Production and Consumption of Culture.pptx

Contemporary Culture refers to the current beliefs, values, norms, and practices that shape society at a given time.
AI generated definition based on: International Encyclopedia of the Social & Behavioral Sciences, 2001

Contemporary culture refers to the cultural beliefs, practices, and artifacts that are prevalent in a particular society or time period, typically the present. It encompasses various aspects of society, including art, music, literature, fashion, technology, politics, and social norms.
“What is Contemporary culture” is a reflection of the current times we live in. It encompasses art, music, literature, architecture, and other forms of creative expression that are popular and relevant at a given moment. It is a constantly evolving concept that adapts to the changing societal norms and trends. Contemporary culture is shaped by a variety of factors, including technological advancements, political and economic developments, and social movements. It is a reflection of the values, beliefs, and attitudes of a particular era, and it often serves as a commentary on the issues and challenges facing society at large.

In the past decades, cultural production and consumption have changed dramatically as a result of the interactions between social transformations, technological developments, and increasing market competition. Traditional boundaries between ‘highbrow’ and ‘popular’ arts have eroded. The traditionally strong ties between social status and symbolic value of culture have become more relaxed, cultural authorities have lost consecrating power due to processes of democratization, individualization, commercialization and globalization, and the tastes and behaviours of cultural consumers have become diversified and omnivorous.

One of the clearest characteristics of contemporary culture is its pluralism. This means that it’s comprised of diverse cultural forms and expressions, as well as values and beliefs. From the music we listen to, the clothes we wear, the food we eat, and the technology we use, contemporary culture is a melting pot that draws from a variety of sources and traditions.

culture and capitalism are intertwined concepts that shape our societies in significant ways. Understanding their relationship can help us better understand the forces that drive economic and social change.




The term “production” signifies, in its traditional commercial sense, not only the manufacture of goods and services for the purpose of ma

1. The Syntax of Contemporary Culture Mary May Z. Divina

2. Contemporary Culture - refers to the current beliefs, values, norms, and practices that shape society at a given time.

3. Contemporary Culture It encompasses various aspects of society, including Art Music Literature Fashion Technology Politics, and Social norms

4. Contemporary Culture Contemporary culture is shaped by a variety of factors, including technological advancements, political and economic developments, and social movements.

5. Contemporary Culture - One of the clearest characteristics of contemporary culture is its pluralism . This means that it’s comprised of diverse cultural forms and expressions, as well as values and beliefs.

6. Culture and Capitalism 01 Culture of Production 02 Culture of Consumption 03 The Social Life of Things 04 Globalization

7. I s culture something to be produced and consumed?

8. Culture is not something that is naturally available

9. Culture is not a natural thing- it is produced.

10. Thus, culture is a product that is: Made Marketed Consumed

11. The production and consumption of culture is linked to: Matters of class Matters of economy Matters of representation

12. People Ideas Technology Politics

13. I n other words, it’s not just production of the things we wear, the things you use to play a game, or to engage in a leisure activity. W e are looking at the production of a system of cultural values that determine how we interact with each other or the other way around us.

14. Cultural studies primarily is related to our everyday life System of ideas, ideals and ideology in which those ideas and processes are located

15. It is not just me as an original being and the thing it Me + thing -------------- we go together

16. Elements of Cultural Production

17. That is why the largest industries is not into the production of objects but production of signs. In the late 20 th Century, especially in the digital age more money spent in producing signage of the product than the product itself.

18. Logo Quiz

19. Nike

20. Amazon

21. Citreon

22. Cadbury

23. Starbucks

24. Pepsi

25. Microsoft

26. Lottery

27. Dreamworks

28. Pizzahot

29. Pringles

30. Calvin Klien

31. Sonny Ericksson

32. Warner Brothers

33. Puma

34. Jaguar

35. Converse

36. Doctor Who

37. Heinz (Tomato Ketchup)

38. British Airways

39. Adobe

40. Tesco

41. ??? Why do I need an iPhone? What does an iPhone do for me? How does it contribute to what I think about myself?

42. F or any product to sell it must first appeal to our imagination & It’s the sign appeal to our imagination

43. For advertising to be effective it must reach a larger number that just one or two individuals

44. “ Cultural production is all about manufactoring of opinion, sentiments, and anticipation , it’s a construction of imagination which will lead you to invest in a particular product ” —Marxist culture studies

45. Thanks!

46. Awesome words

47. “This is a quote, words full of wisdom that someone important said and that can inspire the reader” —Someone Famous

48. Resources Did you like the resources used in this template? Get them on these websites: Vectors: Hand drawn e-commerce instagram posts template Marketing concept instagram posts Photos: Social media concept composition Social media concept composition 2 Social media concept composition 3 Black lives matter movement with megaphone Online fashion shopping collage Man in front of group Business employee smiling medium shot