described as loose and the straps have excessive length, causing inconvenience and potential security issues. • Recommendation : Use more secure buckle designs that click into place firmly. Shorten the straps or provide a system for managing excess strap length to prevent it from being bothersome.
RECOMMENDATION ‹#› Improve Stitching and Overall Durability • Issue : Stitching comes undone easily, affecting the product's durability. • Recommendation : Enhance the stitching quality and use more durable threads to ensure the pack can withstand regular use, especially for active sports and motorcycling. Refine Size for Optimal Use • Issue : Some users feel the bag is a little too small for larger phones and other items. • Recommendation : Slightly increase the overall size of the pack to accommodate larger phones and other modern essentials without compromising its lightweight and convenient nature.
RECOMMENDATION ‹#› Special Features for Concealment and Security • Issue : The product does not effectively conceal personal protection equipment and is better suited for smaller items. • Recommendation : Include concealed compartments designed specifically for personal protection equipment. Enhance security features to protect against pickpockets, such as hidden zippers or RFID-blocking materials.
RECOMMENDATION ‹#› Maintain and Highlight Existing Positives • Positive Note : Customers appreciate the reflective material, waterproof feature, and overall convenience for active use. • Recommendation : Continue to highlight these features in marketing materials. Ensure that the reflective and waterproof qualities are maintained and tested for effectiveness. Customer Communication and Expectation Management • Issue : Some customers had different expectations of the product ’ s use and size. • Recommendation : Clearly communicate the intended uses and limitations of the product in descriptions and marketing materials. Provide detailed dimensions and potential storage configurations to help customers understand what can be carried.