Prof Feigenbaum_Intro to CHRTS_LinkedIN version.pdf

To help you think through when and why to use certain charts in visual data stories, we created a visual guide to Andy Kirk's CHRTs for our The Data Storytelling Workbook. Whether you need a bar chart, bubble chart, or spider chart, CHRTS helps you make informed decisions. Take a peak at our visual guide and check out the workbook for a step-by-step tutorial in how to apply CHRTs to any data project.

1. Choosing the best CHRTs
Prof Anna Feigenbaum
Professor in Digital Storytelling
Bournemouth University
@drfigtree
@SHDCresearch
*All art in this presentation is by our design
partners Alexandra Alberda and Minute Works
unless otherwise referenced

2. Meeting your Audience Halfway
●To be a good data storyteller know your audience and adjust accordingly.

●Understand what each of your audience segments needs in terms of data
complexity and narrative delivery to help communicate your data more
effectively and efficiently.

●It might be that you need to present the same finding in different ways. As
long as you are clear on the key messages, this kind of tailoring becomes
easier to do over time.

3. FIVE LEVELS OF DATA LITERACY
Adapted by Anna Feigenbaum from from Dell Executive strategist Jim Stikeleather five audience segments for business
medical language
vs
managerial language
vs
people-centric language

4. Level of Data
Literacy
Stakeholders/Audience
members
What Data-based Information do
They Want?
Novice


Generalist
Colleague
Expert
Trustee/Funder
To Get Started - Map Your Data Story’s Audiences
Worksheet Adapted by Dr. Anna Feigenbaum from from Dell Executive strategist Jim Stikeleather five audience segments for business

5. Using Charts and Graphs to Visualise Data

6. ANDY KIRK’S CHRTS
•There are hundreds of charts and graphs to choose from. The options available can
feel overwhelming and it can be difficult to know which selection is best for your
data and the story you are trying to tell.

•CHRTS provides a taxonomy for thinking about what kind of chart is best for your
data.

•Like any classification system, Kirk notes that there are exceptions and outliers,
examples that span multiple categories, as well as other possible ways to divide up
these different kinds of graphs.

7. ANDY KIRK’S CHRTS

8. ANDY KIRK’S CHRTS

9. CHRT(S): Bar Chart

10. CHRT(S): Clustered Bar Chart

11. CHRT(S): Pictograph

12. CHRT(S): Bubble Chart

13. CHRT(S): Spider Chart

14. CHRT(S): Word Cloud

15. ANDY KIRK’S CHRTS

16. CHRT(S): Pie Chart

17. CHRT(S): Waffle Chart

18. CHRT(S): Stacked Bar Chart

19. CHRT(S): Tree Map

20. CHRT(S): Venn Diagram

21. CHRT(S): Dendrogram

22. CHRT(S): Sunburst

23. ANDY KIRK’S CHRTS

24. CHRT(S): Matrix

25. CHRT(S): Network Diagram

26. CHRT(S): Sankey Graph

27. ANDY KIRK’S CHRTS

28. CHRT(S): Line Graph

29. CHRT(S): Area Graph

30. CHRT(S): Slope Graph Chart

31. REMEMBER…
•There are hundreds of charts and graphs to choose from. Make a selection that is
best for your data, your audience and the story you are trying to tell.

•Understand your audience and adjust key messages according to their data
literacy levels, the time they have, and how they will engage with your data
story.

•CHRTS provides a taxonomy for thinking about what kind of chart is best for your
data. Use CHRTs as a guide to narrow down your options – or try out
something new!

32. Follow and Subscribe to Learn More
Data Storytelling with
Prof Anna Feigenbaum
Professor in Digital Storytelling
Bournemouth University
@drfigtree
@SHDCresearch